Monthly work summary and plan of clothing store manager 1

What qualities should a manager of a clothing store have? Let's analyze this problem in detail:

1, manager's quality requirements

As a manager and operator of a store, the store manager has an important influence on the inside and outside of the store in any way. As a supervisor, at least the following three conditions are required:

Can (1) bring "trust" to subordinates?

(2) Whether it can stimulate the work of subordinates *

(3) Whether it has the potential of leadership and control.

As an operator, the store manager should not only have a deep understanding of the store management style, but also have a clear understanding of the development prospects, and also require a thorough understanding of all aspects of the operation. At the same time, the store manager should also have corresponding knowledge reserves, so as to accumulate and accumulate in business, which can be summarized as follows:

(1) Knowledge of observing consumer changes.

(2) Understand the changes and current development of the retail industry.

(3) Understand the management technology and operation technology of retail industry.

(4) Understand the company's history, organization and ideas.

⑤ Understand the changes and future development of the industry.

⑥ Know the dealers and buyers, and have contact with the company.

⑦ Knowledge of educational methods and technologies.

⑧ Understand the planning method of the store.

Pet-name ruby have knowledge of planning and understanding store statistics.

Attending to understand the laws of the retail industry.

In addition, the confirmation of the excellent behavior characteristics shown in successful experience will derive "self-confidence" and promote the improvement of "challenge". For a successful store manager, you should improve your "challenge".

2. Potential requirements of managers

Every day, it is the potential of every store manager to grasp the key points, ensure the orderly operation of the mall, achieve the business objectives and maximize the company's performance in view of the dazzling array of goods and complicated things in Qian Qian, customers who are in a hurry and jostling with each other, and all kinds of busy employees.

(1) management potential

The store manager is the manager of the terminal store and the person designated by the store to operate the terminal store. His task is very heavy. Simply put, it is to complete the business objectives set by the company and implement an effective work plan. Then how to complete the business objectives set by the company and implement an effective work plan requires the store manager to decompose the objectives and start from managing the daily business activities. Commercial activities are repetitive behaviors of making plans, implementing and summarizing. In fact, the business activities of shops, whether monthly, quarterly or yearly, must follow the procedures of planning, execution and summary. In this process, the store manager should have the necessary management potential and learn to manage with "people" and "numbers".

Manage with "people"

Management, in a nutshell, is to let people do what you want to do well. In the process of store management, the store manager needs more partners to assist in the work, complete the work better and stimulate the team members' sense of ownership. In this link, the store manager should not only pay attention to the rights of subordinates, but also pay attention to clear responsibilities. On the one hand, let subordinates give full play to the assigned tasks, on the other hand, supervise the process, guide and train subordinates, and give full play to people's role and potential. Don't do everything yourself

Use "numbers" to manage

Using "number" management is to guide and evaluate the daily management of stores according to the numbers decomposed from store goals. Shops can also set necessary standards for various times. For example, the standard time allocation requires employees to spend 60% of their working time on sales, 28% on non-sales activities, 5% on free time, and 7% away from sales places. Any deviation from these standard times should be known and corrective measures should be taken when necessary. In the process of store management, management is a comprehensive process. Management methods should also be flexible in different ways according to actual needs.

Have good time management potential and emotional management potential.

The work information of a store manager is very complicated, which requires a good organization to ensure that all the work of this store can be carried out in an orderly manner; Need to manage your time effectively to ensure work efficiency; You also need to manage your emotions effectively to cope with the pressure of work and performance and maintain the good state and atmosphere of the whole team.

(2) Leadership potential

Potential to solve problems

Good communication potential

Good execution potential

Rich experience in sales and customer service.

The manager of clothing store should master management knowledge and operation skills. As a manager, there are many things to master, including extraordinary eloquence marketing skills and the management of commodity operation.

1, product sales mode management

According to the consumption characteristics of different clothing categories and styles, there are different shopping guide sales skills, clothing products have their own particularity, different product categories, different combinations, different styles and styles have different needs and functional focuses, so clothing retail management software projects also need different sales management models. For example, business men's wardrobe sales method, identity sales method, clothing figure sales method, fashion women's style matching sales method and so on.

