Inman was founded in 2008 by Fang Jianhua, the chairman of the board of directors. Inman is well-known on the Internet for its original design as a "cotton and linen artist". It is the fastest growing and most representative online clothing retail brand in China, and Inman women's wear belongs to cotton and linen lifestyle brand. June 20 10, Inman officially released the advertising words of "cotton and linen artist", which marked another historic step in the development orientation of Inman brand. 165438+ 10. In October, "Tmall Double Eleven" Inman ranked among the top three women's brands in Amoy with a daily sales performance of 6.6 million.
20 1 1 February, 2008, Inman style "Brainwashing" was officially released, and the visual images of Inman brand such as brand expression and Inman font were launched one after another, becoming the first in the industry. Inman brand styling recognition and the expression of brand image visual standardization have also become the symbolic strategic measures for Inman brand to upgrade to standardization; In July, the "Inman Million Looking for TA" Fashion Design Competition was launched, which attracted more than 3 million people's attention and set off a unique cotton and linen movement in the field of e-commerce.
Maintenance skills of cotton and linen clothes
1, cotton and linen clothes are soft. If you use a washing machine to stir vigorously, it is easy to deform and wrinkle clothes, so it is best to wash them by hand with soap. When there are too many clothes to be washed by hand and machine, you can put them in a reusable laundry bag and then wash them with the soft gear of the washing machine.
2. When washing black cotton or linen clothes, add some strong coffee or strong tea to the last rinse water to make some faded clothes black as before.
3. Tie-dyed cotton and linen clothes with national style will lose their floating color when washed for the first time. You can add a little salt to the washing water to fix the color.
4. Cotton and linen fabrics are generally not afraid of sun exposure, but exposure to the sun for a long time will reduce the wearing fastness and make the clothes fade or yellow, so the reverse side of the clothes should be dried.
The above contents refer to Baidu Encyclopedia-Inman Women's Wear.