Lu Min, the head of Mengniu, summed up at the annual meeting: "Concentrate on building a century-old Mengniu" and "Do not forget your initiative mind won the dairy champion".
Mengniu spirit regards the diligence, tenacity and dedication of cows as lofty enterprise spirit, arouses people's closeness and awe of cows, and is also an active pursuit of truth, goodness and beauty, which symbolizes the prosperity of obedient cow spirit in enterprises. The development of Marxism is the dominant factor in the corporate culture construction of Mengniu Dairy Group. Socialist values are the core of corporate culture construction of Mengniu Dairy Group. "Deng Xiaoping Theory", "Theory of Three Represents" and Scientific Outlook on Development are the soul of corporate culture construction of Mengniu Dairy Group. Socialist morality is the principle of corporate culture construction of Mengniu Dairy Group.