2. The culture of Shanxi merchants refers to the cultural thoughts and business thoughts that guide the management, development and self-improvement of Shanxi merchants in the process of integrating China's traditional cultural thoughts in a specific era and a specific regional culture.

3. The culture of Shanxi merchants has attracted worldwide attention in the history of China's modern economic development since the Ming and Qing Dynasties. Shanxi, especially businessmen in Taiyuan basin such as Taigu, Qixian, Yuci and Pingyao, take the great cause of commerce and trade as their own responsibility, and their business scope is all-encompassing, with finance as the guide. Banks and banks have existed in the world for more than 500 years, creating unprecedented prosperity for a hundred years and leaving a splendid business culture on the land of China. Shanxi merchants were early businessmen in China, and their history can be traced back to the Spring and Autumn Period and the Warring States Period. The Ming and Qing Dynasties were the heyday of Shanxi merchants, who became the top ten business gangs in China. In China, business has ruled for 500 years. Shanxi merchants' family is different from the general official gentry's family. It is a traditional cultural family in China and has the characteristics of commercial branding.