The theme of the summit is "breaking the opposition and defending the road".
"Breaking and standing" is the basic law of the development of things, and it is also true in manufacturing.
Break the old production capacity and establish a new format; What is broken is the old model, and what is established is a new pattern.
With the continuous expansion of industrial modernization production scale, the development of manufacturing industry has ushered in new opportunities. At the same time, the continuous emergence of new technologies, the subversion of business models, the increasingly personalized needs of customers, the increasingly strict requirements for product quality, the sharp shortening of delivery time, and the collaborative management and control of industrial chains have all begun to examine the original traditional manufacturing and management models, making the manufacturing industry face the pressure of transformation and upgrading. I began to think about how to deeply integrate with the Internet and enhance the innovation and productivity of enterprises in the era of rapid development of Internet technology.
Breaking is imperative.
In the key words of 202 1, Gree emphasizes both breaking and standing. In terms of digitalization, Dong Mingzhu, Chairman and President of Gree Electric, said that Gree will introduce digitalization into industrial manufacturing from 20 16. Through practice, Gree Electric has realized a "black light factory"-a factory that originally needed tens of thousands of people, but now only needs 1 1,000 people. "Digital construction has brought us the biggest change, which is a subversive change in accuracy, quality and efficiency." Dong Mingzhu said that the personnel structure in Gree Electric has also undergone a fundamental change: "At the beginning, we only had 800 R&D personnel, and now there are 1.6 million R&D personnel, and there are already 1.6 research institutes and 1.6 laboratories."
"In the past, everyone thought that industry was a traditional industry without advancement, while the Internet was a modern industry. But through cooperation, the Internet era promoted the development of industrial manufacturing." Dong Mingzhu further stated.
Since 20 12, the total investment in digital transformation of Midea has exceeded1400 million yuan. Midea Group has gone through five stages: digital 1.0,+Internet, digital 2.0, Midea Industrial Internet, comprehensive digitalization and intelligence.
At the beginning of 2022, at the historical node of "ten-year renewal" of digital transformation, Fang Hongbo, chairman and president of Midea Group, delivered a keynote speech entitled "Growing Firmly in a Broad Vision" to all employees. Fang Hongbo said: "In the United States, the only constant is change. There is no better era, and there is no worse era, only a newer era. Constant evolution and self-subversion are the only way for beauty to advance. "
Haier's approach is that since 2000, there has been a suicidal change within Haier: smashing the previously proud management system, diluting and canceling bureaucracy. At the end of 20 12, Haier announced that it had officially entered the strategic stage of networking. Two years later, the strategic theme of "enterprise platform, employee maker and user personalization" was further put forward, and the manufacturing factory was transformed into an entrepreneurial platform.
Since 2020, Haier Zhijia has fully implemented a digital platform, built a smart home experience cloud platform, and upgraded its business model from offline to online through digital marketing and terminal information construction of six platforms: customers, users, products, services, marketing and logistics. In 20021year, Haier Zhijia mainly promoted digital platform projects such as "digital direct seller", "digital service soldier" and "digital supply chain".
Looking back on 2002 1, Dadong Times Think Tank (TD) practiced the concept of "data comes from practice", and visited more than 600 manufacturing and software enterprises, including Midea, Gree, Guangzhou Automobile, SAIC, and start-ups with incomes over110,000 yuan. Regardless of the scale of revenue, TD deeply feels that everyone is participating in the wave of digital change.
As long as the direction is right, there is no difficulty.
During the tenth five-year plan period, the development and construction of digitalization is regarded as a national strategic task, and digitalization is a global consensus on a global scale. Every enterprise is moving towards digitalization and intelligence, and the intelligence of products and services is constantly improving, forcing enterprises to re-focus on business improvement and upgrading. It is urgent to build a preliminary enterprise digital architecture. On the one hand, the original production business model is reconstructed through digital transformation, which makes the business process more standardized and management more efficient; On the other hand, through the new business model, work model and business process, we can provide better services to customers and keep the vitality of market competition. Therefore, in the overall design of digital transformation project, the planning idea extending from workshop to group is considered, and the design idea of unified platform, unified standard and unified business is adopted to reduce the difference of manufacturing execution system between business workshops of different molecular companies, thus improving the universality of the system.
Although "difficult to transform" and "unable to transform" are still the most frequently mentioned practical problems of manufacturing enterprises, it has become the knowledge of all walks of life to reduce costs and increase efficiency by means of digitalization, networking and intelligence. Breakthrough actions of digital transformation in manufacturing industry, such as storms, eliminated some failed enterprises, but also made people who crossed the storm desperately absorb the nutrients released by the reform, making themselves more tenacious and grow into the backbone of the industry.
In the past year's research, the team of Dadong Times Think Tank (TD) found that not all enterprises have a clear understanding of digital transformation. How to change it? How to turn? It has become a realistic problem that puzzles many manufacturing enterprises at present.
This is also the original intention of Dadong Times Think Tank (TD) to hold the "2022 China Manufacturing Digital Transformation Summit". Through this activity, it will provide a high-level and efficient dialogue platform for manufacturing enterprises and industry experts, strengthen mutual contact, enhance mutual understanding, focus on the industry frontier and current hot spots under the background of globalization, lead the digital transformation of the industry, and promote the sustained, healthy and steady development and progress of manufacturing enterprises in China.
At the same time, the voting for the 2022 Kahn Prize is in full swing. All manufacturing colleagues are welcome to vote, and * * * will select digital service enterprises with strength or potential.