Founder vivienne westwood enjoys the title of "Mother of Punks" in the fashion world. Vivienne westwood was once an outstanding figure in punk movement. She gave rock a typical appearance, such as T-shirts, zippers, pornographic slogans and metal chains that tore or dug holes, and it has always influenced it to this day.
Vivienne westwood is an unorthodox extreme. She can master the spirit of the times and integrate rebellious elements into her works, which has the status of representing Britain. Affectionate affectation, casual appearance, bloody T-shirt with pattern and false leather knickerbockers, not bound by tradition, and absolutely resisting to the end, are important dramas when vivienne westwood interprets his personal brand.
Take s& for example; M transformed clothes with flavor, T-shirts with slogans printed on them, and LOOK for tearing pirates' clothes. vivienne westwood also made clear comments on rock punk in the 1970s and neo-romanticism in the 1980s.