Bobby Chen is from Zhanjiang, Guangdong. He was born in a poor rural family. However, Bobby Chen is young and eager to learn. 1980, Bobby Chen passed the college entrance examination and was admitted to Peking University School of Economics, becoming the first college student in the village. This also made him and his parents earn enough envious eyes at that time. As we all know, as long as you are admitted to the university, the state will allocate it, and then you can hold an iron rice bowl firmly.
As the villagers envied, 1984 After graduating from university, Bobby Chen was assigned to the secretarial section of Guangzhou Municipal Committee and became a civil servant. This kind of work not only pays well, but also has a lot of face. Bobby Chen, who came out of the countryside, was indeed a good choice, but Bobby Chen thought he was unlucky.
Chen Shengyue earns money in 80 yuan. In fact, in the early 1980s, the salary of 80 yuan a month was once very good. However, at that time, it was the time of reform and opening up, and his brother also left the countryside to sell local chickens at the Guangzhou farmers' market, earning 50 yuan a day. This made Bobby Chen feel unfair. A farmer who has never read a book earns 20 times as much as he sells chickens.
No comparison, no harm. When deceived, it was the reform and opening up, and many people who went to the sea to do business came to the coast. So, Bobby Chen decided to break the iron rice bowl and go into the sea.
Of course, there are many people doing business in the sea, but there are also many victims who were killed on the beach by big waves. Faced with great competitiveness, Bobby Chen never thought he was the high flyers of Peking University, despising anyone. For fleeting business opportunities, he will try immediately. For a long time, he set up a stall in selling groceries. In short, he is a person who can put down his face. So he not only made some business friends, but also explored a lot of experience in the process of starting a business.
Bobby Chen's first bucket of gold came from selling vegetables.
At that time, Bobby Chen found that customers were more interested in out-of-season vegetables, because the price of out-of-season vegetables was higher and the profit was correspondingly greater. However, due to geographical reasons, vegetable farmers who grow out-of-season vegetables in other places have poor sales due to inconvenient transportation.
Bobby Chen, keenly aware of this business opportunity, spent a lot of time investigating and visiting. Finally, he decided to be a vegetable dealer who transported vegetables from the north to the south, which really made him a lot of money.
However, Bobby Chen believes that this is just a middleman. If he sells himself, the profit will be more substantial. So, in the summer of 199 1, he contracted Lianjiang 100 mu vegetable field, which was specially used to make out-of-season vegetables.
Although Bobby Chen was born in the countryside, he did a lot of farm work in his early years. But he doesn't have much experience in all aspects of growing vegetables. So he traveled thousands of miles to consult a vegetable farmer who was particularly good at growing out-of-season vegetables.
Facing Bobby Chen's attitude of asking for advice modestly, the vegetable farmers not only taught him a lot of experience and tips on growing vegetables, but also told him that if he wants to be a famous teacher in the vegetable industry, he must "grow vegetables for others and melons for others". The truth of vegetable farmers made Bobby Chen suddenly realize that this sentence had a great influence on his future career.
In the process of operating off-season vegetables, Bobby Chen also found that the price of vegetables also has a great relationship with the weather. For example, if the weather gets warmer, there will be a big crop failure and the price of vegetables will fall. When the weather is cold, the output of vegetables will decrease and the price of vegetables will increase accordingly.
Knowing this market rule, Bobby Chen always hoards a lot of vegetables before the cold wave comes. After the cold wave came, the price rose and all of them were put on the market. This made him earn more than 700,000 yuan a year and became a leader in the anti-season vegetable industry.
Someone once asked him why he could make so much money in such a short time. Chen Sheng said that in fact, there are many people who sell vegetables before him, but most of them have never been to school, so they have always taken the traditional road. The slow and steady way of making money is characterized by a large number of people and great competition, thus showing the phenomenon that people are not enough. Moreover, after many investigations and understanding, he was the first to make anti-season vegetables, so as to make money.
However, when the off-season food was well done, Bobby Chen turned to real estate.
At that time, many people advised Bobby Chen that investment was risky and he must be familiar with it. But Bobby Chen thought, how do you know which line you really like without trying a few times, so he turned his attention to real estate.
With regard to real estate, Bobby Chen is a layman, but with the appearance of the first batch of commercial houses in the 1990s, the real estate industry began to develop rapidly. Bobby Chen, who is good at grasping business opportunities, did not consciously invest, but spent three years in a real estate company with a monthly salary of 300 yuan. After understanding all the links, Bobby Chen established Zhanjiang Xinguangguang Real Estate Co., Ltd. on 1993. You should know that at this time, such as Country Garden, just established soon, there are not many well-known domestic properties.
