Supply chain live broadcast refers to the process that manufacturers or sellers display their products and supply chain management through live broadcast platform. Mainly through live video, share information such as source, price, production and distribution, and interact with online users. This form of live broadcast can deepen consumers' understanding of products, enhance interactive experience, provide publicity channels for enterprises and improve the level of production and supply chain management.

The appearance of supply chain live broadcast will change the traditional sales and marketing mode, and the integration of online marketing and offline physical stores will also bring new ideas for the expansion of marketing channels. Secondly, under the background of consumption upgrading, live broadcast of supply chain can help enterprises to enhance brand image and product quality, enhance brand loyalty and seize market share. Finally, the live broadcast of supply chain can improve the interaction between enterprises and consumers, break the limitation of time and space, and realize more extensive information transmission and exchange.

The live broadcast of supply chain will be the development trend of retail industry in the future and occupy an important position in market competition. In the future, the live broadcast of supply chain will pursue more complete and intelligent supply chain collaboration and brand promotion. These include using big data technology to improve the collaborative efficiency of supply chain, using intelligent technology to enhance consumer experience, and using blockchain technology to ensure the security and transparency of supply chain. These new technologies and new ideas will further promote the transformation of traditional retail industry and promote the development of the industry.