The reason why it is so expensive is that it is an international brand and has many celebrity endorsements. In terms of quality, it is also the most technologically advanced sports brand, and it is natural to sell this price.
Extended data
Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder AdolfAdiDassler, the company began to produce footwear products in Auracher, Hetsogen in 1920. 1949 August 18 registered in the name of adidasAG.
Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma. Its classic slogan is "Impossible".
20 1 1 in March, 2008, we launched a brand-new advertising language-adidasisallin, at a cost of 65,438+600 million euros. 20 17 In June, Adidas was selected as the list of the 50 smartest companies in the world by MIT Science and Technology Review in 20 17.
There are three adidas logos. The logo corresponding to Adidas classic series is a four-leaf clover logo, while the logo corresponding to Adidas sports fashion series is a round half-pack three-stripe logo, while the logo corresponding to Adidas sports performance series is the most common three-stripe logo in Adidas specialty stores (some people call it a three-brick logo).
The three symbols of Adidas have different meanings, and their meanings are as follows:
Adidas clover logo
Many people think that the logo of Adidas Clover represents a blooming flower because of its appearance, which respectively represents "higher, faster and stronger" in the Olympic spirit (which is also the goal that athletes all over the world have been pursuing).
2. Adidas three-stripe logo
The three stripes logo of Adidas was designed by Adolf Dassler, the founder of Adidas. The three stripes represent mountainous areas and indicate the desire to achieve challenges, future and goals.
3.adidastyle logo
As a high-end fashion brand that Japanese designer yohji yamamoto cooperates with Adidas brand, adidasstyle's products can be said to be the closest to the fashion front among Adi brands, and to a certain extent, it can be regarded as a luxury series. The meaning represented by its logo is the hipster spirit of always standing at the forefront of fashion and pursuing high-end enjoyment.
reference data
Baidu Encyclopedia _ Adidas