First, we should make full use of the advantages of integrated communication of new media. The propaganda of grassroots cadres cannot form a strong public opinion momentum through a single media, a single platform and a single point. Media integration and integrated publicity are the development direction to improve the publicity effect. First of all, we should realize the integration of multimedia reports. Secondly, the typical propaganda needs to innovate constantly in the form of expression, and at the same time, it should skillfully use new platforms such as mobile media. Second, we should attach importance to the two-way interactive function of new media. The media should pay more attention to the interaction with netizens and spread positive energy. First of all, we should eliminate the gap between the propaganda subject and netizens, and be good at promoting grassroots cadres with an equal eye and an objective attitude. Secondly, we should turn netizens into the main body of self-education. The third is to pay attention to excavating and refining the typical details of cadres and enhance their attractiveness. In the new media era, in order to enhance the influence and attractiveness of grassroots cadres' publicity and reporting, it is necessary to dig out the most touching details and make the image of cadres more full, true and credible, thus narrowing the distance between grassroots cadres and netizens. The fourth is to create a benign public opinion ecology and promote publicity in both directions. Strengthening the typical propaganda of grassroots cadres is consistent with increasing the aggregation and dissemination of "positive energy". We should pay attention to netizens' comments and integrate the positive energy of the network. Pay attention to the public opinion environment and promote typical propaganda in both directions.
Question 2: What are the means of publicity? 1. Market-oriented downtown street publicity
This way is to print leaflets and distribute leaflets in places with dense Geng and large crowd flow. You can also ask the local commercial newspaper to promote it for you. You can also post publicity on the bus and so on.
2. Publicity for students in school
All kinds of schools have corresponding post bars, and post bars have relatively monthly transaction post bars, which can release publicity information. You can also help promote it through students at school.
3. Publicity for computer users
This way of publicity for computer users is to publish information through various websites.
4. Face-to-face publicity in the market
By means of marketing, you can introduce your own product characteristics and let more people know about the products through communication with others. You can also do publicity activities to achieve publicity results.
5. TV promotion
The way of TV publicity is to pay a certain publicity fee to the TV media for publicity.
Question 3: How to effectively choose media propaganda methods There are many kinds of propaganda methods, such as TV, newspapers, radio, websites, propaganda vehicles, posters, banners, leaflets, pamphlets, blackboard newspapers and so on. All kinds of publicity methods have their own advantages and disadvantages, and should be used flexibly according to the specific situation in concrete implementation. (1) Broadcast, television, newspapers, internet and other media. Radio, television, newspapers, internet and other media publicity has the advantages of wide coverage and lively form, which is suitable for centralized publicity and special publicity in key periods. (2) Posters, posters and slogans are suitable to be posted or placed in roadside, residential areas, enterprises, public canteens and other places that do not affect the beautiful environment and are eye-catching. (3) Posters, posters or windows are the propaganda positions of communities or enterprises, which are suitable for the publicity of regular knowledge at all stages of census. (4) distributing leaflets and brochures at the entrances and exits of enterprises or companies, stations, cinemas and shopping malls. Their contents should be short and pithy, mainly focusing on publicizing the purpose and significance of the census and the knowledge that the census objects should cooperate with according to law. (5) Warm and practical exquisite small items such as desk calendars, pens and paper cups have the advantages of long storage time and being accepted by the masses, but the coverage is not wide. (6) Knowledge contests and entertainment programs are suitable to be held in front of downtown shopping malls and crowded squares on weekends or holidays, and can receive excellent results. (7) Consultation activities can include online prize-winning consultation activities and hotline prize-winning consultation activities to attract public participation; You can also use weekends or holidays to carry out on-site face-to-face consultation activities. (8) Banners and colorful flags can render the atmosphere well because of their bright colors, and can be hung or inserted selectively in the publicity stage. (9) It is an excellent propaganda method to publicize the purpose and significance of economic census to peers or relatives and friends by visiting relatives and friends. (10) Send text messages for publicity. Because mobile phones can be carried around, they have a huge group of merchants and users, and are not limited by time and region; Because of its low cost, high arrival rate, simple operation, high speed and rich personality, SMS is a low-cost and high-efficiency propaganda means.
Question 4: What is the correct way to promote new media? The first camp: WeChat platform, Weibo platform, question and answer platform and encyclopedia platform.
Second Chen Ying: live broadcast platform, video platform and audio platform.
The third Chen Ying: self-media platform, forum platform and blog platform.
