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Why BYD is full of high technology but can't sell well, while Great Wall leads in sales?
While the Great Wall is stable but widely praised, why is BYD full of high-tech but frustrating business? First of all, the existing production capacity of the joint venture company provides a temporary SUV market for China. Everyone sells a lot, and the Great Wall has the biggest profit. Why? Look at the cars in recent years. F3 sells tens of thousands every month, just like h6 now. Then the capacity of the joint venture was improved, and the new Jetta Santana reached a low price, but it could not find the top ten domestic sales. At present, the excitement of domestic SUVs is only temporary, and there will be a big collapse after the new factories of housing enterprises such as Volkswagen are put into production. Domestic factories must have a sense of crisis.

In fact, the Great Wall has a correct idea and understands people's needs. People in China are very poor, so cars should be cheap, not easy to break down, easy to maintain, stable, beautiful in appearance and large in space. H6 is available. This is an excellent model with high cost performance. Power technology is very old, but it is stable, well maintained, with good internal appearance, ugly logo and cheap price. That's enough. The Great Wall currently has a monthly flow of 30,000. The instrument is not easy to break down without interruption. The larger the volume, the more difficult it is to control the failure rate. How many problems did BYD encounter in f3? The Great Wall is famous for its anti-corruption, strict supplier control, strict internal management and high quality. Large inventory means that accessories are easy to find and cheap, and h6 has a good time.

BYD has made great progress in recent years, and its technology has also made great progress. There have been many successful studies on reverse power and power technology. But car sales are not good. In fact, domestic cars are terrible and have been defeated by joint ventures. BYD's cars are still among the best in China, better than the Great Wall. BYD has a lot of technologies and made great strides, but the foundation is still not solid. It is estimated that it will take several years to fully understand the engine gearbox. From technology to consumer experience, BYD has been weak.

Now, Chery has made a name for itself through the Qoros car project. What if? Car home? Chery's new car is good if the quality statistics are true. BYD is still in the previous stage. This is the first way to solve the problem. The details are just beginning. F3 is more beautiful. First of all, make the car exquisite. Then all the indicators, driving experience and details have reached a high level, and they enjoy a high reputation in quality, which may change people's impressions. In addition, the logo is also part of the consumer experience. Is it really that difficult to change the brand? In fact, if we look at the history of BYD, the proving ground has been built for many years.