Deutz AG, founded in 1864, has the world's leading power research and development capability, developed the world's most advanced 1 four-stroke internal combustion engine, and obtained more than 400 patents in Germany, Europe and the world. The Deutz series diesel engine developed by it is a world-class product that can compete with Mercedes-Benz, and it is also the power product of Volvo trucks. Deutz FAW (Dalian) Diesel Engine Co., Ltd. was established with a joint investment of 654.38+0.2 billion yuan by Deutz AG and First Automobile Group Corporation. At present, the 20 12 and1kloc-0/3 series diesel engines imported by Deutz FAW Dachai are the same generation products produced synchronously with Deutz Company of Germany, and the product technology ranks among the top in the world. In order to produce the same products as Germany, Deutz FAW Dachai invested RMB 65,438+0,654,380+0 billion to build a world-class diesel engine manufacturing base. In 2008, the Deutz engine produced in Dalian became the only power for the Beijing Olympic torch relay vehicles. In 2009, the Deutz diesel engine produced by FAW Dachai was selected by Zhejiang and Shanxi provinces to participate in the floats of Jiefang CA 13 13, P7K11T4e for the 60th anniversary of the National Day. Adhering to the excellent quality of Deutz engine of German descent, it has been well received by users.
Faw liberation Company held a meeting on German Dachai new engine promotion project.
Recently, faw liberation Company held the ninth meeting of the product promotion project team of Jiefang New Deutz in Deutz FAW (Dalian) Diesel Engine Co., Ltd., which summarized the work in the first three quarters of 20 10 and reported the product promotion strategies of Deutz in the fourth quarter of 2010 and 201. From 20 10,1-September, the sales volume of Jiefang New Deutz products reached 7 1 14 units, and the annual sales volume is expected to be 23,000 units in 201/kloc-0. The director of DDE quality assurance department and the director of service department respectively reported the progress and measures of quality improvement of the new Deutz engine, as well as the guarantee measures of service and spare parts. Responsible persons of FAW Technology Center, Sales Department of Jiefang Company, Changchun and Qingdao bases respectively reported the complete vehicle improvement plan of Doitz's new products, the work summary and market analysis since 20 10, and the product promotion plan of Doitz's 20 10, 2010 in the fourth quarter, and put forward work suggestions.
The meeting pointed out that Deutz's products have obvious advantages such as stable quality, long service life and light weight, but there are some problems in regional sales. It is necessary to further improve product competitiveness, strengthen brand building, increase product sales, and lay a solid foundation for the fourth stage of China. Since the launch of Deutz's new product promotion project, all departments of Jiefang Company have given great support and given great encouragement to all employees. Seizing the opportunity to produce and sell the most competitive engine is the main task of Deutz at present. We should continue to improve product quality, reduce production costs, improve delivery capacity, strengthen service spare parts, and make our due contribution to enhancing the competitiveness of Jiefang Automobile through practical work. Quality is the bridge between users and enterprises, and only high-quality products can enhance users' confidence. In order to benchmark with competitors and reach or exceed the quality level of competitors, we should make unremitting efforts in quality, price, delivery and service, and fully support the product promotion project of Jiefang New Deutz.
The product promotion project team of Jiefang New Deutz put forward requirements for the recent work: DDE should strengthen product promotion and increase investment; DDE should participate in the quality improvement work and define the time node; The responsible comrades of the project team should communicate well and make a plan of 20 1 1.
After more than nine months' efforts, the product promotion project of Jiefang New Deutz has achieved initial results. Although the absolute number is small, the increase is remarkable. The purpose of introducing Deutz products is to improve the competitiveness of Jiefang automobile and promote the sales of Jiefang automobile. The products of DDE and Deutz have great responsibilities. The next tasks: first, improve the competitiveness of products. We should speed up the development, release and production preparation of new products. Take the service department of the sales company as the leading factor to eliminate quality problems as soon as possible. DDE will continue to improve its quality, and hopes that Germany will provide technical assistance to DDE to realize the leading performance of Deutz engine in China. Second, there is a gap between sales and the price proposal put forward by DDE, so it is suggested to adjust it in time. Third, lower the claim threshold of Doitz products. At the same time, DDE should study the forward movement of spare parts with the sales company to give full play to the maximum role of spare parts in promoting sales. In order to further improve the service station maintenance technology of Deutz products, in the service competition organized by 20 1 1 sales company, the final project was Deutz engine maintenance. Fourthly, with the expansion of sales and possession of Doitz products, DDE should dig deep into Doitz's typical products, sum up their advantages, increase publicity in the central and local media, and improve the confidence of end users. Fifth, regarding the sales volume of 20 10 in the fourth quarter, we should work hard according to the sales target of 10000 units. Considering the sales peak in October11March and April, it is suggested to reserve more Deutz to meet the demand when resources are tight. Sixth, the sales target is 20 1 1. It is suggested that the total sales volume of the two bases should exceed 20,000 units. Seventh, the liberation company, technical center, Qingdao factory and other relevant departments should stand at the height of the strategic planning of the liberation powertrain, pay attention to and cultivate DDE and Deutz products from the perspective of replacing the old products with medium and quasi-heavy power products, and fully promote the new products of Deutz.
