According to the data of China Automobile Industry Association (hereinafter referred to as "China Automobile Association"), the market share of German and Japanese brands has increased from 265,438+0.4% and 65,438+08.8% in 2065,438+09 respectively. Especially Volkswagen, Honda and Toyota, in 20 19 years, these three brands ranked in the top three in the sales list of automobile brands in China.
No one should be surprised by this result, and it can basically be judged that the performance of the three companies is still strong this year.
Volkswagen: Hegemony is hard to shake.
As the first international automobile brand to set up a joint venture company in China, Volkswagen has opened people's awareness of automobiles in China, so its market appeal is unparalleled.
In 20 19, the total delivery volume of Volkswagen in China market was 4.23 million vehicles, up by 0.6% year-on-year, reaching a record high. Among them, Volkswagen brand and its sub-brand Jetta delivered 365,438+063,200 vehicles.
In terms of FAW-Volkswagen, the sales volume of Volkswagen brand reached 6.5438+0.398 million, a year-on-year increase of 0.5%; Among them, the car camp continues to lead the market segment, and the newly emerging SUV "Exploration" family has propped up the upward curve of brand sales.
At the same time, FAW-Volkswagen brand also exerted its strength from three dimensions: regional promotion, dealer empowerment and innovative marketing, which injected impetus into the annual sales growth. Especially in regional promotion, FAW-Volkswagen brand focuses on tapping potential markets such as Liaoning, Hubei and Chongqing, and formulates specific guiding strategies of "one city, one policy" to promote the market share of each key market.
In 2020, FAW-Volkswagen brand will welcome five new or replacement products, such as the eighth generation golf and GTE Explorer. It is planned that by the end of the year, all models 100% will be networked before installation. On this basis, the brand will promote the implementation of the "win-win-win-win-win-win-3.0 strategy" and the general strategy of "creating high-quality new products", fully sublimate the win-win relationship among customers, dealers and manufacturers under the new retail background of people, goods and market restructuring, and * * * will launch an impact on the annual sales target of 65,438+0,425,000 vehicles.
In addition, the energy of Jetta brand will be further released in 2020. In 20 19, the Jetta brand sold 43,000 vehicles only four months after listing, and plans to exceed 200,000 vehicles this year.
For SAIC Volkswagen, the cumulative sales volume in 20 19 years was 20 1 10,000 vehicles, with a market share of 9.3%, up 0.6% year-on-year. Among them, the Volkswagen brand is 654.38+0.723 million, ranking first in domestic single brand sales; Skoda brand is 278,000 vehicles, down 65,438+07.3% year-on-year.
The advantage of SAIC Volkswagen brand is that its products have occupied various market segments and left a deep-rooted impression on consumers. Selling well has become an inertia. Among them, SUV sold 645,000 vehicles in the whole year, increasing against the trend19.1%; The main car LaVida family and the new generation Passat also achieved growth; The new energy market stimulated growth, and the cumulative sales volume of the three models reached 39,000.
June 5438 +2020 10, SAIC Volkswagen New Energy Automobile Factory will be officially completed, and the first ID car will be rolled off the assembly line, opening a new chapter of brand comprehensive electrification and intelligent networking. At the same time, many new products such as brand-new Huiang, Tuyue Chundian and large MPV are ready to go, and the brand mobile online service system will also be launched.
Honda: use "love" circle powder
In 20 19, Honda sold 1 554,433 terminal cars in China, setting an annual sales record. Among them, the cumulative annual terminal sales of Guangqi Honda was 765,565,438+07 vehicles, up 4.1%year-on-year; Dongfeng Honda's terminal sales totaled 788,965,438+06 vehicles, up 65,438+03.2% year-on-year.
Taixiu Shuiye Caixiang, Executive Director of Honda and Minister of China Department, said that Honda has been aiming at expanding customers' pleasure in "mobility" and "life" and providing customers with colorful mobile value through solid technology and product and service innovation.
In the view of Didi Auto APP, Honda's contrarian growth relies on its powerful "mental occupation" ability, which can arouse the inner love of users, and this love will not be cooled by the cold winter of the market. In 20 19, Honda * * * owned seven models, namely Civic, CR-V, XR-V, Accord, Lingpai, VEZEL and Fit, with annual sales exceeding 6.5438+million.
In 2020, Honda plans to enrich its product lineup, and the new generation Fit listed at the Tokyo Motor Show last year will be officially introduced to China; AVANCIER, UR-V and CR-V will further enhance the charm of their products through changes and upgrades; In addition, the five-door hatchback Civic will be made in Dongfeng Honda this year.
At the same time, Honda will strengthen the intelligent interconnection of products, upgrade in the ICV field, and accelerate the development of the third generation Honda? Connected to the intelligent guidance interconnection system, Honda Sensing's next generation system "all-round ADAS".