These sales methods of clothing retail management software are confidential to meet customers' purchasing needs, which makes the interactive trading process of shopping guide have a high turnover rate and joint sales rate. At present, a clothing store manager works in this field. Usually, a clothing store manager's predecessor is an excellent shopping guide, and then he is promoted to the store manager, and the store manager's training of sales coaches for shopping guides is usually his own experience. Then there will be a phenomenon that each shopping guide has its own sales style. Serious brand stores will also have the phenomenon that once the shopping guides change, the products will be unsalable and face inventory loss. Therefore, the first core commodity operation potential that a clothing store manager needs is the sales model management potential.

2. Commodity mix plan

The product mix of a store can be divided into: main sales category, auxiliary sales category and distribution category, and each category is divided into image category, best-selling category, flat sales category and auxiliary sales category. Thinking display angle is usually based on style series, core style combination and different time periods. And each combination also includes price bands: main price band, auxiliary price band, image price band, competitive price band and so on.

The commodity plan of the new quarter is related to the sales performance of the new quarter. To determine the business objectives of the new quarter, such as what are the main business difficulties in the new quarter, such as expanding the turnover of competitors, increasing certain types of customers, or strengthening the repurchase frequency of old customers. After all this work is done, the next step is to clearly list the product category, style aesthetic consumption coefficient, style quantity, style quantity, proportion quantity and other detailed product combination schemes. Ordering with a clear plan will become very simple, as long as you master the scientific style screening method and determine the goods that meet the requirements of the plan.

Many sales brands have introduced the practice of shortening the delivery cycle as much as possible, which can respond to market changes more quickly, but no matter how fast the delivery cycle is, you present a whole store of goods to consumers every day, and whether consumers buy it depends on your product mix. The frequency of the loading belt determines the frequency of consumers coming to the store. But this cannot replace the link of overall commodity planning. Especially for some business men's wear brands and some women's wear brands with long order cycle, the potential of this product plan is inevitable.

3. Potential of products to cope with changes

The potential of products to cope with changes refers to the potential to cope with changes in market conditions. Changes in market conditions in shopping malls usually come from three major aspects.

1. Changes in clothing purchase demand brought by seasonal climate. This contingency potential mainly comes from the rapid adjustment of goods, how to tap old customers, or guide new customers to dress in time to increase turnover. Brands that have no conditions to transfer goods can only get the answer from the latter two.

Second, the product characteristics and trends of competitive brands are competitive, and there are many ways to deal with this phenomenon, such as how to strengthen and amplify their own advantages.

Third, the wrong decision-making of ordering plan leads to the inclination of product category proportion, and the solution of clothing retail management software can be solved by thinking about the method of subdividing product sales.

4. Analyze the marketing of the brands sold.

The seemingly similar sales brand positioning in the same business circle can actually find many differences. These differences are that you can enlarge the differences through marketing to win the market. The key here is whether you can see the difference.

The target consumer groups of each brand will be different, and most bosses can't tell what brand consumers they sell. All they can tell is some basic information, such as age, income, occupation, etc., and they can't make corresponding business decisions according to consumers, such as product strategy, promotion method of clothing retail management software, sales response, etc. However, specific consumer group information, such as clothing purchase concerns, consumption values, shopping habits, professional environment, wardrobe characteristics of dressing habits and other information, is often rarely studied and understood. Everything depends on the product promotion and the boss's investment and decoration environment. If business is not good, adjust the image of the store. If the business is bad, blame the product problems, seasonal problems and so on.

February Work Summary and Plan of Clothing Store Manager

(1) Set aside a little time for inspection every day.

Check all the work parts within your jurisdiction every day. But don't check the same message at the same time every day, change the time and the information you checked. Sometimes in the morning, sometimes in the afternoon, and in the evening if there are two shifts. Don't let anyone out of supervision.

(2) Before you check the work, think carefully about a key point you want to check.

Before checking the work, you should ponder over the key points of your own inspection repeatedly, so that you will not be busy in vain, and employees may not be able to cope with the past. You always have to act like an expert. In fact, you are no longer an expert in this field. You should check at least 3 items at a time, but not more than 8 items. Change it every day, so it won't be long before you can check all the in-store workflow, service process, customer satisfaction and work tasks.

