Bian Xiao's first reaction was to recommend GAC Toyota Lei Ling and GAC Honda Lingpai, especially the former, which can't be wrong. After several days and rounds of discussion, my uncle decided to buy Corolla from FAW Toyota. The answer is in the last sentence.
At this time, Bian Xiao puzzled. The same brand, the same platform, the three parts are the same. GAC Toyota has a "zero defect" factory, and its quality control is relatively better than that of FAW Toyota. But why can't GAC Toyota Lei Ling sell FAW Toyota Corolla?
Rooted in Hong Miao, multiple brand values.
Ralink and Corolla were listed in May and August of 20 19 respectively. The cumulative sales volume of FAW Toyota reached 357,798 vehicles, while the cumulative sales volume of Lei Ling last year was 265,438+09,665,438+02 vehicles. Why can Corolla, a "latecomer", quickly widen the sales gap with GAC Toyota Lei Ling in a short time? ? Starting from the previous generation of Corolla, the European version of Corolla was placed under FAW Toyota, while GAC Toyota won the American version of Corolla and named it Lei Ling. From the appearance of the previous generation Corolla to the listing, FAW Toyota directly played the slogan "I am Corolla", and its intention to clear its name is obvious.
To tell the truth, in Bian Xiao's eyes, Corolla really has more roots. Especially in brand accumulation, Corolla is more appealing in China market, adding a brand value here. In fact, except for some differences in appearance and configuration, the "three big pieces" of the two products are exactly the same. Therefore, you can judge the choice according to your own preferences. ?
The previous generation of Corolla and Lei Ling had different designs. Corolla emphasized home use, while Lei Ling emphasized sports. However, after the launch of 12 generation products, the difference in appearance between them is much less, and they are all so dynamic. The difference between the two interiors is even less. ? The configuration of the two is important.
The budget is 6.5438+0.5 million yuan. After deducting the purchase tax, insurance and licensing fees, the net car price is about 6.5438+0.3 million yuan. FAW Toyota Corolla? 1.2T？ S-CVT？ GL-i Deluxe Edition, official price135,800 yuan; GAC Toyota Lei Ling? 185T？ CVT？ Sports version, official price 133800 yuan.
The price of Corolla is comparable to that of Lei Ling, and the configuration of Lei Ling is more important than that of Corolla. For example, the reversing radar Corolla does not have it, and Lei Ling does. For another example, the multimedia system and LED headlights are assembled in Lei Ling, while Corolla is a traditional halogen bulb headlight in fall in price.
Carol is not a bully. Compared with Lei Ling, Corolla is equipped with a leather steering wheel (Lei Ling is made of plastic) and the seat is a mix of fabric and leather (Lei Ling is made of all-round materials). Corolla also designed the rear center armrest with a cup holder, and Corolla has two more speakers than Lei Ling. ? The unique configuration of Ralink is the equipment with stronger functionality and higher cost, while Corolla pays more attention to the visible comfort configuration. But the guide price of Corolla (Deluxe Edition) is 2000 yuan more expensive than that of Lei Ling (Sports Edition), so Lei Ling has a higher sense of value than Corolla.
These three pieces are the same.
Both Corolla and Lei Ling mainly sell the 1.2T power version. As soon as many consumers hear the engine with the displacement of 1.2T, they think that the small horse-drawn cart has insufficient power, and then they have no desire to learn more. In view of this, GAC Toyota named the 1.2T version as "185T" by engine torque, while FAW Toyota was slightly "slow" and stubborn.
In addition, the quality stability and maintenance cost of 1.2T turbocharged direct injection engine are also concerned by consumers. After all, this level of family car consumer groups are seeking peace of mind and peace of mind. On the issue of consumer relations, Toyota emphasizes protection through various unique technologies, such as water-cooled intercooler, additional oil cooling device, low inertia turbocharging and integrated exhaust manifold. ?
1.2T model can completely replace the original 1.6L model, and the maximum torque of185n m reaches the level of 1.8L naturally aspirated engine. But don't think that turbocharging can be related to power surge. After the test drive, Bian Xiao told everyone responsibly: This is still a Toyota! Comfortable and smooth, plain and gentle are its fundamental requirements, without faults and surprises that make people shine at the moment. No turbo lag, no incompetence, no frustration, but no passion. ?
Finally, say:
As for why relatives finally chose Corolla, it is because many cities in China, such as Jinzhou, Guangqi Honda, Guangqi Toyota and Dongfeng Honda, have no serious 4S stores in the local area, but there are many FAW Toyota based in the northeast. Vehicle maintenance is easy, if it is maintenance, it will be troublesome. You can only go to neighboring big cities such as Shenyang, and the round-trip cost will be high.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.