First, the stock of existing pet shops in China simply cannot meet the increase in the number of pets. According to statistics, there are about 30,000 pet shops in China. However, the stock of pets is not less than 65438+ billion, and each pet shop has to serve an average of 3000 pets. In fact, it would be great if each pet shop could serve 300 pet families. It can be seen that the number gap of pet shops is 10 times that of existing pet shops. This is also one of the important data supports that experts believe that the pet service industry has great potential.
Second, the pet store industry has a low operating level and serious homogenization. The main business of most pet shops is nursing, foster care, beauty, product sales, live transaction and so on. No matter which province or region in the north and south of the great river, the idea of pet shops is the same, and the sense of differentiated management is not strong. They imitate each other in performance, appearance and even marketing methods, and even gradually converge.
Third, the comprehensive quality of employees is not high. This is a very prominent feature of this industry. According to the data analysis of more than 6,300 pet shops visited by Renren Pet Team, the operators of pet shops are mostly elderly couples, cross-border entrepreneurs and non-professional pet lovers. Their industry knowledge is quite limited, so they have no obvious advantages in theoretical knowledge, management and scientific pet rearing. The quality of practitioners determines the quality of the industry to a certain extent.
Fourthly, China lacks a relatively fair, unified and open learning exchange platform and management mechanism. At present, the pet industry in China is still in a state of chaos. Not only is there no legal basis for the management of pets, but even the supervision of pet food processing industry lacks the support of formal industry laws and regulations, and there is no perfect industry training system and communication mechanism. So practitioners have no choice but to learn.