First of all, we can look at the current mobile phone market. Most of the mobile phones released now are 5G mobile phones, and occasionally a 4G thousand yuan mobile phone will be released. Huawei Nova7 series will be released again, and it is planned to be released on the 23rd of this month. I think this frequency released by Huawei mobile phone is a bit too fast. I don't know whether to clean up the inventory of 5G chips or pile up sales. We don't know this, but as far as we know, this mobile phone is not worth buying. Let me analyze it for you.
Huawei's Nova series has always been the mainstay, taking photos with mobile phones and inviting many celebrity spokespersons, just like the marketing routine of the blue-green factory, commonly known as high-priced and low-priced machines. For example, Huawei Nova2S, which was released on October 201716543810, has almost the same appearance as Glory V 10, but it uses a Kirin 960 processor, which is quite different from Glory V 10 Kirin 970. Huawei Nova4 released on 20 18 12 is quite different from glory V20 released at the same time, which is much more expensive. There are also Huawei Nova6 and glory V30 released last year. The appearance and configuration are not much different, but the price is several hundred yuan more expensive.
The above example, the general Huawei Nova series, will adopt the appearance of the glory series, and then configure the shrinkage point and raise the price appropriately. However, the Huawei Nova 5 Pro released in June last year has a good cost performance, and the Huawei Nova 7 released this time. It should be equipped with the same Kirin 985 processor as Glory 30, and the rear supports 50x zoom. The configuration is similar to glory 30, even the appearance is exactly the same, but the price is definitely three or five hundred yuan. Therefore, for users who want to buy this Huawei Nova7, my personal suggestion is that it will be better to buy Glory 30, at least it will not suffer.
The recent iteration speed of Huawei Nova series is somewhat fast. Last year, the Nova6 series was just launched in 65438+February, and the Nova7 series will be released in just five months. In fact, the update frequency of Huawei's Nova series is indeed accelerating. For example, it takes 8 months for Huawei Nova4 to iterate to Nova5, and 5 months for Nova5 to iterate to Nova6. In this way, the Nova8 series will be released at the end of the year.
At present, in terms of 5G, Huawei can be said to be the industry leader! It can be said that it is the best time for Huawei without sanctions from foreign markets!
At present, Huawei's layout of 5G chips is the most extensive in the industry. From the mid-range Kirin 820, the mid-range Kirin 985, the high-end Kirin 990 5G, and three integrated 5G chips, a big net of 2000-8000 yuan was woven! In order to maintain the leading position of 5G, Huawei has fully embraced the integration of 5G. The plug-in combination of Kirin 990 4G+ and Ba Long 5000 has been replaced by Kirin 985!
What about other 5G's on the market? The iPhone is still struggling in 4G, and the 5G iPhone 12 in the second half of this year must also rely on Qualcomm's external baseband Snapdragon X55；; Although Qualcomm's 5G technology and patents are also very good, the performance of the mid-range chip Snapdragon 765G is worrying, the high-end Snapdragon 865 is expensive, and it is also a plug-in 5G ... MediaTek is even worse. Tianji 1000 is known as "the strongest 5G chip", but so far no manufacturer is willing to use it, which can be described as "he died before he conquered it" ...
So we think this period between 4G and 5G is the best time for Huawei! Relying on the strong advantages of 5G, it is the key to quickly lay out the market and seize the opportunities! The fast iteration speed of Huawei Nova series is also a key link!
The life cycle of a product is very long, and it is normal from project establishment to listing for about one year! Redmi K30Pro takes 18 months, while Huawei P40 series takes 18 months, which shows that the success of a product is closely related to the preparatory work.
Huawei Nova series has a short iteration cycle, not to say that their research and development cycle is short! However, because of the "doll", Huawei nova 6.5g and Glory V30 have exactly the same lens arrangement, and even the interchangeable motherboards can operate normally!
Huawei Nova7 has three versions, namely Huawei Nova7se, Huawei Nova7 and Huawei Nova7Pro, which correspond to glory 30s, glory 30 and glory 30Pro respectively. Of course, the price of Super Cup Glory 30Pro+ overlaps with Huawei P40, so it is meaningless for Huawei to "re-carve" another one. ...
