CIS is the abbreviation of "enterprise identification system", which refers to the enterprise image system and is an organic combination of identification elements such as enterprise logo, slogan, enterprise image color and enterprise font. CIS planning is the planning of making corporate image system, aiming at strengthening corporate brand image, improving corporate visibility and credibility, and promoting corporate development.

CIS planning is an indispensable work for enterprises. It can help enterprises to establish a unique brand image, show the characteristics of enterprises different from other competitors, and enhance their market competitiveness. In addition, CIS planning can make all kinds of tracer element of enterprises form a unified overall effect, enhance the identification, recognition and memory of enterprises, establish a good image in consumers' minds, and improve consumers' trust and loyalty to enterprises.

CIS planning needs to start with the overall positioning of the enterprise, internal and external environment, corporate culture, etc., and formulate a tracer element combination that meets the characteristics of the enterprise and the market demand. In the process of planning, we need to pay attention to unity, sustainability, operability and effectiveness to ensure that the actual effect of CIS planning reaches the expected goal. At the same time, after the planning is completed, it is necessary to continuously monitor and optimize the implementation effect of CIS, adjust and update the strategy in time, and ensure the sustained and good development of corporate image.