The development course of Sharp
1912–1917 Give full play to your creativity and wisdom in starting a business and expand your career with mechanical pencil.
19 15, the entrepreneur Long Hayakawa invented the Hayakawa-style active pencil (mechanical pencil: SharpPencil). The entrepreneur worked as an apprentice in metalworking in his early years, and 19 12 started his business in the coastal industrial and commercial zone of Tokyo. He worked hard to invent mechanical pencil. Now the company's name comes from Sharp mechanical pencil, and its products are very popular because of their functionality and aesthetics. Products followed the fashion at that time, and the business was very prosperous. Sincerely consider for users, give play to creativity and intelligence, and pursue convenience and quality. This has become the basic concept of Sharp.
1924–1949 made a comeback in Osaka, leading the Japanese broadcasting era.
Hayakawa entrepreneurs who lost everything in the Great Kanto Earthquake made a comeback in Osaka. The product that made him seize the opportunity at that time was the radio. Give full play to my best metalworking skills and successfully manufacture the first Japanese-made crystal receiver. Then, it challenged the vacuum radio with high sensitivity and suitable for the whole family to have fun, and successively introduced many models such as built-in speakers. In addition to cultivating creative talents in commodities, we should give full play to their specialty in production mode and circulation, gain the credibility of the market, and continue to develop towards the goal of a large radio manufacturer. Finally incorporated into 1935.
1950–1958 mass production of the first domestic TV set in Japan.
Sharp developed Japan's first domestic TV set 1953, and mass-produced it quickly before the TV broadcast. As early as 193 1, when the radio was just popularized, I made a far-sighted decision to start learning TV and finally achieved great success. Get rid of the post-war chaos and the company's life-and-death crisis brought about by the Great Depression, and launch Sharp TV. Put forward the goal of "one family, one set", lead the trend of TV popularization, add various household appliances to the product lineup, make housework easier, and strive to develop into a comprehensive household appliance manufacturer.
1959–1969 Promote the manufacturing of integrated household appliances and expand the demand with original products.
With the rapid economic growth, the upsurge of home appliances has been set off. In addition to TV sets, Sharp also added washing machines and refrigerators, officially expanding the business of household appliances. On the other hand, I began to learn electronic technology. The large-scale production of microwave ovens and solar cells and the development of the world's first all-transistor desktop electronic calculator have made continuous achievements. Improve the competitiveness of color TV products and promote the construction of mass production system, establish sales companies in Europe and America, and continuously strengthen the trade system.
1970–1974 transformed into an integrated electronic enterprise and set up an integrated development center in Tian Li.
1970, the company changed its name to Sharp Co., Ltd., and then the new management system led by President Hayakawa and President Saeki began to be implemented. Under such circumstances, accelerate the industrialization of "electronics" and establish the future development direction of the company. Build a "comprehensive development center" to promote LSI production, cutting-edge technology research and talent training. And invest from the perspective of the future. The formal production of LED and the development of liquid crystal are also achievements in this period.
1975–1985 formulate a new life product strategy and build a strong financial physique.
With the end of the popularization of household appliances and the economic recession after the oil crisis, Japan's domestic demand has fallen into a stagnant predicament. In this case, Sharp put forward a customer-oriented life suggestion-"new life product strategy", which won unanimous praise and achieved a double harvest of sales and profits. In addition, the business of office equipment such as photocopiers and fax machines has also achieved initial results. In addition, overseas, in the face of escalating trade frictions, we achieve sustainable development by strengthening overseas production and launching new types of products. The success of these business strategies has enabled Sharp to increase revenue and income for 65,438+00 years in a row. At the same time, it also effectively improved the financial physique.
1986–1991commercial structure challenges three major innovations and creates new demand by strengthening commodity competitiveness.
In order to cope with the sharp appreciation of the yen after the Plaza Agreement, the business structure innovation under the new management system should be promoted. Information and communication, spare parts and other "expanding non-household appliances", vigorously developing demand-oriented goods "expanding the proportion of domestic sales in Japan" and "strengthening overseas production bases" are the three pillars. Resolutely take these measures to turn difficulties into opportunities and enter the development track. Aim at the development prospect of LCD industry and actively build LCD application products. Notepad and word processor of electronic system received rave reviews, leading the information society.
1992–1997 enriches core components such as liquid crystal, and adopts spiral strategy to create a "new sharp".
