Xicha has been making its own tea quality and constantly updating its tea-making technology in the development stage of the new era.

Appeared in front of the public with its own unique brand and characteristics, and won the praise of the public with good reputation. At a time when many teas want to share a piece of the pie in the new era, tea-loving is not blindly following the trend, but has a long-term goal to achieve step by step and make tea-loving by going up one flight of stairs!

First, improve the brand quality of hi tea. In 2020, Xicha is in a stage of steady development. It has opened more than 300 branches in various fast-growing cities. First of all, it has opened up various cities, stabilized its own pace, and made everyone realize that with the development of economy, all places like tea. Secondly, they are constantly ensuring the taste of tea and the freshness of ingredients, providing clean and tidy leisure space to make customers more comfortable while waiting. Xicha can launch a new flavor of tea every 1.2 weeks on average, which can accelerate the birth of its own sub-brand, which is not an easy task for tea brands.

Second, stabilize the brand position of Xicha. Xicha has opened many branches in first-tier cities such as Shenzhen and Guangzhou, which shows that it has established a firm foothold in first-tier cities, but as a super brand, this is not the time to be proud. Xicha also needs to go to more cities without expansion to develop its own space. After choosing a good address, it is necessary to design a sense of space, so as to show its brand image. Store design also needs to suit more young people's consumption tastes and concepts, and strengthen their service awareness in places that other businesses have not thought of. The most important thing to stabilize the brand position is brand quality. For Xicha, it is clear that they want to make this drink bigger and stronger, so that consumers can feel the difference from other brands, thus stimulating consumers to become loyal customers of Xicha. Since April 2020, Xicha has launched its own tea brand and two sub-brands, which can be recognized and appreciated by consumers like more other brands. Xiao Xi Tea, a sub-brand of Xicha, is entering convenience stores in the form of soft drinks, which can inadvertently expand the popularity of its own brand.

Xicha has defined its brand positioning. It wants to provide consumers with a tea brand with high quality of life. This product awareness can make it a super brand!