Corporate vision: Building a Happy and Harmonious Space for Humanity
Enterprise core values: national is the world.
Customer concept: the heart of love and respect, the line of service
Product concept: culture is the soul, function is the foundation, and technology is the shape.
Talent outlook: honesty, gratitude and altruism, modesty and firm will.
Enterprise tenet: operate with integrity, put quality first, and contribute to mankind with the best products.
Enterprise spirit: simplicity, dedication, enterprising and innovation.
Business philosophy:
Take family construction as the core and economic construction as the center.
Three hearts: build a business in the minds of employees, train talents in the hearts of managers and build a brand in the hearts of customers.
Three dependencies: ensuring operation by mechanism, surviving by brand and developing by innovation.
Three filial piety: filial piety to the family, filial piety to the enterprise and filial piety to the country.