"Just do it" is a slogan of Nike. From the consumer's point of view, this sentence means: I only choose it; Just use this. From the businessman's point of view: give it a try. But using this sentence in daily life will have richer meanings, depending on the context. It can be understood as: doing what you want to do; Perseverance and so on.

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At that time, Nike's slogan was mainly aimed at American consumers, leading people who love sports regardless of age, gender and physical level, and encouraging them to live a healthy and upward life concept. The advertising language is full of positive energy, and many famous athletes endorse Nike shoes, which makes Nike quickly establish a reputation in the United States and is well received by American consumer groups.

Later, this slogan quickly spread all over the world and became a healthy, fitness, sports, entertainment and inclusive inspirational chicken soup. Young people all over the world began to wear Nike brand clothes on daily occasions.

At that time, American Advertising Times magazine called "Just Do It" one of the most successful marketing activities in the 20th century, and praised it as "a fashion declaration with universality and individuality".