Lexus (English: Lexus; Japanese: レクサス), founded in 1983, is a world-renowned luxury car brand under the Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America.
Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.
Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports".
20 17 the Chinese definition of the new global brand image-"amazing experience" was officially announced. ?
In 20 19, the cumulative sales of Lexus in China exceeded 1 10,000 vehicles; In 20 19, the annual sales volume of China was 20052 1 vehicle, up by 25% year-on-year. In March 2020, Brand Finance released the report of the Top 500 Most Valuable Brands in the World in 2020, and Lexus ranked 200th.
From June 5438 to February 65438, 2020, the global cumulative sales of Lexus reached 7 18 and 7 15 vehicles. By the end of April, 20021,the global cumulative sales of Lexus electric vehicles reached 2 million.