Any way, as long as it is used well, will spread like a virus. Personally, I feel that video marketing is a very good way of publicity at present, and it can spread naturally. Not long ago, we collaborated with Su Hong Wenchuang on a video, and the broadcast volume reached 50,000 a day. Very awesome.
Question 5: How to make good use of new media to do a good job in news propaganda?
Leadership support is the key. As the saying goes, "the leader took the first step in by going up one flight of stairs." First of all, leaders should pay attention to it and create a good working environment for news propaganda. Further improve the leadership's understanding of news propaganda work and increase investment and management. News propaganda is the deepening of industrial and commercial administration and a standard to measure the success of industrial and commercial administration. News propaganda must not be regarded as a job other than industrial and commercial administration. "The work is done and said." Therefore, it is necessary to improve the organization, cultivate high-quality news propaganda team, and comprehensively strengthen team building and management. News propaganda is closely integrated with industrial and commercial administration, and the propaganda content closely focuses on anti-counterfeiting, consumption, concern for people's livelihood and service for local economic development. According to different situations, we should tap the good practices and experiences of various units and increase publicity and reporting.
Second, the implementation of two initiatives
1.
Strengthen the training and guidance of news propaganda work. The office should give full play to the advantages of news propaganda management, do a good job in training and guidance, strengthen mutual communication, explore writing skills and modes of research and publication, analyze common mistakes in submission, earnestly establish layout awareness, strive to improve the quality and level of writing, and strive to comprehensively improve the level of news propaganda work. Every quarter, we should regularly study the sources of news resources, focus on the work of the industrial and commercial administration center, formulate the main points of the next propaganda work, deploy the main points of news manuscript submission, guide the propaganda direction of each unit, ensure that the published news propaganda manuscript serves the decision-making of the superior leaders, and play the role of "staff officer". In addition, it is necessary to create a good working atmosphere of "unit leaders attach importance to propaganda, strive to submit manuscripts, and fight against each other". On the one hand, some comrades with high political literacy, strong writing ability and serious work are transferred from various departments and industrial and commercial offices to form a propaganda team and build a horizontal to vertical propaganda network. On the other hand, efforts should be made to do a good job in publicity and training, and the backbone of publicity business should be selected to participate in key training, so as to comprehensively improve the comprehensive quality of propagandists and the quality of manuscripts to meet the needs of publicity work under the new situation.
2.
Strengthen the quantitative assessment and reward and punishment system of news propaganda. Improve the quantitative assessment system of news propaganda, formulate incentive mechanism, increase the scope of rewards and punishments, and improve the enthusiasm and initiative of news propaganda personnel. The propaganda manuscripts adopted by newspapers and periodicals at all levels shall be rewarded according to the reward mechanism. Those who meet the assessment criteria of news propaganda and are rated as excellent correspondents or whose news propaganda achievements reach corresponding scores and above, in addition to receiving bonuses, propagandists should also arrange special funds to organize an annual study trip. Units whose news and propaganda work fails to meet the assessment standards will be disqualified from the annual assessment. However, the use of news propaganda manuscripts should be relatively balanced, otherwise the news propaganda personnel of some units have worked hard for a year and can't even complete the task.
Third, strengthen three consciousnesses.
1. Strengthen the awareness of publicity. Create a strong atmosphere of "comparing, learning, catching up, helping and surpassing" to engage in news propaganda. Expand the propaganda force, create a general trend, and contribute to the industrial and commercial work under the new situation. Actively improve the news propaganda system, responsibility system, reward and punishment system and other news propaganda work systems. Establish a news and publicity work mechanism of "the director often asks for personal attention, the leaders in charge directly participate in the work, and all employees launch", fully mobilize everyone's enthusiasm and initiative, and create a strong atmosphere in which everyone attaches importance to news and publicity work and all employees participate.
2. Strengthen the sense of innovation. Actively explore and innovate, and strive to make news propaganda work have new ideas, new angles and new languages, and divergent thinking. Facing new situations and new problems, we should strive to "grasp industry and commerce based on industry and commerce, jump out of industry and commerce, and learn from industry and commerce with an eye to the future" and truly play the forward-looking and guiding role of news propaganda. Always establish the working concept of "people have nothing but me, and people have something new", actively explore the "bright spots" of work and firmly grasp the "bright spots" of publicity. Publicize the hot and difficult issues concerned by the masses around the central work of provincial and municipal industrial and commercial bureaus, party committees and * * *, promptly push the advanced models, working practices, successful experiences and innovative measures in the work to the society, and establish a good image of industrial and commercial people.
