The choice of category determines the success or failure of the whole restaurant. In the past two years, there is a popular saying in the catering industry that "single product is king". To choose projects, we must investigate the market, not short-term. It usually takes three to five months to investigate the market.

It is also worth noting that catering in China is the market with the lowest customer loyalty. Guests change their patterns almost every day and change places every time. In this case, what restaurants rely on to attract customers is of course a feature. No features, no customer loyalty, no publicity highlights, and quite passive.

A slogan that people will never forget.

A good advertising language can quickly occupy customers' minds and enhance brand awareness.

The value of slogans is to let others remember you and spread you. So it must be colloquial.

Moreover, the slogan is for consumers, not for themselves. Just remember the slogan you use. Therefore, never say: xx brand is the leader or pioneer of xxx.

An empathetic story. The story of a restaurant needs to go from "functional appeal" to "emotional appeal" and then to "public interest appeal".