1. Do you want to appreciate beauty or record yourself?
First, let's take a look at the slogans of Aauto Quicker and Tik Tok:
Faster: record the world, record you.
Tik Tok: record a good life.
They all seem to be "records", but they have different feelings. Aauto records the world and himself faster through himself, while Tik Tok records a better life. Whether it feels like the same record or not, let's analyze it further, because we live in this world, full of many good times and many sad times. So we should look at the beauty on the stage or the beauty of others, because we yearn for it. Therefore, we can see that Atto is a record of his participation, and Tik Tok is a record of watching beautiful things and time.
2. The positioning difference is obvious.
Just as the characteristics of the record are different, it can be directly seen that Tik Tok and Aauto faster have obvious differences in positioning.
Tik Tok positioning
It is a pyramid structure mode that outputs high-quality content and super media. The big V in the head is very powerful, but the group at the tail is very difficult, and the proportion of the group at the tail is very high, at least above 80%.
Tik Tok provides people with a consumption scene platform that constantly outputs brand-new content, so that brand-new content can interact with users. At the same time, it highlights the goods. Tik Tok has a great opportunity to bring goods. You don't have to have a lot of fans to bring goods in Tik Tok. The video itself is an explosion. Even if the number of fans is small, you can still bring the goods and complete the cold start by recommendation.
Automatic rapid positioning
The concept of forming a strong community can be seen as an olive-shaped model, in sharp contrast to the pyramid model. Even bloggers in Central China can have more opportunities. This part of the community mainly comes from the third-and fourth-tier cities, belonging to the sinking crowd, which is more suitable for socializing and bringing goods to the same city community. For example, Sanda Brother 10 hour live broadcast brought 65,438+600 million commodities, which were basically standard products and sold everything.
Aauto Quicker treats all anchors equally. It may not have the gorgeous content of Tik Tok, but it is more friendly. Because fans like the content of the anchor, they will buy what the anchor recommends, so it is more suitable for Aauto's faster personalized anchor and personalized products.
To sum up, the fast hand is shooting people, and Tik Tok is shooting goods.
3. The user group portraits are so different.
Tik Tok mainly focuses on young people in first-and second-tier cities, while Aauto Quicker focuses on sinking the market, focusing on third-and fourth-tier cities, and promoting second-tier cities at the same time. The users are young people in small towns in these cities.
Young people in different cities may be in different classes, have different educational levels and living conditions, and have different behavior habits. These differences will directly promote the faster product evolution of Tik Tok and Aauto. So what's the difference?
For example, in first-and second-tier cities, the Internet has developed rapidly, the penetration rate is also high, the overall pace of life is fast, there are many entertainment and resources, the ways are changeable, and at the same time, they are more fully and sensitive to time and utilization, and different habits will change rapidly, requiring more fresh content to stimulate. For the urban youth in the third-and fourth-tier cities, the pace of life is relatively slower, there are fewer entertainment resources, and they can have more leisure time for entertainment, and the entertainment methods may be less but more stable and efficient.
Aauto Quicker is more about establishing the connection between people, allowing users to form natural interaction and companionship, and can have more information feedback. What Tik Tok does is to connect people and content, helping users find more things they want to see, thus consuming their own time and bringing commercialization.
4. The recommendation algorithm is different for different purposes.
Seeing that there are so many differences between Tik Tok and Aauto faster, the traffic recommendation algorithm of that platform will naturally have obvious differences.
Tik Tok algorithm logic
Tik Tok pays more attention to content and quality. If it is a big V of several million, each short video can reach 10%-20%. If your content is of good quality, it can be higher. In addition, Tik Tok also has the function of content recall. There is a recall period, which can be understood as the validity period of a short video. Once sent after 24 or 48 hours, it is not recommended. But due to the recall period, it is possible to see another outbreak.
Generally speaking, the algorithm logic and weight relationship of Tik Tok are as follows:
10 points content quality+1 points relationship +0. 1 points two-way interaction.
Automatic fast algorithm logic
Because Aauto Quicker pays more attention to the content ecology, the fan reach rate is higher, reaching 50%-60% or even higher, and the recall cycle is shorter, so the blogger's high-quality content can be better re-exposed. Why there is a shorter recall period is related to the algorithmic values of Aauto Quicker. The value of Aauto Quicker is to enhance the happiness of every blogger and let more people be seen together, which is an inclusive value. Therefore, the powerful Aauto Quicker will be a community link, because it will better promote the communication between people.
Generally speaking, the algorithm logic and weight relationship of Aauto Quicker are as follows:
5 points content quality +5 points relationship+1 points two-way interaction.
Through different algorithmic logic and weight relations, we can clearly see that Tik Tok and A Aauto Quicker have very different essential value orientations.
5. Is it good or bad that 5.Tik Tok and Atto are faster? How to meet the future competitive challenges?
The emergence of Tik Tok and fast cars is another great innovation after the Internet. Tik Tok has created a series of explosions for us, and Aauto Quicker can continue to evolve itself, create more people's own online celebrity IP, and give more people opportunities. However, we saw more beauty in Tik Tok. Aauto Quicker lets us keep recording our beauty. For our life, I hope we can see beauty and try to build our own beauty instead of just looking at others. So from this perspective, it is not good for Tik Tok and Atto to be faster, depending on how we look at it.
How much competition and challenges will Tik Tok and Aooutlets face in the future?
Tik Tok has many similarities with Weibo and Zhihu in terms of gameplay. It uses a top-down gameplay, first infiltrating from first-and second-tier cities, and then slowly infiltrating to the bottom, expanding the scale of users. However, while attracting young people in small towns, how to ensure that the content will not be over-generalized, the key is not to let the old users who pursue a better life lose, so as not to become the next Aauto sooner.
Aauto Quicker is very similar to Pinduoduo in gameplay. It adopts a bottom-up gameplay, first occupying the mass market, and then slowly trying to be recognized by the mainstream crowd. Although it seized the sinking market, it was labeled as vulgar on 20 16. In order to tear off the vulgar label, Aauto Quicker also began to try brand upgrading, went to the front desk for exposure, and began to sponsor variety shows. The purpose is to let more upper-level users know Aauto faster and gain more recognition from first-and second-tier young people.
In this way, in order to become the nationals and products at the top of the food chain, Tik Tok and Aauto Quicker are bound to extend to each other's hinterland in the future, and there is bound to be a tough battle to fight, and with the increasing overlap of users, the competition will become more and more fierce.
In the new year, looking forward to the change and competition between the two will definitely bring new changes to our lives.
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