Taiwan Province brand made a fortune in Chinese mainland. The standard "flowers inside the wall, red outside the wall", an ordinary instant noodle, is really not easy to make delicious food visible. Master Kong is currently the largest food enterprise in Chinese mainland, and its products are not limited to instant noodles, but also well-known brands in the fields of beverages and biscuits.
* Changyu: legendary quality, a century of Changyu.
When imported red wine swarmed into the China market, domestic red wine represented by Changyu was not repelled, but enriched the connotation of wine culture by shaping Changyu's century-old brand image, which made a national time-honored enterprise with legendary quality stand firm.
* Xinfei refrigerator: Xinfei's advertisement is not as good as Xinfei refrigerator.
This advertisement caused controversy. Linguistic academics, advertising critics and competitors all joined the discussion, for better or worse. Xinfei has nothing to do with it anyway. Advertising can attract such extensive attention, after all, it is successful, and the popularity of Xinfei has increased. In the future, Xinfei will be firmly in the top three position in the refrigerator industry, which is still in use today.
Nestle Coffee: It's delicious.
This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy, because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
M&M chocolate: only soluble in the mouth, not in the hands.
This is the inspiration of the famous advertising master bernbach, which is a classic and has been passed down to this day. It not only embodies mergers and acquisitions; The unique USP of M chocolate sugar-coated packaging implies that M & amp； M chocolate is so delicious that we don't want to hold it in our hands. Stop.
Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
Volkswagen Beetle: It's better to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the concept of "seeing the big from the small", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
Nike: Just do it.
Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of just do it and the star effect of basketball star Jordan. This slogan is in line with the mentality of the younger generation. Just do it, as long as you are different, as long as you act. However, with Jordan's retirement and the change of My Dream Come True. Nike's influence is gradually declining.
Nokia: People-oriented Technology
"People-oriented technology" doesn't seem to be first put forward by Nokia, but it shows the meaning of this sentence incisively and vividly. Facts have proved that Nokia's ability to become the first brand in the mobile phone market from a small brand is to respect this concept and truly embody the people-oriented concept from product research and development to talent management. Therefore, this slogan is particularly powerful because it has written content.
De Beers Diamonds: Diamonds last forever, and one lasts forever.
Facts have proved that the classic advertising language is always a combination of rich connotations and beautiful sentences. This slogan of De Beers Diamond not only tells the true value of diamond, but also raises the value of love to a high enough level from another level, making it easy to associate diamond with love. This is indeed the most wonderful feeling.
McBride's coffee: Didi is fragrant, but the meaning is still unfinished. As the second largest coffee brand in the world, McBride's advertising language is a language classic. Unlike Nestle, McBride has a better sensory experience. Although it is not as straightforward as Nestle's, it conforms to the artistic conception when tasting coffee. At the same time, the mellow taste of McBride coffee is closely combined with the inner feelings, which can stand the test.
IBM: a universal solution
When Blue Giant's business is in a trough, this provocative slogan is put forward, not only hoping to become a veritable multinational enterprise, but also hoping to truly become a one-stop solution enterprise for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of e-commerce solution provider.
Kodak: String together every moment of life.
As the world's largest producer of photosensitive materials, Kodak's leading position in film production technology no longer needs to be described in words. Kodak will connect taking photos with a better life and let people remember those happy moments in life, so please use Kodak film, which is exactly what Kodak wants.
Shan Ye Piano: Children who learn piano will not go bad.
This is the most famous advertising language in Taiwan Province Province. It captures the parents' mentality and adopts the strategy of attacking the heart, not talking about the advantages of the piano. But to attract parents from the perspective that learning piano is conducive to children's physical and mental growth. This is really effective. My parents agree with Yamaha, so buying Yamaha's piano is the next step. Shan Ye is very clever in this respect.
McBride Coffee: Good things should be shared with good friends.