(3) conducting spot checks

When checking the work, don't check it in general, check a few items selectively, and don't look at other aspects. Don't try to see everything in one day, in fact, you can't do it either. Stick to this inspection system, don't let anything distract you, and don't let anything interrupt your routine. In this way, the whole work in the store under your jurisdiction will be carried out smoothly and orderly.

When checking, you should check according to the key points you choose, not according to the key points brought by employees. If you don't have your own priorities, you may be led by employees. You should never forget who is the inspector and who is the inspected.

(4) Never cross the chain of power.

This is absolutely necessary, without exception. No other type of inspection is satisfactory. Don't ask your employees' managers how they are doing. You know what they will say. You must go to the workplace to know the truth in person. Only in this way can you see what you want to know. Out of courtesy, the manager of that department will definitely follow you, but you shouldn't ask him any questions. You should ask some questions to the employees under his jurisdiction. This is the way you can get a direct answer.

(5) Ask more questions.

Remember, you check your daily work to learn more about the situation, not to let others know about you. So you should ask more questions, listen carefully and let your employees tell you how they improve their work. If you let them talk, they will tell you. After all, most people still expect to do their work better.

(6) Re-check the mistakes you found.

If you can't take the necessary actions to correct the mistakes you found before, then such an inspection is of little value. Now that the mistake has been found, it is necessary to check it again. To this end, we should establish a system to supervise the correction orders you issued so that they can be implemented.

Work Summary and Plan of Clothing Store Manager in March

First, the morning meeting-GFD inspection, happy to share work experience and service skills, yesterday's performance analysis and set today's goals, the company's document notice to convey.

Second, try to leave the detailed information of the customer in the sales process, and record the phone number, birthday and size of the customer in detail. We can collect customer information in the form of VIP cards, promote brands and promote re-purchase. It is not only a respect for old customers, but also a promotion purpose to develop new customers on the basis of doing a good job in maintaining old customers.

Third, get familiar with the inventory details of the goods in the store together with the shopping guide, so as to recommend the goods in the store to customers more accurately (some shopping guides can't sell without a number suitable for customers because they are not familiar with the inventory situation). Communicate with leaders in time to allocate sources of goods.

Fourth, do a good job in matching goods, update the window and promotional materials in time, and adjust the market regularly to ensure that the goods will not be unsalable because of the location of the store. Guide the shopping guide to make timely suggestions on unsalable goods and goods with broken codes in the store, and communicate with the leaders about the specific situation of unsalable goods so that the company can take corresponding promotion plans in time.

Fifth, adjust the atmosphere in the store and encourage employees appropriately, so that every employee is full of confidence and willing to work. In the sales process, the store manager and other shop assistants should assist in the sales. Unity is the basis of good sales.

6. The shopping guide is the bridge between the brand and consumers, and also the image ambassador of the brand. We should start with the image of the store manager and the shopping guide, unify the work clothes, keep them in good working condition at all times, deeply understand the company's business philosophy and brand culture, strengthen the professional knowledge of fabrics, manufacturing technology, wearing and maintenance, and understand the necessary colors and styles. The most important thing is to constantly improve the sales skills of shopping guides, and colleagues should also learn from each other and learn from each other.

Seven, do a good job of communication with the clerk, even if the clerk has difficulties, give help and care, so that he can concentrate more on his work. To achieve fairness and justice, all work plays a leading role.

Eight, after work, lead everyone familiar with some high-end men's wear and accessories (such as watches, handbags, leather shoes, men's perfume) and even men's luxury brands (such as LV, Zejna, Armani, HUGOBOSS, etc.). ), so that there will be more entry points when communicating with customers and win the trust of customers to a greater extent.

Monthly work summary and plan of clothing store manager 4

What qualities should a manager of a clothing store have? Let's analyze this problem in detail:

1, manager's quality requirements

As a manager and operator of a store, the store manager has an important influence on the inside and outside of the store in any way. As a supervisor, at least the following three conditions are required:

Can (1) bring "trust" to subordinates?

