The main models are all red? Honda's products are definitely fine.
Some people say that Guangqi Honda has fewer models than other brands. However, Guangqi Honda is not in a hurry, because every model it introduces is marketable and its sales are all red.
In 20 19, the Accord sold a total of 223,000 vehicles, becoming the annual sales champion of the same level, with a year-on-year increase of 26.6%. What is even more frightening is that Accord has won the monthly sales champion of mid-level cars for many times in a row, becoming a big winner in the mid-level car market.
The small Lingpai also showed good strength. In 20 19, the cumulative sales volume of Lingpai was154,000 vehicles, with a year-on-year increase of 36.2%. Lingpai has sold more than 10,000 cars for 10 month in a row, becoming a Japanese car with the same sales growth rate of 1.
The hot sale of SUV models is a strong growth point of Guangqi Honda's sales in 20 19. Among them, the most powerful is the newly launched Hao Ying. As the brand's first compact SUV, Hao Ying's monthly order exceeded 20,000. Binzhi sold 1 1.7 million vehicles, and medium and large SUV——-Guandao sold 7 1.5 million vehicles. With the entry of Hao Ying, Guangqi Honda has also completed the compact, medium and medium-sized three-level layout of SUV market.
The biggest surprise of Guangqi Honda 20 19 is the hot sale of hybrid models, with a cumulative sales volume of 66,686 vehicles, up 256% year-on-year. Taking the Odyssey as an example, the annual cumulative sales volume was 4,4481,and the cumulative sales volume of hybrid vehicles was 24,584, accounting for 55.3% of the sales volume. Don't forget that the Odyssey Sharp Hybrid was only launched in April last year, and the sales volume in 65438+February accounted for 85%, making it the absolute main force of Odyssey models.
Besides? The annual cumulative sales volume of "Civilian Super Run" Fit reached 1 10380 vehicles. More importantly, the price is superior and the performance of the civilian Fit has cultivated a large number of fans for Guangqi Honda.
Each model of Guangqi Honda is a "three good" student with excellent academic performance at the same level. From the product point of view, the lack of short board is the key to Guangqi Honda's success, and it also reflects Guangqi Honda's understanding of the market and the old-fashioned way of making product layout in advance.
Distracted marketing? Make friends with consumers
Guangqi Honda can guarantee the promotion of sales in the cold winter of the automobile market and has a unique grasp of the market. A new generation of young people is gradually becoming the mainstream consumer group. In order to capture the hearts of emerging consumers, Guangqi Honda has also spent a lot of thoughts on marketing techniques.
At the listing conference in Hao Ying, Guangqi Honda did not simply label it as "family" or "warmth", but presented their car purchase needs in a more natural, emotional and extreme way from the perspective of young people. The official deliberately let the new car meet you at the beginning of sunrise at 6 am with the most beautiful morning colors and light and shadow. Guangqi Honda vividly embodies the sharpness and elegance of this SUV with the help of the vast sunrise and mysterious light and shadow by the sea, which makes the guests present fall in love at first sight.
At the 20 19 Guangzhou International Auto Show, major manufacturers rushed to appear at the booth, while Guangzhou Honda held the first fans' dream festival outdoors. Have a dream and be "manic" together! A simple slogan brings together the persistence and love of Guangqi Honda fans. Car owners pay their own money, including the sixth generation to the tenth generation Accord and the first generation to GK5. Their warm smiles are full of happiness, which makes you sigh that China cars are also cultured.
In August last year, some vehicles of Accord had a "flameout" failure. Just as the masses of people who were eating melons were preparing to go to the theatre, Guangqi Honda officially responded quickly on August 8, recalling 222,674 domestic Accords, replacing faulty devices for free, and eliminating hidden dangers. The whole incident, without the official statement of "strong concern" and "continuing investigation", lasted only a few days from failure to recall. If you are the owner of the Accord, you may be worried and confused when there are problems, but Guangqi Honda has sincerely eliminated your concerns. Do things first, then say sorry. Guangqi Honda regards the owner as a friend.
Intention, intention and sincerity are emphasized by many car companies in marketing, but Guangqi Honda did not regard these as slogans. After 265,438+0 years of market cultivation, this brand-name car company has a deeper understanding of users, so don't worry about sales.
Why is the 2020 apocalypse more interesting?
Guangqi Honda's sales of 7.7 million vehicles are even more dazzling in the 20 19 depressed auto market. In addition to technical success, good after-sales service is the foundation of Guangqi Honda.
1998, Guangqi Honda took the lead in introducing the four-in-one sales and service model in China, opening the era of high-quality standardized service 1.0. With the upgrading of the automobile market, Guangqi Honda's service system has entered the 3.0 era, with people and cars as the dual cores. On the basis of peace of mind and trust, it contains more elements such as intelligence, convenience and social interconnection, and keeps pace with the times.
In the cold winter of the auto market, no one can get away from it, but Guangqi Honda not only focuses on the present. Guangqi Honda, who shouted "technology first", buried himself in building a good car, but at the same time tried to figure out the minds of consumers. Marketing is also very technical and has touched many users.
When other brands are worried about sales, Guangqi Honda once again won the top spot, standing on the user's point of view. From the dream of giving fans, it emphasizes the car happiness of Guangben owners.
If the brand has temperature, the market will not be cold. This is Guangben's 20 19, and it is also the basis of keeping out the cold in the cold winter of the current automobile market.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.