It is also the "automobile circle" of Zhejiang. Why is the difference so big?
Zhejiang Yi * * * has two "automobile bosses", one is Li Shufu, the founder of Geely Group, and the other is Ying Ren Jian of Zotye Automobile. Li Shufu, a native of Zhejiang, started as a refrigerator. A few years later, he turned to high-grade decoration materials and developed the first magnesium-aluminum curved plate in China. Then he moved to the motorcycle industry and built the first luxury scooter in China. Later, I took the newly bought Mercedes apart and came to the conclusion that one car is equal to two sofas and four wheels. As a result, Geely Automobile was established and became the first private automobile enterprise in China.
Geely has been developing in China for several decades, starting from imitating Toyota, but after independent innovation, its career has entered a period of vigorous development. It has successively acquired Australian DSI, Volvo Car Company, British Manganese Copper Holdings 100%, Proton Automobile 49.9%, luxury sports car brand Lotus 5 1% and Lifan Automobile. 20 17, 20 18 and 20 19, Geely Automobile became the best-selling domestic automobile brand for three consecutive years. Now Geely Automobile is a listed company with hundreds of billions. In May 2020, Li Shufu's family once ranked among the top ten in the domestic rich list with a value of nearly 50 billion yuan.
The founder of Zotye Automobile should be Ren Jian, 1962, from Yongkang, Zhejiang. Yongkang has four major industries for decades, namely: hardware, wooden doors, thermos cups and Zotye cars. Ren Jian's ancestors lived while the iron was hot, but when he was young, he was impulsive and didn't inherit his ancestral business. Instead, Tieniu Industry was established in 1996 with a loan of 80,000 yuan, specializing in selling some auto parts. So, British Ren Jian began to deal with cars, and then he happened to meet the period when domestic cars were just emerging, and he met the golden time to make cars, but what if he didn't have the qualification to produce cars? Therefore, in 2003, Britain and Ren Jian acquired two shell companies and introduced an advanced production line from Taiwan Province. With these operations, Zotye Automobile was formally established.
In 2009, Zotye Auto became famous with its 5008, 2008, Alto, Lang Yue and other models. In that year, its sales reached 6 billion yuan. 20 13 imitates the explosion of Audi Q5. Zotye T600 has upgraded the popularity of Zotye Automobile to a higher level. Zotye Group has been favored by many consumers in the third, fourth and fifth lines in the early days with the slogan of "the dream of spending money on luxury cars". Some netizens also ridiculed that it depends on Zotye whether you can open "Faratai" and "Rambotai" in your lifetime. The historical monthly sales volume of Zotye T600 sedan is as high as 1.
It can be said that most successful businessmen start their businesses with the hope of going public one day. In 20 15, we should also come up with the idea of listing zotye. Simply put, it is to start the "backdoor plan". After a series of excellent capital operations, Zotye gained popularity in by going up one flight of stairs. Subsequent successes were 20 16 and 20 17, and Zotye's annual sales exceeded 300,000 vehicles, equivalent to more than half of the sales of Chery and BYD in the same year. In terms of sales volume alone, it is not an exaggeration to summarize Zotye as the second-tier domestic independent automobile brand closest to the first line.
However, without genuine products, it is difficult for car companies to survive in this fiercely competitive market environment by imitation and cottage. In addition, most of Zotye's executives are basically relatives of the leaders. A big enterprise is like a big tree, and corruption from the inside out is often the most deadly. By 20 18, zotye's sales had dropped to 230,000 vehicles. In 20 19, statistics show that zotye motor lost11200 million yuan, and its market valuation was only 2.8 billion yuan, which was in sharp contrast to the market value with a peak of more than 30 billion yuan. Do you think Zotye's sales plummeted and continued to lose money, and its founder will also lose money? No, as the founder, Ren Jian cashed in early, leaving a "chicken feather".
In mid-July this year, about 70 Zotye employees and suppliers. Ask for salary at Zotye headquarters. Let netizens focus on Zotye again. At the beginning, Zotye's "tape measure department" was famous, and Audi, Porsche and Mercedes-Benz were not spared. Some time ago, an interesting thing happened. In Xiamen, there is a car owner who is very hardcore. Zotye SR9, produced by 20 17, has been carefully modified and successfully blended into the group of Porsche riders. According to other car owners, this "Bao Shitai" car owner is very active in the group and often speaks. He also drives his own Zotye SR9 and has participated in many offline Porsche riders' parties. The most important thing is that the owner of this "bouldering platform" has not been discovered for more than a year, and was kicked out of the group after being discovered. The subsequent "fake car owner" was finally prompted by the traffic police to change the logo without authorization, suspected of illegally modifying the motor vehicle. After investigation, he must be punished accordingly.
Generally speaking, after all, cars are big consumer goods, tens of thousands or even hundreds of thousands of items. In the early years, the internet was not developed enough. Zotye has harvested a wave of "leeks" who don't understand cars with the model of high imitation of the cottage, but the automobile industry finally strives for hard power, that is, the control level of the three major parts and the details of the whole vehicle. The luxury interior, rich configuration and personality of Yan value alone can't meet the demand of domestic consumers for car purchase, and the new energy subsidy boom has subsided. As well as the "cold winter" in the auto market on 20 19 and the "black swan" incident in 2020, which further accelerated the arrival of Zotye Automobile facing bankruptcy. Ma Jun, Future and Huatai have all fallen. Now Zotye is hard to rise even if it has capital. After all, the collapse of word of mouth is hard to recover. If Zotye had the goal of making car companies bigger and stronger when it opened its market awareness five years ago, it would have chosen independent innovation to improve the quality of the whole car instead of blindly imitating it. The management of the company is not blindly "cronyism", and perhaps the future of Zotye Automobile may have another scene. what do you think? Welcome to leave a message for discussion.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.