(2) Whether it can stimulate subordinates' desire to work.

(3) Whether it has the ability of leadership and control.

As an operator, the store manager should not only have a deep understanding of the store management style, but also have a clear understanding of the development prospects, and also require a thorough understanding of all aspects of the operation. At the same time, the store manager should also have corresponding knowledge reserves, so as to accumulate and accumulate in business, which can be summarized as follows:

(1) Knowledge of observing consumer changes.

(2) Understand the changes and current development of the retail industry.

(3) Understand the management technology and operation technology of retail industry.

(4) Understand the company's history, organization and ideas.

⑤ Understand the changes and future development of the industry.

⑥ Know the dealers and buyers, and have contact with the company.

⑦ Knowledge of educational methods and technologies.

⑧ Understand the planning method of the store.

Pet-name ruby have knowledge of planning and understanding store statistics.

Attending to understand the laws of the retail industry.

In addition, the confirmation of the excellent behavior characteristics shown in successful experience will derive "self-confidence" and promote the improvement of "challenge". For a successful store manager, you should improve your "challenge".

2, the ability requirements of managers

Every day, every store manager should have the ability to grasp the key points, ensure the orderly operation of the mall, achieve business objectives, maximize the company's performance, face countless dazzling goods and complicated things in Qian Qian, and face customers and busy employees.

(1) management ability

The store manager is the manager of the terminal store and the person designated by the store to operate the terminal store. His task is very heavy. Simply put, it is to complete the business objectives set by the company and implement an effective work plan. Then how to complete the business objectives set by the company and implement an effective work plan requires the store manager to decompose the objectives and start with the management of daily business activities. Commercial activities are repetitive behaviors of making plans, implementing and summarizing. In fact, the business activities of shops, whether monthly, quarterly or yearly, must follow the procedures of planning, execution and summary. In this process, the store manager should have certain management ability and learn to manage with "people" and "numbers".

Manage with "people"

Management, in a nutshell, is to let people do what you want to do well. In the process of store management, the store manager needs more partners to assist in the work, complete the work better and stimulate the team members' sense of ownership. In this link, the store manager should not only pay attention to the rights of subordinates, but also pay attention to clear responsibilities. On the one hand, let subordinates give full play to the assigned tasks, on the other hand, supervise the process, guide and train subordinates, and give full play to people's role and potential. Don't do everything yourself

Use "numbers" to manage

Using "number" management is to guide and evaluate the daily management of stores according to the numbers decomposed from store goals. Shops can also set certain standards for various times. For example, the standard time allocation requires employees to spend 60% of their working time on sales, 28% on non-sales activities, 5% on free time and 7% on activities outside the sales place. Any deviation from these standard times should be known and corrective measures should be taken when necessary. In the process of store management, management is a comprehensive process. Management methods should also be flexible in different ways according to actual needs.

Be organized, good at time management and emotional management.

The work of a store manager is very complicated, and it needs good organization to ensure that all the work in our store can be carried out in an orderly manner; Need to manage your time effectively to ensure work efficiency; You also need to manage your emotions effectively, so as to actively cope with the pressure of work and performance and maintain the good state and atmosphere of the whole team.

(2) Leadership ability

problem-solving ability

Good communication skills.

Good execution ability

Rich experience in sales and customer service.

The manager of clothing store should master management knowledge and operation skills. As a manager, there are many things to master, including extraordinary eloquence marketing skills and the management of commodity operation.

1, product sales mode management

According to the consumption characteristics of different clothing categories and styles, there are different shopping guide sales skills, clothing products have their own particularity, different product categories, different combinations, different styles and styles have different needs and functional focuses, so clothing retail management software projects also need different sales management models. For example: wardrobe sales method of business men's wear, identity sales method, figure sales method of mature women's wear, style matching sales method of fashionable women's wear and so on.