3. Strengthen service awareness. Strive to broaden the field of propaganda, enrich the content of propaganda, improve the effectiveness of propaganda, serve the decision-making of party committees, and give play to the positive effects of news propaganda work. On the one hand, it serves the development of various market players, and >>
Question 6: There are many reasons for the promotion of new media, but at least one, the country has begun to attach importance to the network, and people are focusing on new media.
Question 7: What are the marketing channels of new media? There are many kinds, I don't know which one you want to know! ! Baidu, find the end of public relations. There are the most methods, please refer to.
Question 8: What knowledge do you need to master about the promotion of new media? All new media operations have lost fans. You must have your own fans quickly. After the interactive update, having fans may not necessarily become your group. You have to operate slowly, let the fan base accept you and bring new users and fans. Remember to advertise rigidly, that's a no-no. Everyone will want you to advertise all day. Like space, it takes time. Everything else is nothing.
Question 9: How to use new media to realize the innovation of propaganda work and deal with the diversity of values is the main feature of propaganda work in the new era and new situation. As a key point of enterprise propaganda and ideological work, unified thinking has played a great role in enterprise development. How to innovate the propaganda and ideological work of enterprises from multiple angles is a difficult problem that we must face and solve. First, under the new situation, corporate propaganda is facing the challenge of diversified values. In different periods, people's thoughts have a distinct brand of the times. 2 1 century is the information age, and the new scientific and technological means represented by the internet have brought about qualitative changes in information dissemination. New technologies and new carriers have realized the live broadcast of images and texts, and omnibearing and timeliness have become the basic characteristics of information dissemination. This has had a huge impact on the traditional communication based on paper media. The transformation of information transmission mode has also greatly changed the way people accept information at different ages. With the development of the times, the democratic and people-oriented social atmosphere makes value diversification become the mainstream ideology of society. Diversification of values mainly refers to the diversification trend of social values after the reform and opening up, and the changes of values are manifested in four aspects: first, the change from monistic values to the interaction between monistic values and pluralistic values; The second is the transformation from the overall values to the integration of the overall values and individual values; Third, the transformation from ideal values to the coexistence of ideal values and secular values; Fourth, the transformation from spiritual value to both spiritual value and material value. In a word, "the traditional values of our society are in an awkward and aphasia situation, the values centered on ethics and its idealized personality are gradually declining, the values centered on human survival, development and happiness or people-oriented are gradually gestating, and the paradigm of China's social values has actually undergone a preliminary change." Under the universal values of socialism with characteristics, the different value orientations of people of different classes and times have also been recognized by society, and the emphasis on human rights and individuality has become a distinctive feature of this era. With the post-80s and post-90s becoming the main body of social development, pluralistic values have become the characteristics of social democratic progress. For the ideological propaganda work of enterprises, how to adapt to the new era situation and the characteristics of socialist market economy is a difficult problem that has to be solved. Traditional ideological propaganda has played a great role in different historical stages, and "people-oriented, advancing with the times" is also a guiding and programmatic principle to deal with ideological diversity in inheriting fine traditions. Second, enterprises need to learn from new ideas for publicity and innovation. Recently, two articles about the construction of high-speed rail have caused great repercussions in the press. One is a long newsletter "Crossing the Time and Space of Dreams-A Documentary Report on the Development of High-speed Railway in China" published by Xinhua News Agency, and the other is a tearful career-Harmony: the acceleration created by China compiled and distributed by People's Daily. These two manuscripts, with macro-vision, in-depth analysis and touching examples, fully show the glorious course of China Railway from "chaser" to "leader" of the world railway, and show the spirit of China railway people to face difficulties and climb the peak bravely. This has had a great impact in the industry, and journalists began to reflect on how to innovate the propaganda and ideological work we are engaged in. These two articles with national influence were written by people who have not been engaged in railway construction propaganda for a long time. Why don't a large number of journalists and propagandists who have mastered a lot of materials and are responsible for promoting railway construction have such high-quality articles? The introspection of the industry is also a rational reflection on how to do a good job in propaganda and ideological work under the new situation. No matter from the height or depth, there are indeed different bottlenecks and obstacles in propaganda work. According to experts' analysis, in the future, paper media may die out, while TV and radio, which are also traditional media, still have vitality by virtue of their own advantages. Network media is gradually formalized and becomes the dominant media. And all kinds of new media may be all the rage, but because of its inherent defects, it can't become a powerful leading media like online media, and its role is to supplement and embellish the mainstream media. Therefore, we must attach importance to the propaganda of new media such as the Internet, give full play to its advantages, and learn from its operating ideas and concepts. In modern society, the role of information is paid more and more attention, and the Internet is developing at an unimaginable speed. People are facing the ocean of information for the first time, and the Internet provides people with a new way of communication. The emergence of the Internet has made the transmission of information beyond the time and geographical restrictions, making the transmission of information easy and convenient. As a new media form, Internet has obvious advantages. It not only absorbs many advantages of traditional media, but also overcomes many disadvantages of them. Network >>
