HBO means family box office. HBO is the largest movie channel in America, just as CCTV 6 is the largest movie channel in America. "HBO" is the abbreviation of "family box office". HBO was founded in 1972, and for a long time after its appearance, it did not produce and broadcast high-quality original programs. The emergence of original programs is a purely competitive need-when video products, movies and other TV sets are becoming more and more popular in programs show, the unique advantages of HBO have also been challenged: on the one hand, after the emergence of video recorders, Hollywood studios made movies into videotapes for sale, which was six months ahead of the authorized HBO broadcast time; On the other hand, the competition between HBO and competitor Showtime for exclusive broadcasting rights of popular movies is also fierce. As a result, HBO decided to strengthen its original ability and began to transform. From 65438 to the early 1980s, HBO began to produce its own programs. 1983, HBO released its first film. Since then, HBO has started to produce low-cost TV movies at the rate of one movie per month (the average production cycle of TV movies on national TV networks is 18 days). This makes HBO stop fighting for high ratings. HBO management is most interested in "Total Subscriber Satisfaction" (TTS), that is, not how many people watched it, but the proportion of people who appreciated it. This policy has laid the foundation for HBO to produce new series such as sopranos, Sex and the City and Six Feet Below, which are between movies and TV series. Since the beginning of 265,438+0 century, HBO has launched a larger TV movie. In 2006, 5438+0, HBO invested 65438+25 million dollars to make a series of TV movies, which became one of the most expensive productions in TV history, and the cost was almost twice that of the movie Saving Private Ryan. Actor Tom Hanks and director Steven Allan Spielberg are the executive producers of the series. "Brothers Company" not only created good ratings, its DVD sales reached nearly $654.38 billion, and the history channel paid HBO $7.5 million for rebroadcasting rights. In 2003, HBO's TV series Angel of the United States of America won five Golden Globes. In addition, HBO is still moving into the field of making films that will be shown in cinemas first. HBO's strategy is to specialize in low-cost small productions in order to win word of mouth and enhance HBO's brand. In this field, HBO has made many achievements, such as Real Women Have Curves, American Glory, Elephant and so on. These films have won many honors, including the Palme d 'Or Award, the new york Review Award and the American Writers Association Award. The brand ranked 29th in the top 500 brands in the world in 2006 compiled by the World Brand Lab. = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = HBO started broadcasting in 1992 for 24 hours. In addition, about 10% HBO programs are exclusive entertainment special programs, including concerts, children's programs, comedies and documentaries. HBO channel enjoys a high reputation in Asia and is recognized as a pioneer in the industry, which has promoted the development of most cable TV and satellite TV systems in this region. HBO has obtained the exclusive broadcasting rights of major well-known Hollywood film companies, including Warner Bros., Paramount, Universal Studios, Columbia Samsung and DreamWorks, providing super movies for Asian audiences. HBO also provides high-quality homemade movies, albums and documentaries. In the United States, HBO is also highly respected by the industry because of its excellent program and TV production quality, and has won the highest recognition of Emmy Awards for many times. In order to strengthen the categories of films, HBO also collected different films from other independent publishers, including Polaroid, Lesher, New Line, Castle Rock and Morgan Creek. HBO, Asia's leading movie channel, provides services in 2 1 Asian countries and regions, including Singapore, Malaysia, Hong Kong, Indonesia, Tahiti, the Philippines, Taiwan Province Province, Brunei, Thailand, Macau, Bangladesh, Papua New Guinea and Nepal. In addition, there are HBO movie channels in hotels and foreign residential areas in Chinese mainland. HBO prime-time strong film arrangement, including HBO Saturday strong film, the first round of selection and broadcast of a Hollywood blockbuster every weekend; HBO Sunday superstar night, dedicated to playing Hollywood superstar award-winning business cards; HBO Monday Night Theater is specially designed for HBO and other Hollywood movies. Broadcast Voice: HBO(Home Box Office) is a cable TV network media company headquartered in new york, USA, which mainly broadcasts films of cooperative film companies and its own original mini-series and series. In the ratings rankings of American TV dramas, HBO is not common, and it can't be compared with ABC, NBC and CBS. However, when it comes to the award ceremony, the name of HBO is even mentioned more frequently than the names of the three major TV stations. There is a simple reason. HBO is a pay channel, competing with free TV stations such as the three major companies, broadcasting TV programs 24 hours a day, without commercial breaks. However, pay channels are definitely not as good as free TV stations in terms of ratings. Even in the United States, many viewers buy DVDs to watch HBO's plays six months after the new plays are broadcast, on the one hand, because the viewing fee is expensive, and on the other hand, of course, because the quality of HBO's plays is really high. Look at the names below. If you are not familiar with the names Oz, Rome, Followers, Rotten Wood and Six Feet Below, look at the following: Brothers Band. Sex and the City and sopranos, which just won an Emmy Award, can be said that each of the above plays has a strong collection value. Like to dig deep and alternative angles is a major feature of HBO. You can find comedies, dramas, war dramas, ethical dramas, etc. It goes without saying that "Brothers Company" has become a textbook of war-related film and television works, and "sopranos" tells the story of gangs, but what you see is not the hot gunfight or shocking action scenes in gangster movies, but how these gangs support their families. As a story about how one lives, Rome tore the disguise of human nature to pieces. Under the background of great ancient civilization, what people see is not the majestic momentum of The Lord of the Rings with a little romanticism, nor the pure good and evil of gladiator, but naked human nature, and the reality is sometimes unacceptable to you. In recent years, the business of HBO has been expanding. Now there is HBO China in Chinese mainland, which plays old dramas and movies 24 hours a day with Chinese subtitles. But don't mistake this for a synchronous HBO channel in the United States. HBO advertising slogan 1972: "Being different first") 1978: "Don't miss HBO"1982: "Go to HBO from us". 1983: "There is no place like HBO"1986: "Let's get together". 1989: "See us here at HBO" and "Simple is the best" (being used on HBO Asia Channel) 1990: "We are HBO" ("We are HBO"). 1993: "We went out of town today" 1997 Up to now: "This is not TV, this is HBO" ("This is not TV, this is HBO") "Sunday is HBO".