Change the lens arrangement, change the spokesperson, change the brand LOGO, and the price will increase by 200 yuan. This is the status quo of Huawei's Nova series. In addition, there is another fact that we have to admit-even with the same configuration, the sales and popularity of Huawei Nova series far exceed glory!
Huawei's Nova series are basically offline models, and the premium is relatively high. Judging from the current exposure, the reason why Nova7 was released so quickly is related to its brand strategy. It doesn't mean that after the release of Nova7, Nova6 stopped production and stopped selling. These two products are likely to be sold together. Nova7 will definitely be priced much higher than Nova6. If Nova7 can be said to be Nova6Pro, the two products actually do not affect each other.
Another point is, have you found out that Nova6 is a simple version of Glory V30Pro, and its appearance is basically the same except for the logo, which is a doll machine. Doing so can save a lot of mold opening costs, which means that Huawei Nova can use the production line with glory. The upcoming Huawei Nova7 is actually the glory of changing the shell 30pro. As can be seen from the exposed renderings, the appearance of the two phones is very similar. It can also be seen from this point that Huawei Nova7 is updated so quickly because the flagship of Nova is only the digital series of Nova, unlike the glory brand with dual flagship V series and digital series.
So don't be too sad to buy Nova6' s little friends. Nova7 is definitely more expensive than Nova6.
So why should Huawei speed up the pace of Huawei's nova series?
First of all, Huawei's nova series is only a low-end series of Huawei. For this kind of mobile phone, because it doesn't need too much technology accumulation, it is basically only necessary to apply some high-end mobile phone technologies directly to nova series mobile phones. It can be done, so the replacement of nova series mobile phones is simple.
The accelerated launch of Huawei nova is also an important factor for Huawei to enhance its product competitiveness.
Of course, in addition, there is also the fact that today's epidemic has disrupted the plan of the world economy.
The epidemic has led to a sharp decline in the global economy. Under the pressure of the global economic downturn, we need to have stronger core strength. For Huawei, it is to accelerate product research and development and accelerate technology accumulation.
Moreover, due to the impact of the epidemic, domestic sales are particularly important at this time when overseas sales have hardly increased or even declined. Therefore, the launch of Huawei's nova series mobile phone models can also lengthen Huawei's shipments again, improve performance and enhance its ability to resist risks.
Of course, another core goal is to quickly seize the 5G market.
At present, most of the 5G mobile phones on the market are expensive, so what Huawei has to do now is to reduce the manufacturing cost of 5G one step ahead of others and quickly seize the market share of low-end 5G, just as Xiaomi seized the share of 4G through the ultimate cost performance.
This year is the year when 5G began to be popularized. The country has invested a lot of manpower and material resources to speed up the construction of 5G, so it is a strong foundation for an enterprise to seize as much market share as possible earlier than others.
To sum up, Huawei launched nova7 to cope with the risks brought by the economic downturn, and then took advantage of competitors' lack of technological leadership to seize the 5G quota more quickly.
Huawei's Nova series was originally aimed at the new generation of consumers, so a new model will be released in about half a year. Don't underestimate the past six months. Mobile phone, a consumer product, will have a relatively big functional change after half a year. Therefore, the reason why the Nova series is updated so quickly is because Nove's own positioning is to quickly eliminate mobile phones.
Nova's English translation is "new star", that is, the kind of star that suddenly burst into light, so the brand connotation of Nova is young, fashionable and fast-disappearing. Huawei's Nova products are positioned as "young mobile phones" and focus on "fashion" design, so design is a very important part in Nova, that is, Nova is actually a mobile phone that attracts consumers by "face value".
After all, the Nova series is aimed at the "trend", "face value" and "selfie" that young people like. Under the positioning of Huawei, Nova belongs to a category brand specifically for young people, and its outstanding connotation is youthfulness.
At the end of 20 19, when Nova6 came out, its value was amazing. Nova6 adopts 3D secondary glass body, and the back is designed with 3D glass superimposed with 3D light and shadow, which is really popular among young people. Some friends will say that Nova is an IQ tester, because there is nothing too brilliant about Nova itself. Actually, I don't agree with this.
Many of our consumers are young people. When we were relatively young, the frequency of changing mobile phones is much lower now. When we were young, we often changed our mobile phones once a year. So for young people, they just like the latest things, especially those who just went to college or just worked. The advantage of Nova series is that whenever young people change their mobile phones, Huawei brands have new models to choose from.
