ChiefExecutiveOfficer is the product of American corporate governance reform and innovation in 1960s. In a sense, its appearance represents the transition of some decision-making power from the original board of directors to the management. \ x0d \ x0d \ In China, the concept of CEO first appeared in some network enterprises. There, the CEO is often self-appointed, and few people have studied what this title means to the enterprise. However, when the voice of "CEO" is getting louder and louder in China, we should realize that the change of the title of senior staff is not a trivial matter, and the establishment of CEO position should not be just a fashion. \ x0d \ x0d \ What is the difference between a CEO and a general manager? \ x0d \ x0d \ CEO and general manager are both the "top leaders" of an enterprise in form. The CEO is both the CEO and the spokesperson of shareholders' rights and interests-in most cases, the CEO appears as a member of the board of directors, but the general manager is not necessarily a member of the board of directors. In this sense, the CEO represents the enterprise and bears the basic responsibility for its operation. \ x0d \ x0d \ In foreign countries, the authority of the CEO is more absolute than that of the domestic general manager, because there are no similar supervisors and constraints from all directions, but they will never get involved in the specific affairs of the company like the general manager. After the CEO makes the overall decision, the specific execution will be decentralized. So some people say that CEO is like 50% chairman and 50% general manager in China. On the other hand, there are also such enterprises in China. In the process of its development, a specific entrepreneur has played a very important role, and his personal prestige has formed a strong influence in the enterprise. In this case, no matter what his title is, he will always be the de facto "number one" of the enterprise, doing what the CEO wants to do. From this perspective, compared with such general managers and presidents, the CEO has no change in authority. \ x0d \ \ x0d \ Are the CEO and the chairman divided or combined? \ x0d \ x0d \ Chairman is the leader of the board of directors of the company, and his duties are of the nature of organization, coordination and representation. The power of the chairman belongs to the responsibility of the board of directors. He doesn't manage the specific business of the company and generally doesn't make personal decisions. He only enjoys the same voting rights as other directors when the board of directors meets or special committees of the board of directors meet. The CEO is appointed by the board of directors and is the executive leader of the company. \x0d\\x0d\ In order to solve the problem that the decision-making and supervision of the board of directors may be out of line with the decision-making and implementation of the CEO, in the United States, the chairman is generally the CEO. In the United States, 75% of companies have the same CEO and chairman. At the same time, the CEO is usually the chairman of the executive Committee and acts on behalf of the board of directors when it is not in session. But there are exceptions The chairman and CEO of Citigroup are the same person, and the chairman of the executive Committee is another important person. \ x0d \ x0d \ In other countries, the functions of CEO and chairman are separated. The chairmen (presidents) in Britain and Japan are mostly retired company presidents or external celebrities. They are non-executive directors, just conveners of the board of directors and representatives of the company's external image. Their influence on the company's decision-making process is limited, and their main responsibilities are to supervise managers and maintain the relationship between the company and society, government and business circles. \ x0d \ x0d \ What does a CEO do? The establishment of \ x0d \ x0d \ CEO reflects the further concentration of the company's management rights. Since the CEO is produced as the agent of the company's board of directors, it is up to the boards of directors of each company to decide what kind of power, how much power and under what circumstances to grant him. Generally speaking, the CEO's main responsibilities are in three aspects: \ x0d \ x0d \ (1) making decisions on all major affairs and personnel appointment and dismissal of the company. After decision-making, the power is delegated to the specific supervisor, and the CEO has less specific intervention. \x0d\\x0d\ (2) Create corporate culture. The CEO should not only formulate the company's major policies, but also create a corporate culture that encourages employees to be willing to serve the company. \x0d\\x0d\ (3) The overall image of the sales company. Another important duty of CEO is to promote corporate image, which may be aimed at investors, existing and potential customers, creditors and other stakeholders of the company. It may be a product to be promoted, including corporate culture, leadership and so on. \x0d\\x0d\ An excellent CEO will always be the number one thought leader of the company. They take care of the overall situation and take the lead in formulating a grand vision.