In 2003, Lin Ping retired early from the staff of the credit department of rural credit cooperatives. Lin Ping doesn't want to be a housewife. Although she has reached middle age, she is determined to open a sky of her own with both hands. After many investigations, she decided to enter the paper industry. But when she started to apply for registration with several partners, she was opposed by her wife and children. His wife said that she is not young, so why bother? Just have fun at home. Lin Ping didn't argue with his lover, but patiently spoke his mind and finally persuaded his lover. A month later, Lin Ping started his first entrepreneurial journey. With excellent product quality and tenacious struggle, after three years of hard work, we have accumulated a certain amount of funds, and our products have a certain market in the local area. Lin Ping's thinking did not stop at the local market. Through the analysis of the demand of the paper industry at present, according to the characteristics of Suzhou and Wuxi's large consumption and high price in Shanghai, he formulated his own business strategy, that is, based on northern Jiangsu, standing firm in southern Jiangsu and focusing on Shanghai.

Lin Ping is very enterprising and never walks around when he meets problems. Since the company was founded a few years ago, it has encountered many difficulties. Faced with the problems of personnel, technology and capital that restrict the development of the enterprise, Lin Ping gave full play to his specialty of knowing people and being good at their duties, relying closely on all employees and having a clear division of labor. She regards respecting, caring, caring and cultivating people as an important means of enterprise management, so as to make the enterprise develop harmoniously. When an enterprise encounters difficulties, both shareholders, managers and employees can make rich contributions.

Lin Ping is enthusiastic about social welfare undertakings. In the past few years, it has accumulated donations worth more than100000 yuan. Terrance Qian, an employee of the company, has three children, and her family is financially difficult, so she can't afford to go to school for her children. After learning about the situation, Lin Ping took the initiative to get in touch with her to help the three children solve the tuition problem. Since 1998, she has also provided long-term financial aid to two students from poor families to support them to complete their studies. She has deep feelings for these children. Whenever she sees these children, she will think of her helplessness when she didn't finish her studies because of family difficulties.