Honda is obviously full of confidence in this year's sales performance. According to the plan, Guangqi Honda will further expand the production capacity of Zengcheng No.3 Plant from 6,543,800+0.2 million vehicles per year to 240,000 vehicles, bringing the total production capacity of Guangqi Honda to 720,000 vehicles per year, which will further increase Honda's total production capacity in China from the current 6,543,800+0.25 million vehicles to 6,543,800+0.37 million vehicles, laying a solid foundation for the future-oriented production and marketing system.
Toyota: "the year of sowing" to "the year of germination"
Since 20 1 1 shouted "China is the most important", Toyota has been constantly practicing this slogan. In 20 19, Toyota announced that it would separate its business in China from its business in Asia to make it exist independently, and the word "important" was further reflected.
At the New Year's Meeting of Toyota Media in 2020, Chairman of Toyota China, CEO of Toyota Motor Corporation and Minister of China, Ueda Dalang said that 20 19 is the "sowing year" for Toyota China to build all its business bases, and 2020 is the year when the sown seeds fully germinate.
In 20 19, Toyota China * * * sold 1.62 million vehicles, up 9% year-on-year, exceeding the task and reaching a new record high. Among them, the cumulative sales volume of FAW Toyota in 20 19 reached 738,000 vehicles, up 2% year-on-year, and its market share increased to 3.5%. The cumulative sales volume of GAC Toyota reached 682,000 vehicles, a year-on-year increase of 65,438+08%.
In terms of products, Toyota has changed its past unhurried pace and introduced more models one after another, greatly expanding its product camp in China. At the same time, the introduction of TNGA models is also accelerating, making it a new sales growth point. Taking the data of 20 19 1 1 as an example, the sales contribution of TNGA models of FAW Toyota accounts for 79.4%, and that of GAC Toyota accounts for 68%.
In 2020, if Toyota wants to challenge the sales target of 1.76 million in China, it must first solve the localization problem of R&D. It is reported that from June 5438+ 10, two Toyota R&D generals will come to China, and the management of the Sino-Japanese combination will be twisted into a rope to accelerate the development of the brand in China.
Advanced in 2020, focusing on the new energy market.
The water drop car APP found that in the New Year's plans of the top three, it is emphasized to launch the new energy market.
Although China's new energy market ushered in the first decline in 20 19, Miao Wei, Minister of Industry and Information Technology, said that in 2020, the production and sales of the automobile industry will tend to be stable, and the new energy automobile industry has a good scale effect advantage and development environment, and the long-term positive development trend has not changed. After the initial water test last year, the joint venture brand will enter the new energy market with greater firepower this year.
Volkswagen is most active in the field of electrification. On the eve of 20 19 Guangzhou Auto Show, Audi AG (China) announced that it plans to invest more than 4 billion euros in 2020, of which the investment in electric travel accounts for about 40%. At the same time, in 2020, two new Volkswagen factories specializing in the production of pure electric vehicles will also be officially put into production.
Last year, Guangqi Honda introduced the first pure electric vehicle VE- 1 for the China market. In 2020, Honda will continue to promote the electrification strategy, accumulate the research and development experience of pure electric vehicles such as VE- 1 and X-NV to the maximum extent, make full use of the excellent resources in China market, and fully promote the research and development of pure electric vehicles of Honda brand.
In the field of hybrid power, Honda will continue to strengthen SPORT? Mixed product series. In 2020, Honda plans to launch the i-MMD+ 1.5L engine power combination, which is the first to be mounted on the CRIDER of Guangqi Honda, and will be extended to other mid-level models in the future.
In addition, Honda will also put the original plug-in hybrid system SPORT this year? Half-breed? E+ was introduced into the China market, and was first put on the CR-V model, which opened a new era in the electrification process of Honda China.
For Toyota, 2020 is the "EV Year" of the brand in China, and it is planned to launch C-HR? EV、IZOA？ EV and Lexus? UX？ EV***3 pure electric vehicle. Starting from 2020, Toyota will introduce 65,438+00 new pure electric vehicles to the China market, including 6 global models based on e-TNGA architecture.
Toyota plans that all the models sold worldwide in 2025 will be equipped with special electric vehicles or electric vehicles, and in 2050 100% of the models will be electrified.
Water droplet observation:
Many institutions predict that in 2020, the decline of the automobile market will narrow and the new energy market will develop well. For the head joint venture brand, 20 19 has won, and the site they compete for will expand from the fuel vehicle market to the new energy vehicle market in 2020. As for this year's ranking, there is little suspense about the champion, and I am afraid it is still the public. There may be another battle between Honda and Toyota, depending on who spends more time in the China market.
Text/Li Liping
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.