Dongfeng Shen Feng is an independent passenger car brand owned by Dongfeng Motor Corporation, headquartered in Wuhan, Hubei. Developed and produced by Dongfeng Passenger Car Company, it was officially released on March 26th, 2009. On September 19, 2065438+02, the brand-new logo of "Jacky Shuangfeiyan" was officially hung on the models of Dongfeng Shen Feng.
Company name Dongfeng Shen Feng
Headquartered in Wuhan
Established on March 26th, 2009.
Legal person private enterprise
The number of employees is 6000.
Gongsi Dongfeng motor company
catalogue
1 company introduction
2 brand interpretation
3 brand
4 brand recognition
Five main products
Fengshen S30
H30
H30 cross
A60
6 channel strategy
1 company introduction
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The English name of Dongfeng Motor Company Passenger Car Company (DFPV for short) was established on July 25th, 2007, which is the strategic need for Dongfeng Motor Company to build a "century-old Dongfeng with sustainable development, an international Dongfeng facing the world, and an independent Dongfeng developing in the process of opening up". With R&D, manufacturing and selling Dongfeng Shen Feng brand passenger cars (i.e. Dongfeng self-owned brands) as the main part, the wholly-owned emerging business sector is authorized by Dongfeng Motor Company to operate, belonging to the nature of the division (branch), accounting relatively independently, simulating the operation of subsidiaries, and being responsible for business development and operating performance. [ 1]
2 brand interpretation
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The Chinese naming of "Dongfeng Shen Feng [2]" combines elements of China classical literature and Greek mythology.
Dongfeng motor company passenger car company
It shows Dongfeng's independent opening-up, the mind of embracing all rivers, and its ambition to integrate China and the West and become an international participant. "Fengshen" is a highly concise and concentrated expression of Dongfeng spirit, which means: adhering to Dongfeng spirit, with both Chinese and western charm. Fengshen's "wind" reveals that Fengshen originated from the east wind and is the pride of China people to write on wheels. The "spirit" of Fengshen, that is, the essence and spirit, is a concise essence, symbolizing Dongfeng's excellent technology and lean quality, and also inheriting and carrying forward the spirit of self-improvement and forge ahead of generations of Dongfeng people.
3 brand
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Dongfeng Shen Feng, the brand slogan is "Go ahead calmly, live with quality", and the service brand is "its home". Following the successful launch of the first model Dongfeng Shen Feng S30 in 2009, the company successfully launched four models Dongfeng Shen Feng H30, H30 CROSS and A60. At the same time, Dongfeng Shen Feng S30 BSG, a new energy vehicle, has also achieved demonstration operation, and ISG, CNG and pure electric vehicle projects have made positive progress. According to the plan, from 20 12 to 20 16, the company will develop and launch a number of new models. By the end of 20 16, Dongfeng Shen Feng will fully cover the narrow passenger car field.
4 brand recognition
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The brand logo of Dongfeng Shen Feng is circular (oval is used before 20 12 1 1 month. )-shaped flying swallow.
The core image of Dongfeng Shen Feng brand recognition-two Chun Yan circling the ellipse and flying high, is not only a symbol of the spring breeze, but also a mascot with all the feelings and thoughts of Dongfeng people. One represents inheritance and the other represents innovation, which not only shows Dongfeng Shen Feng's blood inheritance of Dongfeng spirit and the passionate expansion of Dongfeng's new cause, but also symbolizes the harmonious blending of Chinese and Western automobile civilizations. The main colors of Dongfeng Shen Feng brand logo are "China Red" which represents classic, auspicious and enterprising, and "metallic silver" which shows safety, reliability, composure, wisdom and quality.
Five main products
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Fengshen S30
As the foundation work of Dongfeng independent passenger car business and the opening work of Dongfeng Shen Feng, Dongfeng
20 13 Dongfeng Shen Feng S30[4]
Fengshen S30 will become the development history of Dongfeng. Dongfeng Shen Feng S30 (car) is a brand-new car developed by Dongfeng Passenger Car Company with more than 65,438+0,000 engineers in four years, adhering to the concept of "humanity, nature and technology" and adhering to the R&D policy of market orientation, independent opening and integrated innovation, and accumulating 40 years of experience in car manufacturing and nearly 20 years of joint venture and cooperation in the car field. Since the world premiere of Shanghai Auto Show in April 2009, Dongfeng Shen Feng S30 has won more than 40 awards. On June 30, 2009, Dongfeng Shen Feng S30 rolled off the assembly line in Wuhan, and was listed in Beijing on July 22.
