The original intention of the name Lexus is a symbol of luxury and cutting-edge technology. Other names that were previously rejected were Alexis and Leksis. Before the official appearance, not only the name, but also the brand logo were considered several times.
Extended data
Lexus, founded in 1983, is a world-renowned luxury car brand under Toyota Group of Japan. It only took more than ten years for the brand to sell more than Mercedes-Benz and BMW in North America. Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States.
In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At first, Lexus took "eager pursuit of perfection" as its propaganda slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports".
In 20 19, the cumulative sales of Lexus in China exceeded 1 10,000 vehicles. In 20 19, the annual sales volume of China was 20052 1 vehicle, up by 25% year-on-year. In March 2020, Brand Finance released the report of the Top 500 Most Valuable Brands in the World in 2020, and Lexus ranked 200th.