Word-of-mouth marketing does not mean not doing publicity and advertising. Word-of-mouth marketing is a communication strategy, and it also needs to create regular advertisements in order to better promote the effect and spread faster. With characteristic products and personalized quality service, the advertising slogan summarized by this enterprise is easier to be remembered and spread by customers. Whether popular advertisements are catchy and close to consumers is the key to word-of-mouth marketing. For example, the slogan of Jin Yulin Hotel: Maximize the interests of customers, maximize the rights of employees, and make the service of all employees affectionate. Advertising language is closer to the position of consumers, which is easy to impress consumers and cause * * *. Get the recognition and goodwill of consumers.

Create a strong popularity

Strong popularity can often drive customers' blind consumption. The more prosperous the hotel is, the better the quality of the hotel customers feel. The food is delicious. The more depressed hotel customers are, the less willing they are to spend money at home. This principle is basically the same in the catering industry and other industries.

Participate in public welfare undertakings

As the saying goes:? Advertising is not as good as news, news is not as good as public welfare? . Public welfare marketing is the best carrier of word-of-mouth marketing. You don't need a lot of money to do public welfare, as long as you give your love. Taking advantage of the hot events and people concerned by the media and the public, and combining with the hotel's own situation, regular public welfare activities can deepen customers' in-depth understanding of the hotel image and establish a good brand image.

Develop product characteristics

4P marketing theory tells us that product, price, advertisement and promotion are the four major elements of marketing. Among them, the product is the most critical link. If a catering enterprise does not have excellent product support, even if the marketing is done well, it can only succeed for a while, not for a long time. Only when the developed cuisines and dishes conform to the local consumption habits can they be truly delicious. Even without any advertisements, they will become well-known brands through word-of-mouth communication.

Create personalized service

The hardware construction and environment of restaurant management are very important, but a five-star hotel can't be rated as a star hotel if only the hardware decoration facilities meet the requirements and the quality and service skills of service personnel can't meet the standards. On the one hand, the competition of catering industry is the competition of hardware and environmental facilities. At the same time, service management is very important under the same hardware and environmental conditions. Creating word-of-mouth with service is a skill of word-of-mouth marketing in catering.

Guide the customer experience

Experiential consumption is an effective marketing strategy. Especially when catering hotels introduce new dishes or services, it is a good way to let customers experience marketing. Experiential marketing makes use of customers' psychology, which makes it easier to communicate with customers and make them recognize and accept. At the same time, a good business environment, services and products can gain word-of-mouth communication and consumption recommendation from consumers.

Weaving brand stories

If catering enterprises want to establish a brand, it is also an effective way to spread stories. Weave a beautiful and legendary story for your restaurant, so that customers will remember it deeply and be deeply impressed. For example: steamed stuffed bun and chicken on the first floor of Kaifeng. There is a legendary brand story behind many famous foods such as Xu Shui beggar chicken. Can we use story communication to make brands gain consumers' cognition quickly? As a planner, I have woven classic brand stories for many enterprises. Through story packaging, let the guests become amateur talk and spread the topic.

Set up a mysterious idol

For catering business owners, the packaging of idols is also conducive to word-of-mouth communication and the formation of word-of-mouth stories. For example, if a star opens a restaurant, it is easy to spread and easy for consumers to accept, because if consumers like the star himself, they may go to the restaurant of the star to spend money.

The boss himself has become a hot topic for customers, and customers are also mysterious about his various honors. In particular, the entrepreneurial experience of individuals from service personnel to bosses is also full of legends, which increases the curiosity of customers. Many customers go to the store to spend money because of the boss's own reputation. Therefore, the establishment of the boss's personal mysterious idol identity is also a way of word-of-mouth marketing communication.