Deutz FAW Dachai helps China construction machinery enterprises to become high-end powers in the world.
Not long ago, the Shanghai International BMW Exhibition was unprecedented. In this exhibition that runs through the theme of technological upgrading, if the hosts of some well-known domestic brands are compared to red flowers, then the core component is lush green leaves. Among these green leaves, Deutz products produced by Deutz FAW (Dalian) Diesel Engine Co., Ltd. (hereinafter referred to as DDE) are particularly eye-catching.
As the largest joint venture of Deutz AG outside Germany, DDE is the youngest internal combustion engine manufacturer in China. Although it has only been a few years since it entered the market, compared with some domestic internal combustion engine enterprises that have entered the field of construction machinery for decades, it is somewhat immature to participate in the international top BMW exhibition. However, at the 20 10 BMW exhibition, DDE and Deutz, the originator of the world construction machinery diesel engine, were in the same booth. On the one hand, Deutz of Germany, and on the other hand, Deutz of DDE, can be said to be in the same strain, competing on the same stage. DDE Company is very confident that a newborn born from a century-old enterprise can inherit the fine traditions of its ancestors and develop at the same time. Deutz's products in Dalian, China are not only of the same quality, but also more economical. Deutz is a world-famous engine manufacturer. It has entered the construction machinery market in China for several decades, and its market maturity and user acceptance are unique in the current China market. German DDE and Deutz kept three synchronizations from the beginning: technical synchronization, quality synchronization and sales synchronization. At present, DDE has more than 10 German high-level technical backbone, which is unique in any enterprise outside Germany. The three six-cylinder engines exhibited this time are also similar products of Deutz, Germany, and their technology is the most advanced in the world. The product technology of DDE is not a simple technology transfer from the west to the east, but is developed according to the characteristics of China market. China's construction machinery is somewhat different from foreign countries in terms of working site, operating conditions and environment, even more complicated, which puts forward higher and sometimes even uncertain requirements for the matching and adaptability of engines used in construction machinery. For the whole machine, the powerful matching evaluation method is a big advantage of Deutz, which is completely carried forward by DDE. Users don't have to go to the construction site to check the match. They can make different solutions and various matches according to different working conditions before the engine is sold, and give them to users after systematic evaluation and testing, which greatly shortens the period for users to enter the market.
Representatives from well-known domestic enterprises such as Xugong, Sany Heavy Industry, Zoomlion and Volvo Gong Lin came to the DDE booth one after another. Judging from the conversation between these customer representatives and the FAW Dachai people in Deutz, it seems that they are old friends. It is further understood that although DDE is a latecomer in the domestic construction machinery market, they have a high starting point because of their noble birth and pedigree. They positioned the market at high-end products from the beginning, and well-known enterprises naturally became the target of DDE. In less than three years, it has achieved batch supply for China Sany Heavy Industry, Zoomlion, Xugong Technology and Foton Lovo, completed supporting facilities for Liugong Group, Lovo Heavy Industry, Ding Sheng Tiangong and Shantui Group, and provided prototypes for Xiamen Industrial Group and Yi Tuo Group.
After the global economic crisis, the demand for construction machinery in the world is mostly low, especially the excavator with high technical content, which is called the crown of construction machinery. However, under the background that domestic construction machinery outshines others and pulls out Changyang, 20 10 all the enterprises that started their business in the excavator market earned a lot of money. The domestic excavator industry has been wandering for more than 20 years. It has accumulated a lot in the last year or two, and 20 10 accounts for 25% to 30% of China. The extrusion of import market share surprised foreign insiders. The rapid growth of excavation machinery and the rapid warming of the market provide DDE with a wide range of applications. At present, some well-known large domestic enterprises have chosen DDE engines as their excavator equipment, and only one well-known manufacturer has signed an order for 6.5438+0.8 million sets in three years.
At the exhibition, there are many new faces that are the potential markets of FAW Dachai people in Deutz. A representative of a large construction machinery manufacturer in Shandong told reporters that it was in these two years that they entered the excavator industry. In the 12th Five-Year Plan of enterprises, excavators are the main development direction. After fully investigating the domestic diesel engine market, they found DDE this time. Through the communication with the German FAW Dachai people, DDE will climb the peak again.
