Once, it had a product called spearmint. Later, the mint of this product was strengthened and became doublemint.
"Green" stands for mint, echoing the brand color, and "Arrow" conveys instant freshness. As for the literal translation of "double mint", it does not conform to the habit of translating faithfulness and elegance.
Green Arrow originally introduced chewing gum in tablets, which is more convenient to carry. The color is green, which makes people feel fresh. During this period, consumers are not familiar with this, so the advertisement highlights the biggest attribute of Green Arrow's own products-fresh breath.
The advertising slogan is: "The taste is cooler, which naturally makes your breath fresher." As can be seen from the advertisement, the main feature of green arrow is "fresh arrow". Elegant taste, refreshing, fresh and comfortable, with a fresh breath.
Green arrow is mainly mint-flavored chewing gum. At that time, the design and production of advertisements were still in the primary stage, and the technology was not mastered by many producers with the same ability, so there were few competitors. In addition, the advertisement is innovative, which can stimulate consumers' desire to watch, so as to remember the product, and then stimulate consumers' desire to buy.
Extended data:
Brand products such as Green Arrow, Yellow Arrow, White Arrow, Yida Sugar-free Chewing Gum, Jin Lang Ultra-cold Chewing Gum, Yida Bubble Gum, and True Knowledge Bar lollipop produced by Wrigley Company have quite high popularity and reputation among domestic consumers.
Wrigley chewing gum products have covered more than 50 countries around the world, and are being integrated into people's daily lives all over the world. It accounts for nearly half of the American chewing gum market and about 50% of the total profit of chewing gum in Europe.
Wrigley products are the absolute leader of 18 European market, with a market share of over 80%.
References:
Baidu Encyclopedia-Arrow Gum