"Publicly touting" is a term in the digital age, which is used to show newly purchased luxury goods and personality declarations on social media. The envy of peers is usually profound: shoes, handbags and clothes are traditionally not pleasing to the eye; A little embarrassed, subversive or ugly. Their calmness is community knowledge: once you know it, you will know it. You can apply this method to many things designed by Matthew M Williams for Givenchy. His tenure at this company seems to be strategically aimed at Generation Z and those who reflect on themselves in Generation Z-at least if last year's social media activities focused on the most popular celebrities in the world.

"In the final analysis, it can be traced back to instinct and what I want. I'm not that strategic. I hope customers like what I like, "he said in a telephone interview from Paris, but his sophomore series seems to be very suitable for the Z generation market segment. The outline is vivid and vivid, echoing the size of skateboard shoes in a way that is more in line with the tailor. He called them "micro-macros", exaggerating them as if they could only be seen on the screen. The texture is very tactile, and the feeling of imitating crocodile skin or neon velvet makes the brain want to reach out and touch it. Accessories have a quaint sculpture style, which makes people unforgettable and worth collecting, just like objects placed in an unlikely environment.

It is embodied in a big furry coat and vest, with a balaclava hat-angular as last season-and furry gloves, as mentioned in Jean M Hall's novel, but perhaps more like an "alien creature", as Williams said. Platform shoes, suitable for Centauri. The headlights displayed in the arena of industrial Paris (the designer said that it reminded him of his former professional dressed musicians) hung above the model's head, just like flying from a UFO. This series is very sci-fi, but there are outdoor activities inspired by locking, which we are used to this season. In fact, if Time We Rooted turns the designer's thoughts to the outdoors, then this is the outdoor grave-a tougher and more fashionable version.

When it comes to tricky and fashionable things, the super-large Cuban chain stores talk about the current social media craze, and the hardware in tailoring and the embellishment on the dress continue the conflict between Williams' Givenchy studio and his own industry. He turned the same feeling into his first red carpet publicity. He was wearing a water evening dress with rigid sequins, which was layered into a lively hem and came like a wave. Their lines reflect Williams' advice on the outline of women, which is expressed by knitting tights or cylindrical dresses. He said: "They are sexy and elegant, showing the power of women."

. Givenchy

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