According to the Modern Chinese Dictionary, the slogan is "a programmatic and enlightening short sentence for verbal shouting". Marxist philosophy holds that matter determines consciousness, and consciousness has a dynamic role in matter. Slogans, as one of the manifestations of consciousness, are the reflection of social politics, economy and culture at that time, and different slogans play different roles.
First seen in the Southern Dynasties? Liang Jian Deng Wendi? The poem "Yang Hewei's slogan of touring the city in Xinyu Hou". Later it was used by poets. For example, Zhang Tang said that there are two songs, "Fifteen Nights Command Slogans Step on Lyrics". Li Bai? There are slogans: the beauty of the Prince of Wu is half drunk, there are slogans of wind and rain in Qiu Jin in the Qing Dynasty, and slogans of sunset in spring. Also refers to slogan poems.
Tang Wang Wei's poem "Ning Bichi" is titled: "Singing privately, chanting Pei Di." Wang Songbizhi's Notes on Swallow Gaoyi in Lushui: "Wenzhong and his wife made a slogan, and there is a saying that' Golden Horse and Jade Hall have three bachelors, and the breeze and the bright moon have two idlers', which is spread all over the world."
Advertising slogans, also known as advertising language, advertising theme sentences, advertising center words, advertising center terms, advertising slogans, etc. It is the consistent impression of enterprises, goods or services by enterprises and groups in order to strengthen the audience.
One or two concise, slogan-like sentences repeatedly used in advertisements for a long time to express the characteristics of goods or corporate ideas. It is an important channel to convey long-term unchangeable ideas to consumers based on the long-term sales interests of enterprises.
Strengthen the audience's consistent impression of enterprises, goods and services. Advertising slogans are repetitive, unified and long-term in the process of use. This unified, repeated and long-term performance can leave a consistent and unchanging impression in people's hearts.
This consistent and unchangeable impression can make the enterprises, goods or services in the eyes of the audience reflect their personality and image characteristics, make them stand out from many similar ones, and leave a deep and lasting impression and memory on the audience.