1, time period selection
1) Remember the important time nodes: 7-8 am, noon 12- 13:30 pm, and 2 1 to 22: 30 pm. These three periods are the peak periods for people to brush their circle of friends, and the exposure rate and arrival rate are much higher than other periods.
Considering the customer's meal time, you can also choose to publish at 1 1 ~ 12 and 5~7 pm.
2) Pay attention to the content selection in different time periods: the status of customers in different time periods is different. Getting up early is suitable for sending inspirational chicken soup to highlight the brand design of the restaurant; The menu map of the restaurant can arouse customers' appetite; In the afternoon, you can send a recent store marketing activity to send benefits to customers; In the middle of the night, I sent a few tempting food pictures "Revenge on the Society", which made customers toss and turn, making it difficult to sleep. I can't wait to place an order at once. ......
2. Writing skills
1) When posting a circle of friends, be careful not to exceed 140 words. About 6 lines, after which the system will crash by default. Fans can only see the contents of the first line, and then they need to click again to see all the contents. Such a small move will lose at least 50% of users.
If there are too many words, I suggest you compress and simplify them, or put some words in the comment area.
2) Always answer uniformly, don't answer alone, and do a good job of asking yourself and answering yourself. When a customer leaves a message in the comment area, we can choose a unified reply. It can not only show the content to other customers, but also create a very hot atmosphere. For example, you can post event information here:
"There are too many people asking. I am here to give you a unified reply. I'll give you a 50% discount when I enter the store this week. The coordinate is 30 Wangjing Street, Chaoyang District. Thank you for your support. "
No matter whether many people ask, this is a good place for businesses to advertise. Especially after returning to work, we should do a good job of asking ourselves and answering questions.
Finally, it is suggested that all bosses use memos or notepads for typesetting before publishing, and do not edit directly in WeChat to avoid typos or mistakes.
3, photo publishing skills
1) Don't send a circle of friends with pictures 5, 7 and 8. This kind of monitor is chipped and looks unsightly. When you meet a customer with obsessive-compulsive disorder, you may even cross directly, which will inevitably reduce the click-through rate.
2) Use the location in Figure 5 to send marketing information. As the "C position" of Jiugongge, it can attract the attention of friends. Therefore, bosses can put the QR code of ordering food or the QR code of restaurant public comment here to effectively improve the conversion.
3) Regularly post wonderful comments or dialogue screenshots of diehard fans. Showing the highlights of the restaurant helps attract new customers. It is more convincing to say the evaluation from the customer's mouth, which is conducive to the word-of-mouth communication of the restaurant.
Please pay attention to hide the customer's avatar and nickname when publishing.
4) When releasing photos of dishes, attention should also be paid to beauty and clarity. Poke here to learn to take pictures >
4. Personality skills
1) Enhance interaction. Increase user activity by asking questions or testing content.
Let's take a look at this boss, and let our friends praise and cheer before returning to work, which can not only test the customer's mind, but also remind the customer that the shop is about to resume work.
The answer rate of customers to questions will naturally be higher, and the memories generated after interaction will certainly be stronger. So in the near future, you can send more user surveys in your circle of friends, such as:
"What security services do you want the store to provide?"
"Which dish do you want to eat most after returning to work?"
"What do you think of these two bags? Welcome to vote in the comment area. "
2) Create a personality orientation.
Bosses must have noticed that there is often a small line at the bottom of the picture, such as Beijing. It's still the same (Wangjing Cai Hua Store). Creating a personalized "geographical location" can improve customers' memory points, and at the same time directly guide customers to the door, thus directly increasing the turnover of the store.
So how to create a unique personalized location?
Brand name is needed, so that friends can click on the position below the picture to enter our public comment page, understand the store address, contact information, comments and evaluations, and improve the store conversion rate.
Add a personalized brand, and enter a non-existent place in the search field of "Search nearby places", such as buy one get one free for Ouba fried chicken. After entering, the system will remind you that "your location was not found", and then fill in the relevant information. After using this skill, you can send a circle of friends for marketing once, and at the same time, you can encourage customers to help you send a circle of friends to promote.