Jie Bing brand is the main force against Yalu brand (as can be seen from the advertising promotion strategy of this sub-brand,
1: The main color of the advertisement of Bosideng Group is blue, Yalu is yellow and ice is yellow;
2. A few years ago, the spokesperson of Yalu was Zhao Wei, and the brochure and handbag were printed with a single image of Zhao Wei; Ice is clean for Anglenala.
3. Zhao Wei recommended that Yalu signed a contract with Chen Kun and Zhao Wei to speak together, and the publicity was double; Festival and wasted about 3 million handbags, replaced by double-headed, because these 3 million handbags are a single image of Anglenala.
4. Yalu sponsored the short track speed skating competition, which was printed on publicity; The following year, Jie Bing sponsored a similar competition, which was also printed in the publicity materials.
5. Yalu put forward the slogan of "real down jacket expert", and two months later, Jie Bing also put forward the slogan of "real down jacket expert creator" in the publicity.
0 1 has been engaged in the sales of Yalu, Bosideng and other brands since it entered the down jacket industry. I know a lot about these brands and hope to adopt them.