These sales methods of clothing retail management software are confidential to meet customers' purchasing needs, which makes the interactive trading process of shopping guide have a high turnover rate and joint sales rate. At present, a clothing store manager works in this field. Usually, a clothing store manager's predecessor is an excellent shopping guide, and later he is promoted to the store manager, and the store manager's training of sales coaches for shopping guides is usually his own experience. Then there will be a phenomenon that each shopping guide has its own sales style. Serious brand stores will also have the phenomenon that once the shopping guides change, the products will be unsalable and face inventory loss. Therefore, the first core commodity operation ability that a clothing store manager needs is the sales model management ability.

2. Commodity mix plan

The product mix of a store can be divided into: main sales category, auxiliary sales category and distribution category, and each category is divided into image category, best-selling category, flat sales category and auxiliary sales category. From the perspective of exhibition, it is usually based on style series, core style combination and different time periods. And each combination also includes price bands: main price band, auxiliary price band, image price band, competitive price band and so on.

The commodity plan of the new quarter is related to the sales performance of the new quarter. Need to determine the business objectives of the new quarter, such as what are the main business difficulties in the new quarter? The countermeasures are to expand the number of competing customers entering the store, increase certain types of customers, or strengthen the repurchase frequency of old customers. After all this work is done, the next step is to clearly list the product category, style aesthetic consumption coefficient, style quantity, style quantity, proportion quantity and other detailed product combination schemes. Ordering with a clear plan will become very easy, as long as you master the scientific style screening method and determine the goods that meet the requirements of the plan.

Many sales brands have introduced the practice of shortening the delivery cycle as much as possible, which can respond to market changes more quickly, but no matter how fast the delivery cycle is, you present a whole store of goods to consumers every day, and whether consumers buy or not depends on your product mix. The frequency of the loading belt determines the frequency of consumers coming to the store. But this cannot replace the link of overall commodity planning. Especially for some business men's wear brands and some women's wear brands with long ordering cycle, it is inevitable to cultivate this product planning ability.

3, the product's ability to cope with change

The ability of products to cope with changes refers to the ability to cope with changes in market conditions. Changes in market conditions in shopping malls usually come from three major aspects.

First, the change of clothing purchase demand brought by seasonal climate mainly comes from the rapid adjustment of goods, how to tap old customers, or guide new customers to change their clothes in season to increase turnover. Brands that have no conditions to transfer goods can only get the answer from the latter two.

Second, the product characteristics and trends of competitive brands are competitive, and there are many ways to deal with this phenomenon, such as how to strengthen and amplify their own advantages.

Third, the misjudgment of ordering plan leads to the inclination of product category proportion, and the solution of clothing retail management software can be solved by subdividing product sales response methods.

4. Analyze the marketing of the brands sold.

In fact, in the same business circle, seemingly similar sales brand positioning can also find many differences. These differences are that you can enlarge the differences through marketing to win the market. The key here is whether you can see the difference. Is it the difference in market recognition?

The target consumer groups of each brand will be different, and most bosses can't tell who the brand consumers they sell are. What can be said is some basic information, such as age, income, occupation, etc., and it is impossible to make corresponding business decisions according to consumers' product strategies, promotion methods of clothing retail management software, and sales response. However, specific consumer group information, such as clothing purchase concerns, consumption values, shopping habits, professional environment, wardrobe characteristics of dressing habits and other information, is often rarely studied and understood. Everything depends on the product promotion and the boss's investment and decoration environment. If business is not good, adjust the image of the store. If the business is bad, blame the product problems, seasonal problems and so on.

Clothing store manager's work summary and plan in May

After working and studying in the company for more than two years, I have a deeper understanding of the mode of large and medium-sized chain operation and a lot of insights. In a large and medium-sized family, with the help of leaders and the team atmosphere, I have the opportunity to learn and improve my own quality and the comprehensive management ability of chain stores.

If I am the store manager, I think my personal advantages are: making a good work plan for the store manager, strong learning adaptability, strong understanding, fine organization and good communication skills. Of course, I also have some shortcomings, such as lack of experience, so I have to learn a lot from my colleagues, but I also have the basic qualities of a store manager: I love work, work hard, be meticulous, and don't cheat. I always prove myself every time I encounter difficulties and never complain about others. I also have the talents that a store manager should have. I am strict with myself, honest and clean, and I believe in being honest with others.

