Many people told me that they felt unable to turn their brains around and joked that they were old. Actually, it's not. What age is under 30? What you lack is not a brain, but a mind.
Knives don't need to rust, and brains don't need to be still.
I watched a marketing class yesterday and summarized two knowledge points.
One is the portrait of the user; The second is product characteristics.
Simply put, the user portrait is: customer information base-comprehensively collecting all kinds of information of customers. It is convenient to understand the background of customer information and have the same topic with customers.
But I didn't give a model, what it was like.
Man is the creator of the world. Create a template without a template.
In the process of listening, I thought of the network management table and marked it on the paper first. Including what the customer information base should contain according to your own understanding, and mark it first.
After that, I first created a form and collected information with Six Pulse Excalibur. How are these forms made, such as network management form/customer management form /VIP management form/membership form, and then formed a rough template, which was sent to colleagues and shared with her. Then she put forward some points that need to be supplemented. We revised 5-6 drafts and finally formed a version that we were all satisfied with. After I finished, my blood began to boil. I think you can find a lot of information by sorting it out with this.
I did a test this morning, found a potential customer, and used the information collection form to sort out and think about the situation from the beginning to the present. I found not only my own problems, but also the problems that I didn't know how to follow up with this customer before.
After extracting the three major issues that have a topic with customers, I immediately called the customers and chatted for 13min. It used to take less than 3-5 minutes.
In the process of chatting, I also found out the customer's views on the product, the conditions of cooperation, the trial quotation and so on.
After hanging up the phone, my colleague immediately sent me a message saying that I was envious. Why can you talk to customers for so long? She seldom talks to customers for so long.
I shared three questions with her, and she said she had asked some of them. But it takes practice.
I was very moved after listening to it, but I didn't move after listening to it; ?
Knowledge is very useful, but the body and brain do not move.
These are all manifestations of inaction.
Everything comes from thinking, summarizing and acting.
You don't have to wait for others to give you something, you can also give yourself something.