Lead: The business plan is used to describe the internal and external environmental conditions and elements related to the proposed business, provide an indicator chart of business development and measure business progress. Next, I will bring you the business plan of the home improvement company, so you may wish to know about it!
I. Profitability Analysis
Funds required: 654.38 million yuan.
Opening expenses: 50,000 yuan
Business area: 50-80 square meters
Employee salary: 6- 10, about 5,000 yuan.
Working capital: 20,000 yuan
Monthly profit: about 20,000 yuan.
Second, the market analysis
With the continuous improvement of people's living standards, people's requirements for the living room are not limited to living, but also beautiful and comfortable, especially after moving into a new house, it is often necessary to transform and decorate the room. Due to various conditions and aesthetic restrictions, most people often lack original vision for room decoration. So they often turn to specialized decoration companies.
China's home improvement industry is a profitable industry. After nearly 20 years of sustained growth, the housing construction in China, especially the urban housing construction, has been quite huge. With the improvement of people's living standards and the promotion of housing system reform, the proportion of residential consumption in total consumption has increased rapidly, and people pay more and more attention to the improvement of living environment. China's home improvement industry came into being and developed rapidly in 10.
Home improvement has great potential. According to statistics, in recent years, the total output value of the national home improvement industry is 654.38+0.2 billion yuan, 40 times that of the 1990s, with an average annual growth rate of 45%, roughly doubling every two years, equivalent to 30% of the total annual investment in urban housing in China. There is a bold estimate that in the next two or three years, family decoration will reach 200 billion to 300 billion yuan, equivalent to about half of the total investment in housing. This is not a bluff, nor is it blind optimism.
Zhuang Jie Company has made great progress since the development of 1998. This industry has also become a hot industry in society. People want to create a comfortable and comfortable space for themselves, and the requirements for living environment are getting higher and higher. In recent years, real estate developers have developed a large number of huxing, which has also brought vast space and unlimited business opportunities for the development of home improvement industry. According to expert analysis, the home improvement market still has great development potential in the next few years.
Third, address selection.
The ideal location for home improvement companies is generally in newly-built residential areas, building materials markets or large residential areas.
Fourth, the characteristic facade design
Different from other industries, home improvement companies pay special attention to the company's "facade". It not only shows the image of the company from one side, but also outputs an idea. For those who are choosing a decoration company, the "facade" of the decoration company can be used as a good "reference". Here are several styles for reference.
1, pursuing "postmodernism"
"Postmodernism" emphasizes design and conveys a design concept. Therefore, when decorating, we should keep the integrity of the space function without having to do too much decoration. For example, the treatment of the wall, rivets exposed, just use color to reproduce the beauty of the building; Irregular geometry and metal are favored by designers, which show the concept of "postmodernism".
2, yearning for simple "classicism"
Decoration companies always like to highlight their own personality by decorating their own doors and show their unique insights and professionalism to customers. Simple "classicism" makes the design style elegant. If it can match with the surrounding environment, the overall design will be more elegant.
3, return to nature, nostalgic vicissitudes of life
Living in a reinforced concrete city for a long time, people began to yearn for the natural scenery, reminiscing about the vicissitudes of life, mottled brick walls, old wooden snails, uneven pine wood floors, rusty iron gates on the ground and rows of exposed rivets, which creaked when opened, as if it were the footsteps of history. This design caters to the psychology of people who have experienced many vicissitudes.
4. Perfect combination of art and business.
This design is easy to give people the impression of being young, rigorous and modern. It is the pursuit of many young people to use as few elements as possible to form the most targeted and inclusive space, convey rigorous professional ability and peaceful feelings to the audience, and realize the perfect combination of art and business. The white of the top and column, the gray of the wall and the ground, and the black and white of the light box on the facade are the publicity of personality; Open, convenient for file communication and typesetting between departments, and take into account the * * * nature of commercial space. This is the modern feature of the perfect combination of art and commerce. The essence of design can never be lost. The less it is, the more it needs careful scrutiny.
Five, the room characteristic design
The decoration of each room has its own unique place, but this uniqueness has certain regularity and times. All these essence parts are extracted and displayed in the whole room in the form of wall modeling and furniture modeling, which is called interior decoration style.
The following design ideas are available for readers' reference:
(1) structure runs through the space;
(2) color blends into the atmosphere;
(3) the material combination produces grades;
(4) Modeling is integrated into melody.
In the wall decoration, some practicality and color styles can be coordinated with the wall, such as: the shoe cabinet in the lobby; Wall cabinets and hanging cabinets in kitchens and bathrooms; Corner cabinets such as living room and bedroom. In a living room with a large area but insufficient height, beautiful chandeliers can generally be abandoned. In the ceiling design, round, oval or square, hexagonal and octagonal lamp pools (2 square meters or 5 square meters) are placed, and the spotlights are hidden in the periphery of the lamp pools, so that the ceiling becomes a part of the lamps, which expands the visual height of the living room as a whole.
For those who have preferences, they can design corresponding styles according to their own hobbies, and skillfully use everything to achieve the integrity of colors. It can not only express the atmosphere, but also expand the space.
Some rooms are right-angled, but the furniture is curved and not harmonious, so we should deal with the rooms, such as arched roofs and arched lintels. Decorate the ceiling with high and low boards and install lighting to show the beauty of space; Some people like plate modeling, and the decoration of the wall adopts the form of plate to create a tall and solemn effect; Create the spirit of everyone who enters the room in two or three steps; In the choice of furniture, you can choose trendy furniture composed of two color plates. This contains a kind of melody beauty.
Business advice on intransitive verbs
1, sign a fair contract
It is very necessary to sign a fair and detailed contract on the basis of coordination between the two parties. Some customers rashly sign the contract without carefully examining it, and it is common to encounter disputes later. However, due to the imprecise and meticulous production contract, the decoration company suffered a lot.
2. Make a detailed quotation.
This is one of the main processes in decoration. The quotation sheet should be as detailed as possible, including all contract items, unit price, unit and amount, and should also indicate which materials are purchased by the decoration company and which are purchased by customers, including lamps, sanitary wares, air conditioners, handles and locks. With such a detailed quotation sheet, a lot of unnecessary troubles will be reduced. The importance of a detailed quotation sheet is self-evident and can be compared with a contract.
3, in the process of construction, good relations with customers, try to respect the opinions of customers.
Some decoration companies often behave differently before and after signing the contract. Do not respect the reasonable opinions and demands of customers. When the customer asked to modify the drawings, he even insulted the customer and talked about technical terms such as design style, which embarrassed the customer and argued for the mistakes in construction. These phenomena must be avoided. Decoration companies should not only listen to customers' opinions with an open mind, but also dare to admit and correct their own shortcomings and mistakes, and explain them to customers in time to establish a harmonious relationship with customers.
4. Further expand transparency.
Be more transparent when you do things, and explain to customers frankly if you have any questions, which will enhance customers' trust in you. Those who think that "no business is dishonest" can't make money, and many customers will "run away" from you.