I have worked in many stores, not only to maintain a high level, but also to get along well with store managers, managers, bookkeepers and employees. It is because of my good personality charm and life goals that I have established deep feelings with my colleagues. Since I came to work in Jiugongdian, I have constantly strengthened my personal cultivation and professional knowledge in my daily life and work, and I have always been strict with myself on the creed of diligent work.

For the normal development of our store, I think the company can abide by the law, and I will certainly abide by the law, strictly enforce the law, and correct violations. I will know the instructions issued by the company at the first time, reach all departments in the store as quickly as possible, and urge all departments to put them in place step by step, which is not formal. It is necessary to specifically implement it to everyone and every point, so that departments can be connected in a line and stores can form a network, that is, the company can open a face. I think only by opening to the outside world can the company develop faster and become stronger.

In addition, I think as a store manager, we should not only understand what is the goal of the task assigned by the superior, but more importantly, how to achieve this goal, so my approach is to adhere to the "five essentials" and lay a good foundation for the future implementation of the company's tasks, in which the "five essentials" refer to:

1. Communication: We often communicate with local governments and relevant departments around our store, such as urban management, police station and the property department where our store is located, so as to create favorable conditions for our store to engage in various promotional activities outside our store in the future.

2, pragmatic: that is, look down, start from small things, and lay a good foundation for future work.

3, to communicate: often communicate with the managers, employees and promotions of various departments to understand what they don't know inside and outside the store and are closely related to the normal sales in the store, and really learn from each other.

4, to understand: that is, anything that has not been experienced, we must understand the process and result of this matter. Only when we really understand it can we do it more perfectly. Therefore, I must understand the process and result of any problem I encounter in my work, and analyze the advantages and disadvantages before implementing it.

5. Summary: It has been successful to sum up past experience and learn from things that have not been done well.

Find the shortcomings in the implementation of these things and apply these experiences to future work.

In addition to the above points, I think the following two points are also important.

First, store management.

Only by constantly grasping the daily trifles in the store can we lay a good foundation for store management, so store administration should be put in the first place.

1. Establish a step-by-step management system and refine the division of responsibilities from top to bottom. Make everything in the work managed and implemented, and put an end to dead ends.

2. Pay attention to the training of employees in the store, cultivate the collective sense of honor and ownership of employees and salespeople, be proud of the store, let each employee and salespeople give full play to their respective potentials, and make them have high-quality talents who are dedicated, enthusiastic, thoughtful in service, understand business and manage.

3. Establish a clear reward and punishment system to motivate and restrain the work of employees and salespeople, so that the whole store can become a United and cooperative group and be invincible in the competition.

4. Make use of all reasonable and available conditions to create and decorate a good storefront environment, establish a good business image, and make every effort to make customers enjoy shopping in a reasonable, relaxed, beautiful and clean environment.

5. With the aim of "serving you and me", while improving the service level of personnel and strengthening the education of service awareness, we should pay attention to the improvement of the comprehensive quality of employees and salespeople, such as speech, speech and behavior, so as to better consider customers wholeheartedly and reduce the number of people who invest.

6. Pay attention to security work, prevent fire and theft, nip hidden dangers in the bud and prevent unnecessary losses to the company.

7. Create a good external environment, coordinate cooperation with government departments, and reduce unnecessary troubles.

Second, management.

1. Strengthen the management of goods purchase, sale and storage, master the rules, improve the turnover rate of goods inventory, avoid the backlog of goods and inventory, and make the management of goods in warehouse more scientific and reasonable.

2. Make clear the sales target of the whole store, refine and quantify the sales task, implement it to all departments, brands and personnel, and analyze the relevant data.

3. Make a fuss about holidays, actively participate in various promotional activities and activities of the company in the store, and do a good job in publicity and layout.

4. Do a good job in the reception of bulk and group purchases, do a good job of one-person reception and comprehensive coordination, so that customers can feel convenient and fast service.

5. Know yourself, analyze and summarize the existing gaps through market research, and adjust in time to adapt to the development and changes of the market and improve the market share.

6. Reduce costs as much as possible, increase revenue and reduce expenditure, thus reducing expenses.