Hot pot is a general term. In the north, copper pots are the main ones, instant-boiled mutton is the main one, and the soup base is clear soup. Chongqing is dominated by fish and livestock, mainly red soup; Haidilao is a hot pot in Guangdong, with seafood as the main ingredient and fresh soup as the best.
The most amazing thing about Haidilao compared with other ordinary hot pots is strategic differentiation, which is extremely different:
In terms of products, excessive service and obsession with details.
In terms of interests, it is a big account, but it is not limited to details.
In public relations, a seemingly simplest transparency.
This highly subversive strategy is something that many business owners want to understand but didn't expect Toya to fail to do.
There is not much innovation in the dish itself, but it is clean and humanized (you can eat half of it and return it if you can't finish it);
The bathroom is clean and tasteless, and all kinds of snacks and services are not impatient when waiting; All kinds of cold dishes and fruits in the small material area don't feel pale when waiting alone (don't smoke);
I have read teacher Huang Tieying's book "Haidilao You Can't Learn", and I am deeply impressed by the concept of Sichuan people playing mahjong (see the original text for details). The book vividly describes the cooperative spirit of employees in Haidilao's assembly lines;
The staff are very nice.
In fact, the front-line employees of Haidilao are very hard and have a high turnover rate, but they can all persist and finally get "nirvana". Looking at the service industry horizontally, Haidilao, Debon and SF are different from their peers. Their front-line employees have similar backgrounds. But all employees have obtained basic material security, basic dignity and respect, and the opportunity is not far away.