The first car of Dongfeng Shen Feng is a 1.6L A class car named Shen Feng S30. It draws lessons from European and Japanese car-making concepts, absorbs mature European chassis technology, adopts four-wheel independent suspension chassis design, and its appearance is jointly designed with internationally renowned automobile designer Giorgetto. The car body engineering is jointly designed and developed by Dongfeng Technical Center and IDG (Italy), and is equipped with 1.6L engine produced by French PSA company.
The car officially went offline on June 30, 2009, and went on sale on July 22.
The 20 12 models of the car are fully listed, and the pricing of the five models is: 1.6L MT Zunya Edition, 69,800 yuan; 1.6L MT Premium Edition 77800 yuan; 1.6L AT Zunya Edition 77800 yuan; 1.6L AT Premium Edition is 88,800 yuan; 1.6L AT Navi version is 93,800 yuan. [3]
The 20 13 double flying swallow logo of the car was released on March 20 13 15, and the pricing of five models is 1.6LMT, 67800; 1.6LMT elegant 7 1.8 million; 1.6LAT zunya type 79800; 1.6LMT distinguished type 79800; 1.6LAT distinguished type 88800; [5]
H30
The second product, Dongfeng Shen Feng H30 (hatchback), was listed in Guangzhou Automobile International in June 2009 +065438+ 10.
The exhibition was launched worldwide and won more than 20 awards. On February 29th, 2009, at 65438, Dongfeng Shen Feng H30 rolled off the production line in Wuhan factory. 201065438+1October 27th, Dongfeng Shen Feng H30 was listed in Chengdu.
201065438+1On October 27th, Dongfeng Shen Feng H30, the first hatchback of Dongfeng Shen Feng, was listed in Chengdu. Dongfeng Shen Feng H30 has a length of 4268mm, a width of 1740mm, a height of 1482mm and a wheelbase of 26 10 mm. Such a body size can ensure the head and leg space of the front and rear passengers. The rear row adopts 6/4 split seats, which can be flush with the trunk floor after being turned over, and the storage space can be expanded to 1 137 liters, which is suitable for home and travel life and convenient to use.
H30 cross
On April 23rd, 20 10, China, Dongfeng Shen Feng brought eight products.
Debut, including two production models-S30 of Dongfeng and H30 of Dongfeng, two upcoming production models-S30BSG of dongfeng fengshen and H30 CROSS of Dongfeng, and four concept cars-Dongfeng, ECS of Dongfeng, Tai-concept of Dongfeng and I-car electric concept car of Dongfeng Shen Feng. After listing, with the five charms of "good type, good size, good strength, good province and good value", it won the recognition of customers and won the "double crown" of sales volume and sales growth in market segments.
A60
20 12 On March 28th, the brand-new flagship model Dongfeng Shen Feng A60 was officially launched in Beijing, which brought together the advantages of the whole world and Dongfeng Group.
Source, high starting point, high technology and high quality integrated innovative strategic vehicle is the first vehicle of Dongfeng Passenger Car Company on a higher platform, which undertakes the important mission of enhancing the brand image of Dongfeng Shen Feng and expanding sales. Its listing is an important event in the history of Dongfeng's independent brand development, which not only adds new members to Dongfeng passenger car family, broadens the product line, and opens a new curtain for Dongfeng Shen Feng to extend to the middle and high end, but also marks that Dongfeng's independent innovation ability and independent development level have improved to a new level.
The models listed in the early stage are all 2.0-liter displacement engines with CVT continuously variable transmission, and the price is118800-139800 yuan. Officially, it is 2.0-liter CVT products, the price of 1.6-liter models and the fuel consumption of 1.5-liter models.