We must know the law. By regularly optimizing the baby title, it is handy and effective.
When searching, as long as the baby titles are arranged in the order of search keywords (including half-width characters and spaces in the first question), buyers can search. That is, search for "short-sleeved shirt", and the title contains one of "short-sleeved shirt", "short-sleeved shirt" (including half-width characters and spaces in the first question), which can be searched by buyers. When the title only contains "shirt short sleeve", "shirt short sleeve" and "shirt/short sleeve", it will not be searched by buyers. This rule is called closely arranged search rule. When two or more keywords are entered and closely related, the search results will only be searched according to the keyword order at the time of searching.
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When the search keyword is "short sleeve shirt". As long as the title contains the word "short-sleeved shirt", you can search without following the keyword order. That is, "casual Japanese and Korean short-sleeved shirts", "casual Japanese and Korean men's short-sleeved shirts" and "casual Japanese and Korean men's short-sleeved/plaid shirts" can all be searched. This rule is an order-independent search rule. When you enter two or more keywords and distinguish them with spaces or half-width symbols, only the title contains several keywords you are searching for.
3. Do you need some symbols in the baby title, such as ()/
This problem actually involves a keyword search rule-half-width characters and spaces will be ignored in search results. For example, when "short sleeve/shirt" and "short sleeve shirt" are set on the baby title, the effect is the same as that of "short sleeve shirt". That is, buyers search for "short-sleeved shirts" in Taobao, and treasures with "short-sleeved shirts" and "short-sleeved shirts" will also be searched.
From the above three points, we know. Whether the baby can be searched by buyers depends not only on whether the baby title contains search keywords, but also on whether the keyword combination is correct. For example:
The first title is "Special promotion of men's favorite short-sleeved shirts with slim neckline"
The second title is "Special Promotion of Men's Favorite Slim Short-sleeved Shirts in Chongguan"
When buyers search for "men's shirts" and "men's shirts" on Taobao. According to the rules of keyword search, the second title is twice as likely as the first title. That is, when searching for "men's shirts", the order has nothing to do with the search law, and the first one is the first one.
Both titles can be searched. For example, when searching for "men's shirts", the search rules are arranged closely, and the second title can be found, but the first title will not appear.
One thing needs attention, because the baby title has 60 bytes, that is, 30 Chinese characters. So when we make full use of these 30 words, the more keywords appear, the greater the chance of searching. The second title, "Special promotion of men's favorite slim short-sleeved shirts in Chongguan", contains 37 bytes, 2 Chinese characters and 1 space. Obviously, 23 bytes are wasted here, which is equivalent to wasting several keywords, making the probability of occurrence several times lower.
Some sellers and friends will think, in that case, I will write all the keywords together. Bytes are not wasted at all, and sellers can also find them. Why not? In fact, this involves a visual problem. In order not to make the buyer dizzy when reading the title, we still have to make a small number of broken sentences. The best sentence breaks use spaces and half-angle symbols to cut the title.
Long tail keyword Long tail keyword, a new keyword composed of multiple keywords, is characterized by a small number of searchers, but high conversion rate and strong pertinence. This long tail keyword is usually used in SEO industry and website optimization. In the process of title keyword optimization, we can learn to use long tail keyword optimization to effectively avoid hot keywords with too much competition and too wide range, thus improving the conversion rate of stores.
For example, our baby is a short-sleeved shirt for men. The preferred hot keyword is of course "shirt". But because the keyword "shirt" is too competitive and has a wide range. So we can further combine "short-sleeved shirts". It can also be more targeted "men's short-sleeved shirts". In that case, users who search for "men's short-sleeved shirts" will of course be less than those who search for "shirts" or "short-sleeved shirts". The customers who search for the keyword "men's short-sleeved shirts" are highly targeted and obviously know what they need to find, so the conversion rate is higher.
When combining long-tail keywords, it would be better if we can find long-tail keywords with low popularity and low competition. Our products can be optimized by such long-tail keywords, and then slowly move closer to popular keywords after the products have certain strength.
Sorting rules of search results
In the default search result of "I want to buy" in the upper left corner, that is, the search result of "all treasures", there are two key factors that affect the ranking of goods, namely "remaining time" and "whether to recommend goods in the window". It has nothing to do with sales volume, page views, price, seller's favorable rate, advance payment, location, product page layout, keyword frequency and times.
The default display result of searching for "baby" is "popularity" search result. The search results in the upper right corner of Taobao community are also "popular" search results.
"Popular search results" are ranked by comprehensive factors such as "seller's credit, favorable rate, accumulated current sales, 30-day sales, baby page views, and collection popularity". These include the number of people who collected the volume, the seller's word of mouth, the favorable rate of page views, and the time when the baby was taken off the shelf.
The ranking influence of popular goods is seller's credit, favorable rate, cumulative current sales, 30-day sales, baby page views and collection popularity, which will change at any time. So the optimization cycle of popular products is 1-2 days. Put a collection on it
Use keywords well.
So be sure to find the right keywords. In order to make full use of keyword combinations. Good keywords can be found in Taobao search engine, the following search and some tools.
After collecting keywords, try to search for keywords on Taobao homepage. At the same time, analyze the top ten babies to see if their baby titles meet the three key word search rules. Only more analysis, more research. Only in this way can we really master the setting of the topic.
The ranking rules of the above two search results must be clear. If your baby is a new product, it will definitely suffer in the popular search results, so you must make good use of the first point; And if your baby is already a slightly popular product, then make good use of the first point and the second point. Only in this way can we better experience the surprises brought by search engines.
There is also a title setting cycle, which we know from the ranking rules of search results above. Divided into two products. One is a new product, and the other is a popular product. So we optimize accordingly.
New product ranking affects the remaining time and whether it is recommended in the window, so the effect of optimizing new product titles is 7 days. In these seven days, we need to check and record the keywords of this new product every day.