Let's take a look at the characteristics of Nova7. The first must be Kirin 820 chip. Secondly, the main value of Nova 7 is definitely a breakthrough change. The official has released Nova 7, adding 7 colors. As can be seen from Huawei's copy, the light shines brightly through the perfume bottle, which is very dreamy and smart and can bring unique visual enjoyment to users.
So Nova is the product of Huawei's precise positioning. You can't say that this positioning is unreasonable. In fact, this positioning is still very reasonable. At the very least, opponents will be very uncomfortable, because Huawei has new products suitable for young people at any time, and young people will be "new". But if you study it carefully, there are still some differences between each generation of Nova. I understand that it is lower than the glory digital series, but the value is younger.
For example, Nova 5 uses Kirin 8 10, Nova6 begins to support 5G chips, and Nova7 definitely uses Kirin 820 5G chips, so each generation of Nova is different except for its face value.
Thank you for your question. Huawei's nova series is to seek novelty and speed.
Features of Huawei nova series. Huawei's nova series is positioned in OPPO and vivo, and the most distinctive feature of users is younger, especially young women. Young people are active in thinking, innovative and fashionable, just like dressing up, which requires high design and performance of mobile phones. Nova series is a high-end machine. You don't need to wait for top hardware like flagship machine. Only by upgrading quickly can we keep up with the trend of youth. Users are very concerned about the value of nova series and regard it as the main factor of purchase.
The release cycle of Huawei nova. Huawei nova 4 was released on 20 18 12 17, carrying Kirin 970. Nova5 was released on June 2, 20 19/day, carrying Kirin 8 10. Nova6 was released on 2019120212, carrying Kirin 990 5G. Nova7 is scheduled to be released on April 23, and it is possible to continue to carry Kirin 990 5G. It can be seen that the release cycle of nova series is at most half a year, and there are at least two models a year.
Expectation for Huawei nova7 series. First, the face value will not be bad. The design of double-hole curved screen is adopted, and the opening position is at the upper left of the fuselage. The rear four cameras are located in the upper left corner of the fuselage and arranged vertically. The appearance is a dazzling design. At present, there should be three colors of red, purple and white, which are more fashionable and more scientific than the solid color of apple. The fuselage is slender and looks beautiful. Second, the core hardware. It is reported that Huawei's nova7 series has three versions: nova7 SE, nova7 and nova7 Pro. The processor combination may be "Kirin 985+ Kirin 990" or "Kirin 820+ Kirin 985+ Kirin 990", all of which have strong performance. At first glance, it is a mobile phone that continues to be built for young people.
Welcome attention, criticism and correction.
In order to cope with the possible consumption degradation at home and the possible sales waterloo abroad, Huawei has completely rolled out the "sea tactics" to improve its performance. The nova series has been on the market for less than five months is the best proof. Many friends on the Internet say that this is an "IQ tax" mobile phone, and I think it does have some truth. However, considering the consumer groups and sales channels of this mobile phone, the configuration of this mobile phone is quite satisfactory.
First, consumers are targeting young women.
At first glance, nova7 gives people the feeling that it is colorful and gives people a visual impact. This color matching choice is inseparable from the target group of nova7.
The spokesperson of Nova7 is still Jackson Yi, a young and sunny boy. Frankly speaking, his attraction to me is almost zero, but it is still very attractive to some fans who regard him as a quality idol. This kind of people are more likely to spend impulsively and are willing to pay for idols, which is also an important reason why I said that the target group of nova7 is young women.
Second, the third paragraph opens the price difference.
Recently, Huawei's mobile phone release is basically like this. Basically, at least three models are released in each series, so as to catch the target consumers as much as possible.
The three mobile phones released this time are Huawei Nova7SE with small screen, Huawei Nova7 as standard and Huawei Nova7Pro as standard. Huawei Nova7SE positioning is still mid-range and will be equipped with Kirin 820 processor; Huawei Nova7 is a Kirin 985 processor, which feels like it should be at the same level as Glory 30. Huawei Nova7Pro is positioned as the flagship mobile phone and will be equipped with Kirin 990 processor. If we refer to the pricing system of Glory 30, the price gap between the three mobile phones is estimated to be around 1,000 yuan.
Third, the sales channels are mainly concentrated offline.
