Deeply excavate and integrate Shandong's rich cultural resources, inherit and carry forward the fine traditions of Qilu's children, such as honesty, openness, simplicity, respect for courtesy and righteousness, courage and tenacity, hard work and wisdom, and strive to cultivate the spirit of Shandong in the new period, which is reform and innovation, openness and tolerance, loyalty and trustworthiness, pragmatic and hard work, and daring to be the first.

-Excerpted from the report of the Ninth Party Congress of Shandong Province.