Bobby Chen later recalled that at that time, because the real estate industry was not standardized, it was easy to earn tens of millions by investing 35 million yuan, and sometimes you could earn it without paying a penny.
After three years' efforts, Bobby Chen's real estate company quickly ranked among the top three in Zhanjiang's real estate industry, but what is shocking is that just as his capital became more and more abundant, he suddenly turned around and left the real estate industry.
It turned out that when Bobby Chen was doing real estate, because many procedures required the approval of relevant departments, he was very close to the government and relevant departments, which made him vaguely feel risky, so he decided to retreat quickly.
1997, Bobby Chen established Longhubao Liquor Co., Ltd. again, preparing to enter the liquor industry.
One day, when Bobby Chen was entertaining instructors, he found that the instructors from Nanjing were drinking Sprite with white vinegar on the wine table. This discovery gave Chen Sheng a new idea.
You know, in the 1990s, carbonated drinks were all the rage, so there was no extra choice for drinks on the market. So Bobby Chen creatively launched the "Tiandi No.1" fruit vinegar beverage, which was loved by the masses as soon as it went on the market, so the sales volume also rose.
After "Tiandi No.1" became an instant hit, Bobby Chen, who was born in the countryside, found that people had a special liking for native chickens raised in the original ecology, so he began to raise native chickens again. Because of his propaganda, his native chicken quickly opened the market. However, although the sales of native chickens are very good, Chen Sheng still feels that raising native chickens is too risky. On the one hand, it suddenly became ill during feeding, on the other hand, the native chicken was easily confused and difficult to distinguish. So, he decided to take a safer road to entrepreneurship, that is, selling local pork.
After investigation and interview, Bobby Chen found that although China is the largest country in the pork market, there is no professional pork brand in China. This makes Bobby Chen keenly realize that if he can grasp the quality of pork from the source, then if he creates a pork brand, he can gain people's trust and recognition, and at the same time, he can expand his popularity.
So Bobby Chen set up the first pig farm in the mountainous area between Zhanjiang and Guangxi, and then he began to sell pork in vegetable stalls in Guangzhou.
Because Bobby Chen's local pig No.1 is produced and sold by itself, with quality assurance and good service, his brand is more and more accepted by consumers. Moreover, he took the opportunity to open a number of chain stores selling pork, thus occupying most of the pork market.
At this time, the news that Lu Buxuan, the butcher of Peking University, sold pork spread all over the network. Bobby Chen was very impulsive when he saw it, so he invited Lu Buxuan to investigate in Guangzhou. After meeting, after some discussion, the two started the road of cooperation.
According to Bobby Chen's plan, we should not only sell pork to Peking University, but also set up a butcher school to train more professionals to do the pork industry. Bobby Chen is a funder and school administrator, while Lu Buxuan is a textbook editor and professor. With their joint efforts, the school is doing very well. So far, the school has enrolled more than 10,000 students. As for chain stores, there are hundreds. In 20 15, Tiandi 1 successfully listed the new third board with a market value of10.8 billion.
After becoming the "king of pork", Chen Sheng once sold pork and expanded his capital to tens of billions by virtue of "the first in the world". After his successful career, Bobby Chen thought of his hometown. He remembers that when he was studying at Peking University, because his family couldn't afford the tuition, the villagers borrowed money from the east and the west to help him raise the tuition, so Chen Sheng wanted to help a group of villagers who were still not rich.
Chen Sheng spent 200 million yuan to build 258 villas in the village. He also plans to divide 5 acres of litchi orchards by households and let everyone raise pigs. Piglets, feed, vaccines, etc. They are all provided by the company, and the company will recycle them when the pigs grow up.
It stands to reason that Bobby Chen's assistance plan is quite satisfactory, but what people didn't expect was that the construction of the 258 villas was not easy. Because it touched on the demolition of old houses, there were various problems in the second phase of construction and the time of housing distribution. Finally, because of the great differences between us, the villa was built but no one wanted it.
Chen Sheng did not expect that helping villagers get rid of poverty and become rich is much more difficult than starting a business. Every time he goes back to the village, everyone will ask all kinds of demands around him, which makes him quite stressed. So he always likes to go back to his hometown for the New Year, but he hasn't been back for several years.
But Bobby Chen said pessimistically and positively that since he can succeed, he will certainly help his neighbors get rid of poverty and become rich. It's just a matter of taking time to communicate.