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Men's wear brand stories before BC
Pre-west-1975

From 65438 to 0975, LENSON graduated from the Fashion Department of Birmingham College of Art and Design. His keen interest in fashion and the spread of English gentry inspired his obsession with fashion creation. Based on the British gentleman style fashion, Prewestern Fashion Workshop was established at the end of 1975.

Strict attitude and pursuit of perfection, Prewestern's creation is gradually divided into gentle business series and fashionable street series on the basis of the original British traditional aristocratic style, so that everyone can experience the gentleman's cultural charm of Prewestern's creation.

When the Lens team sang the slogan "Prewestern creation belongs to the world", in 2008, the Lens team resolutely registered BC (Hong Kong) International Clothing Group Co., Ltd. in China and applied for the Chinese trademark "BC" in China, focusing on the Asian consumer groups before BC. The west refers to the free lifestyle in western society; Yuan, representing the elements of fashion design, spreads the culture of English gentry; Previously, it symbolized the idea that creative inspiration was always avant-garde.

At the end of 2008, the LENSON team authorized the establishment of pre wester garment manufacturing base and China marketing headquarters in Guangdong, China, and pre wester officially entered the China market before 2008.

After several years of development and repeated precipitation in China market, it ended on 20 12. Prewestern had stores in more than a dozen provinces in China in BC. After the baptism of time, Prewestern will promote the British clothing culture in China more quickly and bring a different classic life to men in China.