I don't know if you run a physical store, but do you have this kind of trouble: only 40% of the people who come and go through your store may enter the store, or even not, and the others 1 second will leave without stopping.
If you don't enter the store, you won't buy it. How many orders have you lost? So we have to attract these people into the store, and the purchase rate is likely to rise.
So, what method is used? We can use some small designs on the facade.
As the saying goes, "Clothes make the horse lean on the saddle". A good storefront image can make customers remember our store, know what products our store sells, remember our brand, and enter our store to see the products when there is a purchase demand, and finally it can be transformed into actual purchase and consumption.
Improving and optimizing store design can be considered from these three aspects:
1. Catch customers' attention with vision and hearing.
First of all, visually, use dynamic things. For example, there is always a rotating "shape" hanging in front of the barber shop, because people are more sensitive to dynamic things and may be attracted by things 10 meters away.
Auditively, we use more broadcasting equipment to make sounds. Because of the sound, it is irresistible. For example, some merchants who clear goods will put a horn at the door and play it repeatedly: "50% off today, come and snap it up." Many aunts immediately turned back to the store.
2, house number =Logo+ slogan
Your house number is a huge advertising space. For example, Aunt Qian's shop is like this: "Don't sell overnight kebabs, sell them on the same day", and the slogan is also engraved on the signboard at the door.
Many people may not know this brand at first, but they are attracted to the store when they see that it "doesn't sell overnight meat".
It should be noted that the number can be bigger to stand out. Nowadays, in order to make features, many physical stores make words very small, and they also use some words that they can't understand. In fact, this has also lost a lot of customers.
3. Attract customers with benefits
Tell passers-by naked what discount you will give when you enter the store.
For example, we often see a big sign hanging in front of some restaurants: "Only 2 yuan is required for tomato fried meat on Monday, and only 1 yuan for spicy tofu on Tuesday". And this number is particularly large, giving readers a visual impact. 80% people will stop and hesitate before entering the store.
Besides enhancing the image of the store, what else can be done to attract passers-by to "patronize" the store? We can start from the following three aspects:
① Do a good job in product display.
A good store display, whether it is window layout, showcase design, light box advertising, lighting, etc., can attract customers' attention, and then generate the desire to enter the store.
Start with the details, so that customers are willing to approach and walk into your store, and are very willing to stay in the store to buy or consume.
(2) timely launch promotional activities.
Launching some promotional activities at the right time is also one of the ways to improve the rate of customers entering the store.
However, we should pay attention to the form of promotion, and the promotion effect of different promotion forms is different. In addition to the form of promotion, it is also necessary to clarify the objectives and themes of promotion. Only by mastering these can we attract customers into the store through promotional activities.
③ Improve service quality and increase repeat customers.
To improve service quality, we should always pay attention to what products and services customers need, and formulate different maintenance methods according to different customer needs to fully meet customer needs.
Only in this way can we keep customers from being robbed, maintain good customer relations with customers for a long time and improve the customer's return rate.