As a network operator, you certainly know your network data information. However, in general, you can't parse encrypted information, such as what you did in the APP. But unencrypted access can be parsed, such as keywords of Baidu search. When we open the mobile phone application, the homepage will always push the products we have recently browsed or paid attention to. This mobile app, like God, has a preference for our shopping. Not only shopping websites, but also home page recommendations of video, audio and news mobile apps follow the principle of accurate push of big data. What you care about is the headlines of today's famous news mobile phone applications? This is the essence of digital marketing.

It must be said that users do enjoy the convenience of reading and browsing while accepting this kind of accurate message push. However, users have to consider another thing: is my data safe after being taken away, and who will benefit from my data? What about digital marketing? Unified User Identity (UID) system? Speaking of which. After years of exploration and a lot of waste of marketing budget, advertisers, media and agents all realize that in order to achieve truly accurate digital marketing, it is necessary to achieve? Unified user identity UID system? The formation of. A few years ago, the main reason for the stagnation of digital marketing was that user data could not be effectively tracked after leaving traces on various websites. A single user's access to data forms an island of data, data cannot interoperate, and access traces are infinitely separated.

So-called? Unified user identity UID system? , which means that the user's network-wide data is stored openly across applications and platforms, and a unified flow UID is compiled for each user. In the traditional digital environment and capital system, due to the trust problem of different platforms, the only way to achieve unified UID is to achieve resource integration through capital mergers and acquisitions. So? Unified user identity UID system? Become the exclusive rights of Internet giants such as Ali, Tencent and Google. Taking Alibaba's Uni marketing as an example, Alibaba integrates its Taobao, Tmall, Alipay and Ali startups to build a highly accurate digital marketing system, which helps super brands such as Meisujiaer, Dyson and Estee Lauder to improve their marketing effect 1.2-3.8 times. The data monopoly of Internet giants not only achieved accurate digital marketing effect, but also obtained high advertising revenue with high premium. However, a large number of independent vertical applications and media do not have complete data resources, and many efficient user analysis and description models do not have massive unified format data to complete commercial value.

Similarly, as users, we have become complete data producers and contributors in the process of realizing the commercial value of these data. We did not benefit from the data ecology, but realized value contributions such as consumption and reading under the push of advertisements.