First of all, enterprises should form a correct value system from top to bottom. Corporate culture is not a few slogans, but a correct value system that is deeply rooted in people's hearts. Kazuo inamori is very experienced at this point. Whether as an enterprise manager or as an ordinary person, we should ask ourselves: What is right? Being an enterprise, like being a man, must abide by certain principles and adhere to correct values. Core competitiveness must be built on a strong corporate culture and based on correct values, which is the source of all strength.

Secondly, enterprises should know their own advantages and disadvantages like the palm of their hand, constantly strengthen innovation in the areas of advantages and maintain their advanced nature. They can't expect once and for all, and they can't treat their competitors lightly. Market competition is sailing against the current, and innovation is a process of constantly injecting new blood, even if it cannot be realized in the short term. For the disadvantages of enterprises, don't be stubborn if you can outsource, and let people who are more professional than you do professional things. The goal that enterprises need to aim at is also their best business scope.

In addition, in the selection, use, education and retention of talents, we should also form a perfect system that meets the needs of enterprise development. This can learn from Google's success, that is, attracting social creative elites through corporate culture and providing platforms and services for this group of talents, thus creating unprecedented great value for enterprises.

Finally, in the Internet age, information is becoming more and more transparent and rules are becoming more and more free. To maintain the core competitiveness of enterprises, it is necessary to do the opposite, from the previous closed state to the open state. From the perspective of the Book of Changes, there is nothing. Only by keeping the balance between gains and losses can the foundation last for a long time.

For medium and large enterprises, marketing is still the vanguard, but at this time, the control power and standardized management system of enterprises have become the core competitiveness to maintain the development of enterprises. The success of Haidilao is not only marketing, but also an all-round management and control system for enterprises. Personnel, kitchen, procurement, finance, human resources, brand, public relations, the impact on enterprises are all affected by one event and the whole body. Therefore, the key to the core competitiveness of SMEs lies in marketing. The key to the core competitiveness of medium and large enterprises lies in system management and control.