HR Helena Rubinstein's star products include Flame Look makeup, Prodigy's exquisite skin care products and so on. From 65438 to 0988, HR Helena Rubinstein was acquired by L 'Oré al Group.
The story of the founder of Helena Rubinstein
Helena Rubinstein is not only the founder of the skin care brand of the same name, but also the first person to open a beauty salon.
From 65438 to 0902, Helena Rubinstein, who lived in Australia, was influenced by strong sunshine and dry weather and came up with the idea of making "external medicine" to repair damaged skin. Thus, the first bottle of VALAZE cream with repairing effect was born.
After the advent of VALAZE cream, it was deeply favored by Australian women, and then the helena rubinstein beauty salon she opened in Melbourne attracted the attention of countless women. Helena rubinstein realized how women who love beauty can only exist in Australia. With the appearance of independent women images in the new era, more and more women are economically independent and begin to yearn for a better life. In order to spread her brand around the world and let more people accept skin care, she began to study skin types.
19 10, Helena Rubinstein first put forward the theory of "three classifications of skin". She divided the skin into three types: dry, oily and mixed, and innovatively put forward the modern skin care concept of "different skin types choose different skin care products". She also offered skin care courses to help more women understand their skin condition.
At the same time, helena rubinstein also brought her trendy beauty salons and skin care products to London, Paris and other places, thus gradually conquering the whole European market. The famous saying "there are no ugly women, only lazy women" is the slogan she used to create a brand.