Now Huawei's offline sales network can basically be regarded as the best among domestic mobile phone manufacturers. The main sales channel of the first few nova phones is offline, and this time will be no exception.
As we said earlier, the users of this mobile phone are young women. This kind of consumer group is not sensitive to the performance of the mobile phone, but it is easier to accept the sales promotion of offline personnel. Moreover, the appearance of this mobile phone is fashionable, and it is equipped with a beauty lens with a front camera of 3200W pixels, which is very attractive to the target population, and the probability of placing an order after trial in the store is also relatively high.
However, when it comes to the specific configuration, the relevant parameters of online exposure are still the same. The performance of this series of mobile phones is not very good, and it is indeed a bit of "IQ tax". If it is a friend who has high performance requirements and likes Huawei HONOR, it is recommended to buy Glory 30 series.
I think there are two sides to this problem.
The first is the group positioning and positioning of Huawei nova series. First of all, Huawei nova series is aimed at boys and girls in rice circles. As can be seen from Jackson Yee, the spokesperson of Huawei nova series, it mainly faces young female users. Moreover, this part of the group consumes a lot and the mobile phone is updated quickly, so the update speed of Huawei nova series is accelerated. Then there is the positioning of Huawei nova series. Huawei's nova series is positioned as a light flagship, and it is a fashionable mobile phone to take photos, with emphasis on design and photography. These two things are updated quickly now, which accelerates the problem of fast update of Huawei nova series.
The second is the problem of Huawei nova series benchmarking friends. Huawei nova series is a mid-range machine, which can be seen from the price, and it is aimed at groups or young rice circle users, and it is also the user group of OPPO and VIVO. It is obvious from this point that Huawei nova series is aimed at the mid-range models of OPPO and VIVO.
To sum up, Huawei nova has different user groups, paying attention to face value and taking photos, and must be updated quickly to seize the mid-market occupied by OPPO and VIVO. This is something that can't be helped. Even if it is not because of group orientation, it may be updated quickly because of the overall mobile phone environment.
In fact, the update speed of Huawei nova is still average compared with OPPO and VIVO, and their update frequency sometimes even releases a new machine in three months.
Huawei's recent mobile phone releases are the same as Jiaozi's, one after another. Huawei released P40 series, glory released Glory 30 series, and Huawei will release Nova7 again. Huawei has the meaning of "casting a wide net", and the launch of Nova7 is just to catch the eye.
In 2020, major mobile phone manufacturers began to fight in the 5G market. Millet has millet 10 series and Redmi K30 series; Huawei has Huawei P40 and Glory 30; OPPO has Find X series, OPPO ace 2；; Vivo has Nex 3S, S6 and so on. Major mobile phone manufacturers are ready to be invincible in the 5G market.
As a Nova series, although Nova 6 already supports 5G, Nova is obviously not satisfied, and Nova needs to cover more people.
20 19 12 Nova 6 was released, and Nova 7 was released five months later. It's only been half a year, can smartphones innovate so fast? Of course not. I don't think Nova 7 will be innovative. Regardless of performance or face value, it is definitely not as good as Glory 30 and P40. But Nova7 has yet to be released. In my opinion, Nova 7 was released just for release, in order to prove to everyone that I have been there, nothing else.
Nowadays, smartphone manufacturers have become "grocery stores", and they all engage in many series. "Let's talk about the date." The fundamental reason is that domestic mobile phone manufacturers are weak in innovation, inaccurate in positioning, close to simply "stacking" mobile phone parts, and lack of loyal follow-up by consumers.
Hello, I'm Mr. Shali, and I'm glad to answer this question.
Huawei's nova series is really updated quickly. My friend is still using nova3 and bought it just before 1 half past one. Now it has reached 7, so what is the reason? Let me analyze the following three reasons.
1, Huawei's 5G technology is leading the world and its chip manufacturing level is also very high. There are always many high-end chips, such as Kirin 980, 985, 990 and so on. So technically, even if you update two generations a year, the technology can completely keep up. Technical cattle are willful.
2. The competitor of 2.noca series is OV, which focuses on young people, takes good pictures, is avant-garde, has a fast pace of life and high consumption power, so it is updated quickly, which conforms to the characteristics of young people.
3. The competition in the mobile phone industry is fierce, and new products and technologies must be constantly introduced in order to retain consumers and remain invincible.
The following is my specific answer, I hope it will help you!