Recently, Tik Tok's live broadcast "Brother One" Luo Yonghao announced that he had quit all social platforms and was ready to re-enter the technology circle to start a business. At the same time, the "Oriental Selection" live broadcast room after the transformation of New Oriental is very popular because "bilingual live broadcast" has created a screen effect in a very short time!

A new way of live broadcast with goods, netizens have bought it.

There are no shouts and neat slogans linked on "3,2, 1". The anchors talk about literature, teach English, talk about family life, and use bilingual teaching to unlock the function, origin and taste of the products ... It's refreshing.

Not only on the short video platform, the topics related to the "Oriental Select" live broadcast room of New Oriental constantly attract netizens' attention, such as # New Oriental Anchor #, # Dong Talent # and # New Oriental without wasting a large number of samples #, which makes the spread of the live broadcast room on the Internet soar rapidly. Some netizens said, "I just entered the live broadcast room and thought that New Oriental was selling classes. After reading it for a while, I found that it was selling goods, which was too high. " Some netizens think that Oriental Select has upgraded the live broadcast by more than one grade!

New Oriental Live broadcasts multi-party layout of cultural goods or leads the trend.

With the live broadcast of the studio, Oriental Select has achieved stable sales and started to exert its strength in other fields. According to @ China Business News, Yu wrote on his official personal WeChat account that he led everyone to form the "New Oriental Live Studio" team to promote the quality education products of New Oriental and other products related to quality education, including books, intelligent software and hardware learning equipment, and learning-related stationery.

Statistically, the expressions commonly used by netizens when forwarding and commenting in Weibo, such as "like", "awesome" and "like", frequently appear. The common expressions top 10 are mostly expressions expressing positive emotions, which shows that netizens are "optimistic" about the multi-directional layout of the New Oriental live broadcast room.

In this context, knowledge live broadcast has risen rapidly. Compared with fast food entertainment, there is no "32 1 link" and no inventory countdown. Knowledge live broadcast is about knowledge. Based on professional characteristics, it will play a greater role in the field of new oriental live broadcast.