This is the slogan for Macmillan Coffee to enter the market in Taiwan Province Province. Because Nestle has firmly occupied the market in Taiwan Province Province, and the slogan has been deeply rooted in people's hearts, Macmillan had to start with emotion and combine coffee with friendship, winning the recognition of consumers in Taiwan Province Province, so Macmillan successfully entered the coffee market in Taiwan Province Province. When people see Macmillan coffee, they will think of the feeling of sharing it with their friends, which is really good.
Remy martin XO: As soon as remy martin opens, good things will naturally come to the distinguished remy martin, which is not something that ordinary people can enjoy. So drinking remy martin XO will definitely have some different feelings, so remy martin gives you a hope that as long as you drink remy martin, good things will come. With such auspicious "divination", who doesn't want to drink remy martin?
Deer Whiskey: If you are free, you will be everywhere.
In the advertisement of deer whisky, the guy with deer head always looks graceful, because he often drinks deer whisky, and that feeling is enough to make you envy. Enjoy deer whisky, and you will feel comfortable. The power of attack is often more effective than accurate description.
Dove chocolate: creamy and silky.
The reason why it is classic lies in the psychological experience of "silky feeling". Silk can be used to describe the delicate and smooth feeling of chocolate, with high artistic conception and rich imagination. Make full use of synaesthesia and bring the power of language into full play.
Coca-Cola: forever Coca-Cola, unique and delicious.
In the carbonated beverage market, Coca-Cola is always a gesture of giving up, as if Coca-Cola is delicious. Although the slogan of Coca-Cola changes every few years, and many classic theme slogans have been handed down, it still takes the longest time and best represents the spiritual connotation of Coca-Cola.
* Toyota: Everything will be fine in the end. There will be Toyota.
In 1980s, in addition to domestic cars, only Japanese cars were imported from China. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.
* Goldlion: A Man's World
Goldlion's success lies not only in a good name, but also in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan generally reflects the positioning and core values of Goldlion.
Sassoon Shampoo: My brilliance comes from your elegance.
Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vidal Sassoon: The Movie's own name as the brand, thus establishing the image of professional shampoo and hair care, while "My brilliance comes from your elegant demeanor" has the sense of finishing touch.
Philip: Let's do better.
Philip's achievements in the field of household appliances are obvious to all, and it has become the most profitable electrical appliance group among the top 500. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly, "Let's do better". This kind of gentle sales promotion seems to win the recognition of Chinese people more easily. No wonder Aido moved out an effective version of "We have been working hard."
Levi cowboy: Different cool, same pants.
Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's jeans have captured the cultural characteristics of this group of people, and appeared together with ever-changing advertisements with the image of "cool" to impress the new "cool" people at the forefront of fashion and keep the brand fresh and lasting productivity.
* Free blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.
* Nissan: There were swift horses in ancient times, but today there are Nissan cars.
And Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. In the marketing of China, Nissan Motor Company used a very traditional advertisement from China: In ancient times, there were swift horses, but now there are Nissan cars, which narrowed the distance with Chinese people and thus established Nissan's second position in China.
* BMW: driving pleasure and unlimited innovation.
BMW and Mercedes are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive. BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW.
*555 cigarettes: extraordinary, mellow and satisfying.
The internationally famous cigarette brand 555 is the star of this track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience.
* 7-up drink: non-cola
Facing the "monopoly" of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi used reverse thinking to position itself as a non-Coca-Cola carbonated car, which distinguished itself from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.
* Tissot Watch: Swiss Tissot, World Shuttle
Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.
Kodak: This is the moment.
The first brand in the film market never emphasizes its color saturation, particle fineness and other indicators, but uses wonderful and unforgettable moments in life to impress consumers, stay in beautiful moments and give you eternal memories. This is the eternal theme of Kodak film. Whether "Every Moment of Life" or "This Moment" is a concentrated expression of the theme.
* Motorola: Flying over infinity
In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.