1992, Sharp Zhang Mu Building was completed in Xindu, Zhang Mu, Chiba County. This is the milestone of Sharp's 80th anniversary. In the 20th century, the multimedia technology development department, which attracted much attention, settled in Sharp Zhang Mu Building. In the situation of the collapse of the bubble economy and the economic downturn, in order to achieve new development, Sharp cooperated with well-known enterprises at home and abroad in Japan and promoted the concept of "STAR 2 1" as a creative enterprise. A highly information-based society represented by the Internet has arrived. With the development of personal computers and other information equipment, TFT LCD industry has really developed. LCD products are expanding, among which "LCD ViewCam" has become the best-selling product in the world.
1998–2003 became the first unique enterprise in the world, and issued the LCD TV declaration.
Give full play to the strength of the whole company, develop unique own technology, manufacture new products and stimulate new demand. Advocate "unique strategy", concentrate business resources in the field of LCD, and implement "selective concentration". Under the guidance of "LCD TV Declaration", LCD TV technology has made a major breakthrough and successfully opened up new markets. Hot-selling products such as camera phones and clean ion group air purifiers are constantly emerging. Take the environment as the core of career development, officially launch the brand strategy, and greatly enhance the enterprise value.
2004-2006 Large LCD TV AQUOS "Kameyama Machine" was born.
From LCD panels to televisions, Kameyama Factory, which is a one-stop production, has been put into production. It has realized the world's most advanced manufacturing industry unique to Japan. The LCD TV produced here is known as the high-quality "Kameyama Machine" and is well received by consumers. "Without environmental protection technology, there will be no enterprise development". Under the call of this slogan, we will continue to expand the sales of innovative solar cells, LCD TVs and other energy-saving commodities. Promote the initiative of "enterprises that reduce the global warming burden to zero" to reduce greenhouse gas emissions and balance emissions through business activities.
2007–2011Taking "advanced environmental protection enterprise" as the goal, we carried out relevant measures, transformed into advantageous fields, and carried out professional structure reform.
Building a "2 1 Century Joint Enterprise" in Sakai City, Osaka Prefecture, which is not only a large LCD for the 10th generation mother glass, but also a major production base for related technical products-solar cells. In order to meet the needs of the environmental protection era, the company also actively develops the business of environmental protection and healthy commodities. However, while Sharp was struggling, the world economy deteriorated, such as the chaos in financial and capital markets and the changes in the pattern of electronic industry brought about by digital technology. To this end, Sharp began to challenge the reform of business structure.
20 12- today, we are moving towards the goal of restoring performance and reputation, and we are planning new development for the next 100 year.
20 12 years, the company ushered in a memorable 100 anniversary. With the development of digitalization, the competitive environment of electronic industry is undergoing drastic changes. Sharp started with the new management system, accelerated the reform of business structure, and began to formulate the development strategy for the future 100, taking a new step to realize "creating value" beneficial to all mankind.
In 20 15, Japan's sharp company faced operational difficulties and will sell its headquarters building in osaka for about10 billion yen. 2065438+In May 2005, the medium-term business plan was formulated, and the sale of the headquarters building in Abeno District of Osaka City was included in the plan as part of the company system reform. Sharp headquarters building will be sold to real estate companies under NTT Group at a price of about 654.38+000 billion yen. At present, the two sides are conducting final negotiations on the sale.
2065438+On February 25th, 2006, Sharp convened an interim board of directors to express its decision to accept the acquisition plan proposed by Hon Hai Group in Taiwan Province Province. Hon Hai will inject 700 billion yen (about 40.8 billion RMB) into Sharp and take Sharp under its control. This is the first time that a large Japanese household appliance enterprise has been acquired by a foreign-funded enterprise. Sharp will get a deposit of 654.38+000 billion yen from Hon Hai, and Hon Hai will get about 70% ownership of Sharp.
On April 2, 20 16, Taiwan Province Hon Hai Precision Industry Co., Ltd. and Sharp held a press conference in Sakai, Osaka, Japan, officially announcing that Hon Hai bought Sharp for 388.8 billion yen in exchange for its 66% equity, and Sharp became a subsidiary of Hon Hai. ?
2017 March 15, Dai, the current president of Sharp, announced the new trend of Sharp, saying that Sharp's LCD TV production line in Japan will be withdrawn in 20 18. Give the production of AQOUS brand to Hon Hai Precision. ?
2065438+On August 3rd, 20071day, Sharp officially released the 8K TV with a resolution of 7680*4360, 5GB of memory and +65GB of flash memory.
During the 20 17-day Cat Double Eleven, Sharp was rated as "Top Brand of Home Appliances Pre-sale 10", ranking fourth.