Not only that, DDE has also climbed into a group of wholly-owned enterprises of internationally renowned companies in China, such as BMW AG, Wittgen, Putzmeister, Atlas Copco, Liebherr, Ma Ben, etc. Their products are the first brands in the world. At the same time, 28 domestic forklift enterprises represented by Heli, Dacha and Hangcha have matched DDE engines in the high-end field of forklift trucks, and their sales volume has increased steadily year by year. At present, DDE products have entered the field of construction machinery in an all-round way, covering concrete pumping equipment, pavement machinery, excavators, loaders, forklifts, air compressor equipment, generator sets, oilfield equipment, airport equipment, lifting equipment and so on. It can be said that DDE products have blossomed everywhere in the field of domestic construction machinery, with a total of 1- 165438+ by 2065438.
At the exhibition, through interviews with some DDE users, I feel that the requirements of these enterprises for engines and prices are often not the first. A vice president of Jiangsu Ward Group said humorously, we are not short of money, and the most important thing is after-sales service. Among the customers who come to visit one after another, there are many familiar faces of DDE. Some of these customers are transferred from old customers in Deutz, Germany, and some are customers of other engines abroad. These customers * * * value DDE global warranty service. According to a sales manager of Atlas Copco (Shanghai) in Sweden, the air compressor produced by their company ranks ninth in the world and has the highest market share in China. In the past, they used a Deutz engine from Germany, and the year before last, users began to try to use DDE products. The response of users is very good, and they plan to increase the use of DDE in the next step. The service system of DDE Global Guarantee is the main reason to attract them, because their products are mainly exported, and after-sales service is the primary condition for them to choose supporting products. When asked about the price gap between DDE products and Deutz in Germany, the manager said disapprovingly, as long as there is not much difference in quality, price is not the main factor in our choice, and the key depends on delivery time and post-service It used to take at least three months to import engines from abroad, but DDE products greatly shortened our production cycle, and the cost naturally came down. More importantly, after years of high-end engines at home and abroad,
On the booth of DDE, a representative from a road and bridge engineering company in Anhui said that the expressway construction project mainly focuses on assembling equipment and eating mechanical meals. Equipment failure is normal, but as long as it is solved in time and does not affect the normal use of users, it is the best equipment. They have bought foreign equipment before, but there are few foreign service outlets, limited service personnel and high parts prices. Now there are two pieces of equipment lying on the construction site, one made in China and the other imported, and the engine is the key component. The user said that we are now preparing a single point and try to choose domestic engines with high cost performance and timely service. After the detailed introduction of Daitz FAW Dachai, users nodded frequently.
A representative of Shanghai Gekko Power Generation Equipment Co., Ltd., a wholly German-owned enterprise, said that they used imported original engines in the past and switched to DDE in 2009. Now it seems that this choice is wise, and DDE has relieved their worries. A well-known domestic group company, from senior leaders to business managers in the export department, and then to technicians in the R&D center, came to the DDE booth one after another these days. Judging from various business contacts between the two parties, DDE has been listed as strategic suppliers by excavators under the Group. The head of the group's export department said that we used an engine of another big foreign brand before, but the after-sales service gave us a headache. Because domestic and foreign enterprises have different understandings of after-sales service, they shirk each other and affect our market image, so we are determined to change the supply channel of engines, and DDE is an ideal goal. No matter how famous foreign brands are, they all regard after-sales service as a channel to earn high profits. The difference of DDE is that it combines more than 65,438+0,200 joint guarantee service stations in Deutschland with the concept of serving customers in FAW Group. This integration of advantages is the biggest advantage of DDE.
20 10 China construction machinery industry welcomes the best development opportunities. 201010-September, the sales of the whole industry increased by 50%. It is estimated that the annual output value will reach 400 billion yuan, and it will reach 900 billion yuan during the Twelfth Five-Year Plan period. In the next 20 years, China will enter a period of rapid urban development, which will bring great development opportunities to China construction machinery. Under the background of urbanization, construction machinery will get unprecedented development opportunities. Although China has become a major construction machinery manufacturing country in the world, there is still a long way to go. In the process of moving from a manufacturing power to a manufacturing power, key components, especially the core component engine, have become the bottleneck of the development of this industry. Therefore, improving the grade of key components and accelerating the pace of entering the international market are two major trends in the development of China construction machinery industry. In the "Twelfth Five-Year Plan" of the construction machinery industry, the technical breakthrough and upgrading of key components will be an important task. In addition, compared with developed countries, the emission standards of construction machinery in China are still at a low level. In China, the largest construction site in the world, this problem, which is contrary to China's increasing environmental protection standards, has attracted the attention of relevant state departments. To solve this problem, on the one hand, it needs the decision and support of the government, on the other hand, it also needs the efforts of enterprises. The development goal of DDE coincides with the future development trend of construction machinery in China. On the one hand, construction machinery is the traditional market in Deutz, Germany, and it has always been ahead of the world construction machinery engine market in terms of technology and service. At present, the high-end construction machinery products in China market are imported original machines, so DDE will not only break the long-term monopoly of foreign countries on the high-end power of China construction machinery, on the other hand, with the resale of a large number of parts of DDE and the influence of Deutz international market, it will certainly drive China construction machinery to the international market. In this sense, DDE will.