Anta: Anta is a brand of professional sporting goods for the public, focusing on providing the most cost-effective professional sporting goods for ordinary consumers.

In 20 17, the market value of Anta Sports exceeded HK$ 1000 billion, becoming a domestic sports brand with a market value of 100 billion and the third largest sports brand in the world.

Related introduction

From 65438 to 0999, Anta signed Kong as the image spokesperson, launched the brand slogan "I choose what I like", and pioneered the marketing model of "sports star+CCTV" in China. The promotion of brand has promoted the strong growth of sales, and the turnover has quickly exceeded 200 million from more than 20 million.

201365438+1October 17, "20 13-20 16" was held in the conference hall of the State Sports General Administration. Since 2009, Anta has become a partner of the Chinese Olympic Committee for the first time, and once again joined hands with the Chinese Olympic Committee to become a new Olympic cycle.