Question 10: What are the promotion methods of the company? As a new media, Internet is different from traditional media (such as newspapers, magazines, radio and television), which makes enterprise websites have the following remarkable characteristics: 1, initiative and interactivity: enterprise websites are no longer faced with "passive" readers, but with "active" visitors with purpose. Buyers and potential customers will take the initiative to find your corporate website through the Internet and ask for the services they need. A well-designed enterprise website will provide information and services that meet the needs of users and realize two-way communication, which traditional media can't do. 2. Unlimited extension of information: the information content of the enterprise website is unlimited, and any information you want to provide to customers can enter your enterprise website (product information, market information, enterprise information, technical information, service information, etc.). Moreover, this information is expressed in the form of multimedia. The use time of the enterprise website is not limited, and it operates 24 hours a day, 365 days a year, providing services at any time. There is no restriction on the location of the enterprise website. At present, the vast majority of countries in the world regard the development of the Internet as one of the primary policy goals, and surfing the Internet is as simple as turning on the TV at home. 3. Cost reduction: Cost reduction is the primary goal pursued by any enterprise. Enterprise website construction cost is not high (far lower than traditional media), and there is no risk. Moreover, it can share part of the labor force through the enterprise website and save the cost of market development, business sales and customer service. At the same time, effectively shorten the distance of the sales system. 4. Omni-directional function: In the modern and future social development, the corporate website will surely become one of the indispensable corporate logos of enterprises, improving the intangible assets of enterprises and increasing the added value of enterprises. Corporate websites have comprehensive functional value for enterprises (for example, corporate image function, product display function, news release function, electronic shopping function, talent recruitment function, online education function, technical forum function, etc.). ). The unique comprehensive function of the enterprise website will definitely enhance the overall creativity of the enterprise. 5. Unique advertising advantages: The unique advantages of Internet advertising can be roughly summarized as the following six points: a. Internet advertising has a wide spread, and advertising information can be spread to all parts of the world 24 hours a day (rain or shine) through the Internet. At present, there are more than 200 million netizens in the world, and there are more than 65.438+million in China. These user groups are growing at an annual rate of 654.38+00%. These netizens have high consumption power and are the audience of online advertisements. They can browse advertising information anytime and anywhere on the Internet. These effects cannot be achieved by traditional media. B. Non-mandatory transmission of information is well known, including newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, outdoor advertisements, etc. It's all mandatory, trying to attract your vision and hearing and force it into your mind. On the other hand, online advertising belongs to on-demand advertising, which has the nature of classified advertising in newspapers, but you don't need to browse it thoroughly. It allows you to query freely and present the information you are looking for to you centrally, thus saving your time and avoiding ineffective passive concentration. C. the audience can be accurately counted. It is difficult to know exactly how many people have received advertising information through the use of traditional media. Take the newspaper as an example. Although the readers of the newspaper can be counted, how many people have seen the advertisements published in the newspaper can only be estimated and speculated, and it is impossible to accurately count. As for the audience of TV, radio and street signs, it is even more difficult to estimate. On the Internet, an authoritative and fair visitor traffic statistics system can accurately count the number of users who have seen advertisements of each customer, as well as the time distribution and geographical distribution of these users, thus helping businesses to correctly evaluate advertising effects and examine advertising strategies. D. Flexible and real-time, with low cost, it is difficult to change after advertising in traditional media. Even if it can be changed, it often costs a lot of money. Online advertising can change the advertising content in time according to needs, including error correction. In this way, changes in business decisions can also be implemented and promoted in time. E. strong interaction and sensibility. The carriers of online advertisements are basically multimedia and hypertext files. As long as the audience is interested in a product, they can learn more, more detailed and more vivid information with a click of the mouse, so that consumers can experience it for themselves. " > >；